> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# POP Self-Fulfilled Dispatch Rate, JD.com

> POP Self-Fulfilled Dispatch Rate for JD.com stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it.

**Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained)  •  **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type)

## At a glance

> **POP Self-Fulfilled Dispatch Rate** measures, for the orders you ship yourself rather than through JD Logistics, the share you dispatched inside JD's ship-deadline window. This is the speed metric you control directly. JD Direct (1P) and JD-Logistics orders are handled by JD, but for POP marketplace orders fulfilled in-house, JD holds you to a dispatch clock, and your hit rate against it feeds the Logistics axis of your DSR. Fall below roughly 90% and you are accumulating late dispatches, eroding ratings, and risking Premium Buyer eligibility. It sits in the Fulfilment family and reads best beside the pending-shipment, SLA, and late-dispatch cards below.

|                       |                                                                                                                                                                                                                                                                         |
| --------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What it counts**    | For POP orders the merchant self-fulfils, the percentage dispatched within JD's ship-deadline window during the period.                                                                                                                                                 |
| **Sample type**       | Backend API data from JD.com, refreshed on the standard data refresh.                                                                                                                                                                                                   |
| **Why it matters**    | This is the fulfilment speed you fully own. It directly feeds the Logistics DSR, and a rate below the floor turns into late dispatches, weaker ratings, and lost Premium Buyer standing. It is the clearest read on whether your own warehouse is keeping its promises. |
| **Reading the value** | Read the gauge against the 90% floor. Above 95% is healthy, 90% to 95% is a watch zone, below 90% is action territory. Compare the 30-day figure to the prior period to catch a slide early.                                                                            |
| **Currency**          | percent                                                                                                                                                                                                                                                                 |
| **Time window**       | `30D vsP`                                                                                                                                                                                                                                                               |
| **Alert trigger**     | `<90%`                                                                                                                                                                                                                                                                  |
| **Sentiment key**     | `jd_pop_dispatch_rate`                                                                                                                                                                                                                                                  |
| **Roles**             | owner, operations                                                                                                                                                                                                                                                       |

## Calculation

POP self-fulfilled orders dispatched within JD's ship-deadline divided by total POP self-fulfilled orders in the window, as a percentage. An order is on-time when its dispatch scan is recorded before the deadline JD sets for that order. Orders shipped after the deadline count against the rate; cancelled-before-dispatch orders drop out. JD Logistics and JD Direct (1P) orders are excluded, because JD, not you, controls their dispatch, the JD Logistics SLA card covers those. The result is a clean read on your own dispatch performance.

## Worked example

*A representative reading of **POP Self-Fulfilled Dispatch Rate** for a typical merchant on JD.com.* Suppose 1,800 of your 2,000 self-fulfilled orders shipped before their deadline last 30 days. That is 90%, right on the floor and down from 94% the prior period. The gauge sits amber with a downward arrow. Cross-referencing pending-shipment shows a backlog that built during a promotion, and the late dispatches cluster on orders placed late in the day that missed the same-day handover cut-off. Two fixes follow: move the dispatch cut-off earlier so late-day orders still make the deadline, and add capacity during promotion peaks. Recovering the rate above 90% protects the Logistics DSR before it slips. For deeper investigation, use Vortex Mind to find the time-of-day pattern in late dispatches; for natural-language exploration, ask Ask Viq "what share of my self-fulfilled orders missed the JD ship-deadline last week".

## Sibling cards merchants should reference together

| Card                                                                                                 | Why merchants reach for it                                                         |
| ---------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------- |
| [`jdc_pending_ship`](/nerve-centre/kpi-cards/jd-com/pending-shipment)                                | Fulfilment sibling: the backlog that drives the dispatch rate down when it builds. |
| [`jdc_late_dispatch_dsr`](/nerve-centre/kpi-cards/jd-com/late-dispatches-risking-dsr-logistics)      | Fulfilment sibling: the late dispatches a sub-90% rate produces.                   |
| [`jdc_logistics_sla`](/nerve-centre/kpi-cards/jd-com/jd-logistics-sla-compliance)                    | Fulfilment sibling: the parallel speed metric for JD-Logistics-fulfilled orders.   |
| [`jdc_orders_per_day`](/nerve-centre/kpi-cards/jd-com/orders-day)                                    | Fulfilment sibling: daily intake context for interpreting a dispatch-rate dip.     |
| [`jdc_dsr_threshold`](/nerve-centre/kpi-cards/jd-com/dsr-brand-auth-logistics-sla-threshold-crossed) | Reputation sibling: the Logistics DSR threshold this rate feeds.                   |

## Reconciling against the vendor's own dashboard

**Where to look in JD.com's own dashboard:**

In JD's Seller Centre, the on-time dispatch or ship-rate metric under fulfilment performance is the direct equivalent, scoped to seller-fulfilled orders. Confirm the report isolates POP self-fulfilment (excluding JD Logistics and 1P) and that the period matches the Vortex IQ 30-day window.

**Why the Vortex IQ value may legitimately differ:**

| Reason                                                                                                                                  | Direction | What to do                                        |
| --------------------------------------------------------------------------------------------------------------------------------------- | --------- | ------------------------------------------------- |
| **Dispatch vs delivery.** This card measures on-time dispatch, not on-time delivery; do not compare it against a delivery-based figure. | Variable  | Confirm the vendor metric is dispatch-based.      |
| **Order scope.** Vortex IQ isolates POP self-fulfilment; JD reports may fold in JD Logistics orders.                                    | Variable  | Exclude JD Logistics and 1P in the vendor filter. |
| **Deadline basis.** JD sets per-order ship-deadlines; ensure the vendor report uses the same deadline definition.                       | Variable  | Confirm the deadline definition.                  |
| **Period and time zone.** Vortex IQ uses a 30-day rolling window in China Standard Time.                                                | Marginal  | Match the date range and time zone.               |

**Cross-connector reconciliation:** read with pending-shipment to see whether a falling rate is caused by a backlog, and with the late-dispatch card to confirm the DSR impact. For divergence investigations, use Vortex Mind.

## Known limitations / merchant FAQs

**Q: How often does POP Self-Fulfilled Dispatch Rate update?**
The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). Dispatch scans can lag the physical handover by a short window. For real-time signals, force a manual refresh from the dashboard.

**Q: Why does my JD.com dashboard show a different number?**
The common causes are dispatch-versus-delivery basis (this card is dispatch-based), order scope (whether JD Logistics and 1P orders are folded in), and the deadline definition. Match those three before assuming a real divergence.

**Q: My delivery times look fine but this rate dropped. Why?**
This card measures dispatch against the ship-deadline, not delivery. You can dispatch late but still have parcels arrive on time if the carrier moves fast. The dispatch clock is what JD scores for the Logistics DSR, so a late dispatch counts against you even when delivery lands well.

**Q: Can I customise the alert threshold?**
Yes, the floor (default 90%) is configurable per profile in the Sensitivity tab. Tighten it if you compete on dispatch speed, or align it to JD's current ship-rate requirement for your category rather than relying on the generic default.

***

### Tracked live in Vortex IQ Nerve Centre

*POP Self-Fulfilled Dispatch Rate* is one of hundreds of KPI pulses Vortex IQ tracks across JD.com and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.
