> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Success Rate, Klarna

> Success Rate for Klarna stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it.

**Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained)  •  **Category:** [Payment Gateway](/nerve-centre/connectors#connectors-by-type)

## At a glance

> Percentage of Klarna BNPL attempts that **Klarna approved and the merchant captured**. Klarna underwrites consumer credit risk; this rate primarily reflects Klarna's risk-model decisions, not card-network availability.

|                                 |                                                                                                                                                                                                              |
| ------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **What it counts**              | `COUNT(orders captured) / COUNT(orders attempted)` over the period. Numerator: `status = CAPTURED`. Denominator: all session-initiations including `REJECTED` (Klarna underwriting decline) and `ABANDONED`. |
| **Healthy baseline**            | DE/SE/NL Pay in 30: 88-94%. US Pay in 4: 80-90%. Slice it: 65-80% (consumer-credit-check friction).                                                                                                          |
| **Underwriting-decline driver** | Klarna's risk model (proprietary) decides per attempt; thin-file consumers, recent fraud-flags, or high-risk addresses drive decline.                                                                        |
| **Time window**                 | `7D vsP`.                                                                                                                                                                                                    |
| **Alert trigger**               | `<90%` absolute, `-3pp drop vsP`.                                                                                                                                                                            |
| **Sentiment key**               | `gauge: good>=95, warn<90`                                                                                                                                                                                   |
| **Roles**                       | owner, operations                                                                                                                                                                                            |

## Calculation

Calculated automatically from your Klarna data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

"Helle Mode" 7-day window ending 02 May 26.

| Klarna product      | Captured  | Attempted (incl declined + abandoned) | Success rate |
| ------------------- | --------- | ------------------------------------- | ------------ |
| Pay in 30 days (DE) | 1,103     | 1,205                                 | 91.5%        |
| Pay in 4 (DE)       | 421       | 478                                   | 88.1%        |
| Slice it (DE)       | 73        | 102                                   | 71.6%        |
| Pay in 30 days (UK) | 110       | 124                                   | 88.7%        |
| **Blended**         | **1,707** | **1,909**                             | **89.4%**    |

What the merchant should notice:

1. **89.4% blended is just below the healthy 90% line.** Slice it drags the blended; without Slice it the rate would be 91.5%.
2. **Slice it at 71.6% is normal.** The consumer-credit-check requirement creates 25-30% friction; customers abandon when they see "we'll check your credit".
3. **A drop in Pay in 30 success rate from 91% to 87% would alert.** Common cause: Klarna's risk model tightened (post-credit-event response), or merchant attracted higher-risk customers (e.g. influencer pushing to younger demographic).

## Sibling cards merchants should reference together

| Card                                                                                | Why pair it                                                           |
| ----------------------------------------------------------------------------------- | --------------------------------------------------------------------- |
| [`kla_decline_rate`](/nerve-centre/kpi-cards/klarna-api/decline-rate)               | Klarna's underwriting-rejection rate.                                 |
| [`kla_top_decline_reasons`](/nerve-centre/kpi-cards/klarna-api/top-decline-reasons) | Why Klarna declined (consumer credit signal, address mismatch, etc.). |
| [`kla_top_payment_methods`](/nerve-centre/kpi-cards/klarna-api/top-payment-methods) | Slice it drags blended; product mix matters.                          |
| Stripe [`stripe_success_rate`](/nerve-centre/stripe/stripe_success_rate)            | Card success on the same store; cross-rail comparison.                |

## Reconciling against the vendor's own dashboard

**Where to look:**

[portal.klarna.com](https://portal.klarna.com) → **Reports → Conversion** for approval rate by product.

**Why our number may differ:**

| Reason                              | Direction         | Why                                                         |
| ----------------------------------- | ----------------- | ----------------------------------------------------------- |
| **Abandoned-vs-declined treatment** | Either            | Some Portal views split; we combine both as "not captured". |
| **Time zone**                       | Boundary days off | CEST vs UTC.                                                |

**Cross-connector reconciliation:**

| Comparison                                                                                    | Expected                        | Why                                  |
| --------------------------------------------------------------------------------------------- | ------------------------------- | ------------------------------------ |
| `kla_success_rate` ↔ [`stripe.stripe_success_rate`](/nerve-centre/stripe/stripe_success_rate) | Cards typically higher (95-97%) | Klarna's underwriting adds friction. |

## Known limitations / merchant FAQs

**Why is Klarna success rate lower than card?**
Klarna underwrites consumer credit; some customers don't qualify. Cards have universal availability (anyone with a card and funds). The 5-10pp gap is structural.

**Slice it at 70% is normal?**
Yes. The credit-check friction is intentional; Klarna avoids over-extending credit to thin-file consumers. The trade-off: lower conversion but lower default rate, which keeps Klarna's loss ratio healthy.

**Klarna can a customer be approved for Pay in 30 but rejected for Slice it?**
Yes routinely. Pay in 30 is short-duration credit (lower risk); Slice it commits the customer for 6-24 months, requiring tighter underwriting.

**Approval rate dropped 5pp overnight, what changed?**
Likely Klarna risk-model update. Klarna periodically tightens or loosens; sudden swings affect all merchants. Check Klarna merchant communications.

**Can I appeal a Klarna decline?**
The customer can appeal directly with Klarna. Merchants cannot override; this is consumer-credit regulation.

**Customer denied by Klarna falls back to card, do I lose them?**
Klarna integrations typically present a "try a different payment method" fallback; conversion of fallback is moderate (40-60%). Helle Mode's fallback to Stripe captures roughly half of Klarna-declined customers.

***

### Tracked live in Vortex IQ Nerve Centre

*Success Rate* is one of hundreds of KPI pulses Vortex IQ tracks across Klarna and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.
