> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Iterable audit profile, Vortex IQ

> What the Vortex IQ Iterable health audit checks: Iterable Cross-Channel Programme Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/iterable) · [Audit Profile](/nerve-centre/kpi-cards/iterable/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/iterable/sentiment)**

Audits Iterable journeys, lists, segmentation, deliverability, and revenue attribution. Answers four questions: are sends landing in the inbox, are the core lifecycle journeys (welcome / abandoned-cart / post-purchase) live, is the subscriber base healthy, and what share of store revenue is email driving. Cross-channel value: joins Iterable sends to a commerce sibling on customer\_email to compute email-attributed revenue and abandoned-cart recovery value.

## What this audit checks

### Authentication & access

* API key valid against /channels probe
* Read access present for Campaigns, Metrics, Lists, Workflows, Users
* Data center (us/eu) matches the provisioned project host

### Workflows (journeys)

* Inactive workflows (disabled journeys)
* Welcome journey present and enabled
* Abandoned-cart journey present and enabled
* Post-purchase journey present and enabled

### Lists & segmentation

* List count (under-segmented below 3)
* Segment count
* Active vs unengaged subscriber ratio

### Deliverability

* Bounce rate
* Spam complaint rate
* Unsubscribe rate
* Delivery rate

### Revenue attribution

* Iterable-attributed revenue trend
* Revenue per send / per recipient
* Refund rate on attributed orders

### Cross-channel: Revenue at Risk

* Email share of total store revenue (sibling = shopify|bigcommerce|adobe\_commerce)
* Abandoned-cart recovery value in currency (Iterable workflow purchases × sibling AOV)
* Sends with no matching commerce order within attribution window

## Severity thresholds

| Signal                                   | Warn | Critical |
| ---------------------------------------- | ---- | -------- |
| `ite_bounce_rate`                        | 2    | 5        |
| `ite_spam_complaint_rate`                | 0.1  | 0.3      |
| `ite_unsubscribe_rate`                   | 0.5  | 2        |
| `ite_refund_rate_pct`                    | 3    | 8        |
| `ite_delivery_rate`                      | 95   | 90       |
| `ite_list_count`                         | 3    | 1        |
| `ite_live_abandoned_cart_workflow_count` | 1    | 0        |

## Data sources

* `GET https://api.iterable.com/api/campaigns` - Campaign inventory + state
* `GET https://api.iterable.com/api/campaigns/metrics` - Send / open / click / bounce / spam / revenue aggregates
* `GET https://api.iterable.com/api/workflows` - Journey inventory + enabled status
* `GET https://api.iterable.com/api/lists` - List metadata + counts
* `GET https://api.iterable.com/api/lists/getUsers` - Subscriber sampling for active-subscriber estimate