> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Reopen Rate, Intercom

> Percentage of closed conversations that were reopened in the window. How to read it, why it matters, and how to act on it.

**Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained)  •  **Category:** [Support](/nerve-centre/connectors#connectors-by-type)

> % of closed conversations reopened (state went closed→open) in the window.

## At a glance

> **Reopen Rate** is a Support Performance metric tracked from your Intercom workspace. It is your quality-of-resolution metric: of the conversations you marked closed, how many did the customer (or a teammate) have to reopen? A reopen almost always means the first answer missed the mark — the wrong size was sent again, the refund "processed" never landed, the tracking link was dead. For Blitz, a high reopen rate quietly inflates resolution time, burns agent hours redoing work, and erodes CSAT. This card is the early-warning sibling to satisfaction: reopens spike before bad ratings arrive.

|                       |                                                                                                                                                                                                         |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What it counts**    | The percentage of conversations closed in the window whose state subsequently moved from `closed` back to `open`. Numerator = reopened conversations; denominator = conversations closed in the window. |
| **Sample type**       | API-derived from the Intercom Conversations endpoint, tracking state transitions on conversations closed in the window.                                                                                 |
| **Why it matters**    | Reopens are rework. A high rate means conversations are being closed prematurely — which lengthens true resolution time, raises cost-to-serve, and predicts falling CSAT.                               |
| **Reading the value** | Lower is better. A few percent is normal; double digits means closes are not sticking. Watch the trend, not just the level — a rising reopen rate often precedes a CSAT dip.                            |
| **Currency**          | percent                                                                                                                                                                                                 |
| **Time window**       | `30D`                                                                                                                                                                                                   |
| **Alert trigger**     | `>15%`                                                                                                                                                                                                  |
| **Sentiment key**     | `reopen_rate`                                                                                                                                                                                           |
| **Roles**             | owner, operations                                                                                                                                                                                       |

## Calculation

Calculated automatically from your Intercom data. Vortex IQ takes the set of conversations closed within the trailing 30 days, then checks each one's state history for a `closed → open` transition. The reopen rate is reopened conversations divided by closed conversations, expressed as a percent. A conversation reopened more than once still counts as a single reopen in the numerator. The alert fires when the rate exceeds 15%. Note that each reopen also extends `statistics.time_to_last_close`, which is why this card and [Median Resolution Time](/nerve-centre/kpi-cards/intercom/median-resolution-time) tend to move together.

## Worked example

*A representative reading for Blitz over 30 days.* The team closed 1,120 conversations and 198 of them were reopened — a reopen rate of **17.7%**, tripping the `>15%` alert. Pulling the thread in Vortex Mind, you find two-thirds of the reopens carry the "refund" tag: agents close the conversation the moment they *initiate* a refund, but customers reopen days later when the money has not appeared. The fix is a process change — keep refund conversations snoozed until the payout clears (see [Snoozed Conversations](/nerve-centre/kpi-cards/intercom/snoozed-conversations)) rather than closing optimistically. After the change, watch this card and [CSAT Trend](/nerve-centre/kpi-cards/intercom/csat-trend) together to confirm the rework dropped. Use Ask Viq to answer "what share of refund conversations got reopened last month?"

## Sibling cards merchants should reference together

| Card                                                                                   | Why merchants reach for it                                             |
| -------------------------------------------------------------------------------------- | ---------------------------------------------------------------------- |
| [`ic_resolution_time_median`](/nerve-centre/kpi-cards/intercom/median-resolution-time) | Every reopen re-extends the resolution clock — they move together.     |
| [`ic_csat_trend`](/nerve-centre/kpi-cards/intercom/csat-trend)                         | Rising reopens usually lead falling CSAT by a week or two.             |
| [`ic_resolution_by_agent`](/nerve-centre/kpi-cards/intercom/resolution-time-by-agent)  | Helps spot whether reopens cluster around one agent's closing habits.  |
| [`ic_negative_rated`](/nerve-centre/kpi-cards/intercom/negative-rated-conversations)   | Reopened-then-rated conversations are a prime source of bad scores.    |
| [`ic_snoozed_count`](/nerve-centre/kpi-cards/intercom/snoozed-conversations)           | Snoozing instead of closing prematurely is the usual cure for reopens. |

## Reconciling against the vendor's own dashboard

**Where to look in Intercom's own dashboard:**

Open **Reports → Conversations** and look for a "reopened conversations" metric, or filter the Inbox by conversations that returned to an open state. Intercom does not always surface a single reopen-*rate* figure, so you may need the reopened count over the closed count.

**Why the Vortex IQ value may legitimately differ:**

| Reason                                                                                                                                                                               | Direction     | What to do                                                     |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------- | -------------------------------------------------------------- |
| **Cohort definition.** Vortex IQ uses conversations *closed in* the window as the denominator; a vendor view may count conversations *reopened in* the window over a different base. | Variable      | Confirm both use the same denominator.                         |
| **Multiple reopens.** Vortex IQ counts a conversation reopened twice as one reopen; a raw event count would be higher.                                                               | Vendor higher | Decide whether you want unique conversations or reopen events. |
| **Auto vs manual reopen.** A customer reply that auto-reopens a snoozed/closed conversation may or may not be treated the same in both tools.                                        | Variable      | Check how snoozed-then-replied conversations are classified.   |

**Cross-connector reconciliation:** read this with [Median Resolution Time](/nerve-centre/kpi-cards/intercom/median-resolution-time) and [CSAT Trend](/nerve-centre/kpi-cards/intercom/csat-trend) to see the full rework-and-satisfaction loop. For divergence investigations, use Vortex Mind.

## Known limitations / merchant FAQs

**Q: How often does Reopen Rate update?**
The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For a real-time read, force a manual refresh from the dashboard.

**Q: Why does my Intercom report show a different number?**
The usual causes are cohort definition (closed-in-window vs reopened-in-window), how multiple reopens are counted, and whether auto-reopens from snoozed conversations are included. Match these before assuming a real divergence.

**Q: Is some reopening normal?**
Yes. A few percent reflects customers following up legitimately. The concern is a rising or double-digit rate, which signals conversations are being closed before they are truly resolved.

**Q: Can I customise the alert threshold?**
Yes. The `>15%` trigger is configurable per profile in the Sensitivity tab. Lower it if your category (for example, simple order-status queries) should rarely reopen.

***

### Tracked live in Vortex IQ Nerve Centre

*Reopen Rate* is one of hundreds of KPI pulses Vortex IQ tracks across Intercom and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.
