> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Klaviyo KPIs, Vortex IQ Nerve Centre

> Every Klaviyo KPI pulse Vortex IQ Nerve Centre tracks: 53 metrics covering revenue, orders, customers, refunds, and more.

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/klaviyo) · [Audit Profile](/nerve-centre/kpi-cards/klaviyo/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/klaviyo/sentiment)**

Vortex IQ Nerve Centre tracks **53** KPI pulses for Klaviyo stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.

The Klaviyo connector is the most-used email + SMS lifecycle platform in DTC. The **Nerve Centre** tracks 53 KPI pulses for Klaviyo accounts in the Vortex IQ **AI OS** catalogue - including hero alerts (*Email-Attributed Revenue*, *Flow vs Campaign Revenue Mix*, *Bounce Rate*, *Bounce Spike*, *Spam Complaint Rate*, *Abandoned-Cart Flow Status*) plus cross-platform cards (*Abandoned-Cart Recovery Value*, *Email Share of Total Store Revenue*, *Top Sends → Purchase Lag*, *Unsubs Within 7d of Purchase*). **Vortex Mind** investigates when email revenue dips or deliverability degrades; **Ask Viq™** lets you ask in plain English (*"why did flow revenue drop last week?"*) with citations back to the source card.

{/* HUMAN_AUTHORED:data_availability */}

> **A note on data availability.** Cards populate from your connected Klaviyo account, so what you see depends on your data and key permissions:
>
> * **Revenue & engagement metrics** (open/click/conversion rates, revenue) need the **Reports** scope enabled on the connected API key. If a card reads "no data yet", the dashboard tells you which scope to turn on.
> * **Cross-platform cards** (email share of revenue, abandoned-cart recovery) light up once a store (BigCommerce/Shopify/etc.) is connected on the same workspace.
> * **SMS and predictive/RFM segment cards** appear once those Klaviyo features are in use; until then they're kept off the default dashboard and listed here as roadmap.

| Card                                                                                                     | Metrics type           | Category                        | Chart           |
| -------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------------- | --------------- |
| [Abandoned-Cart Flow Status](/nerve-centre/kpi-cards/klaviyo/abandoned-cart-flow-status)                 | Key Metrics            | Email Automation                | kpi             |
| [Bounce Rate](/nerve-centre/kpi-cards/klaviyo/bounce-rate)                                               | Key Metrics            | Deliverability                  | gauge           |
| [Bounce Spike](/nerve-centre/kpi-cards/klaviyo/bounce-spike)                                             | Key Metrics            | Nerve Centre                    | alert\_list     |
| [Email-Attributed Revenue](/nerve-centre/kpi-cards/klaviyo/email-attributed-revenue)                     | Key Metrics            | Executive Command Centre        | kpi             |
| [Flow vs Campaign Revenue Mix](/nerve-centre/kpi-cards/klaviyo/flow-vs-campaign-revenue-mix)             | Key Metrics            | Email Automation                | donut           |
| [Spam Complaint Rate](/nerve-centre/kpi-cards/klaviyo/spam-complaint-rate)                               | Key Metrics            | Deliverability                  | gauge           |
| [Abandoned-Cart Recovery Value](/nerve-centre/kpi-cards/klaviyo/abandoned-cart-recovery-value)           | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | kpi             |
| [Email Share of Total Store Revenue](/nerve-centre/kpi-cards/klaviyo/email-share-of-total-store-revenue) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | gauge           |
| [Top Sends → Purchase Lag](/nerve-centre/kpi-cards/klaviyo/top-sends-purchase-lag)                       | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | scatter         |
| [Unsubs Within 7d of Purchase](/nerve-centre/kpi-cards/klaviyo/unsubs-within-7d-of-purchase)             | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | line            |
| [A/B Test Winners (last 90D)](/nerve-centre/kpi-cards/klaviyo/a-b-test-winners)                          | Supporting Metrics     | Email Campaigns                 | table           |
| [Active Subscribers (Est.)](/nerve-centre/kpi-cards/klaviyo/active-subscribers)                          | Supporting Metrics     | Customer Lifecycle              | kpi             |
| [Campaign Status](/nerve-centre/kpi-cards/klaviyo/campaign-status)                                       | Supporting Metrics     | Email Campaigns                 | donut           |
| [Checkout-to-Order Rate](/nerve-centre/kpi-cards/klaviyo/checkout-to-order-rate)                         | Supporting Metrics     | Revenue Attribution             | gauge           |
| [Checkouts Started](/nerve-centre/kpi-cards/klaviyo/checkouts-started)                                   | Supporting Metrics     | Executive Command Centre        | kpi             |
| [Click-to-Open Rate](/nerve-centre/kpi-cards/klaviyo/click-to-open-rate)                                 | Supporting Metrics     | Revenue Attribution             | gauge           |
| [Conversion Rate](/nerve-centre/kpi-cards/klaviyo/conversion-rate)                                       | Supporting Metrics     | Revenue Attribution             | gauge           |
| [Deliverability Drop](/nerve-centre/kpi-cards/klaviyo/deliverability-drop)                               | Supporting Metrics     | Nerve Centre                    | alert\_table    |
| [Delivery Rate](/nerve-centre/kpi-cards/klaviyo/delivery-rate)                                           | Supporting Metrics     | Deliverability                  | gauge           |
| [Dormant Subscribers (90D no open)](/nerve-centre/kpi-cards/klaviyo/dormant-subscribers)                 | Supporting Metrics     | List Health                     | kpi             |
| [Email Click Rate](/nerve-centre/kpi-cards/klaviyo/email-click-rate)                                     | Supporting Metrics     | Executive Command Centre        | gauge           |
| [Email Health KPIs](/nerve-centre/kpi-cards/klaviyo/email-health-kpis)                                   | Supporting Metrics     | Email Engagement                | kpi             |
| [Email Open Rate](/nerve-centre/kpi-cards/klaviyo/email-open-rate)                                       | Supporting Metrics     | Executive Command Centre        | gauge           |
| [Engagement Funnel](/nerve-centre/kpi-cards/klaviyo/engagement-funnel)                                   | Supporting Metrics     | Email Engagement                | funnel          |
| [Flow Count](/nerve-centre/kpi-cards/klaviyo/flow-count)                                                 | Supporting Metrics     | Email Automation                | kpi             |
| [Flow Status Breakdown](/nerve-centre/kpi-cards/klaviyo/flow-status-breakdown)                           | Supporting Metrics     | Email Automation                | donut           |
| [Flow Step Drop-off](/nerve-centre/kpi-cards/klaviyo/flow-step-drop-off)                                 | Supporting Metrics     | Email Automation                | funnel          |
| [Flow Trigger Types](/nerve-centre/kpi-cards/klaviyo/flow-trigger-types)                                 | Supporting Metrics     | Email Automation                | donut           |
| [Flow-Error Rate](/nerve-centre/kpi-cards/klaviyo/flow-error-rate)                                       | Supporting Metrics     | Nerve Centre                    | kpi             |
| [Flows](/nerve-centre/kpi-cards/klaviyo/flows)                                                           | Supporting Metrics     | Email Automation                | table           |
| [List Health Summary](/nerve-centre/kpi-cards/klaviyo/list-health-summary)                               | Supporting Metrics     | List Health                     | kpi             |
| [Lists](/nerve-centre/kpi-cards/klaviyo/lists)                                                           | Supporting Metrics     | Customer Lifecycle              | kpi             |
| [Lists Overview](/nerve-centre/kpi-cards/klaviyo/lists-overview)                                         | Supporting Metrics     | Customer Lifecycle              | table           |
| [Placed Orders (Email)](/nerve-centre/kpi-cards/klaviyo/placed-orders)                                   | Supporting Metrics     | Executive Command Centre        | kpi             |
| [Predicted CLV Tiers](/nerve-centre/kpi-cards/klaviyo/predicted-clv-tiers)                               | Supporting Metrics     | Customer Lifecycle              | bar             |
| [Refund Rate](/nerve-centre/kpi-cards/klaviyo/refund-rate)                                               | Supporting Metrics     | Revenue Attribution             | gauge           |
| [Revenue per Recipient](/nerve-centre/kpi-cards/klaviyo/revenue-per-recipient)                           | Supporting Metrics     | Executive Command Centre        | kpi             |
| [Revenue per Send](/nerve-centre/kpi-cards/klaviyo/revenue-per-send)                                     | Supporting Metrics     | Revenue Attribution             | kpi             |
| [Segments](/nerve-centre/kpi-cards/klaviyo/segments)                                                     | Supporting Metrics     | Customer Lifecycle              | table           |
| [Send Cadence (campaigns/wk)](/nerve-centre/kpi-cards/klaviyo/send-cadence)                              | Supporting Metrics     | Email Campaigns                 | line            |
| [Sender-Reputation Risk](/nerve-centre/kpi-cards/klaviyo/sender-reputation-risk)                         | Supporting Metrics     | Nerve Centre                    | alert\_table    |
| [Smart Send Time Lift vs Fixed](/nerve-centre/kpi-cards/klaviyo/smart-send-time-lift-vs-fixed)           | Supporting Metrics     | Email Automation                | bar             |
| [Subject-Line Length vs Open Rate](/nerve-centre/kpi-cards/klaviyo/subject-line-length-vs-open-rate)     | Supporting Metrics     | Email Campaigns                 | scatter         |
| [Subscriber Growth Rate](/nerve-centre/kpi-cards/klaviyo/subscriber-growth-rate)                         | Supporting Metrics     | Customer Lifecycle              | line            |
| [Suppressed Profiles](/nerve-centre/kpi-cards/klaviyo/suppressed-profiles)                               | Supporting Metrics     | List Health                     | kpi             |
| [Top 10 Flows by Revenue](/nerve-centre/kpi-cards/klaviyo/top-10-flows-by-revenue)                       | Supporting Metrics     | Email Automation                | bar\_horizontal |
| [Top Campaigns by Revenue](/nerve-centre/kpi-cards/klaviyo/top-campaigns-by-revenue)                     | Supporting Metrics     | Email Campaigns                 | bar\_horizontal |
| [Top Lists by Name](/nerve-centre/kpi-cards/klaviyo/top-lists-by-name)                                   | Supporting Metrics     | List Health                     | bar\_horizontal |
| [Top Segments by Revenue / Send](/nerve-centre/kpi-cards/klaviyo/top-segments-by-revenue-send)           | Supporting Metrics     | Customer Lifecycle              | bar\_horizontal |
| [Total Sends](/nerve-centre/kpi-cards/klaviyo/total-sends)                                               | Supporting Metrics     | Executive Command Centre        | kpi             |
| [Unsubscribe Rate](/nerve-centre/kpi-cards/klaviyo/unsubscribe-rate)                                     | Supporting Metrics     | Deliverability                  | gauge           |
| [Unsubscribe Spike](/nerve-centre/kpi-cards/klaviyo/unsubscribe-spike)                                   | Supporting Metrics     | Nerve Centre                    | alert\_list     |
| [Welcome Flow Status](/nerve-centre/kpi-cards/klaviyo/welcome-flow-status)                               | Supporting Metrics     | Email Automation                | kpi             |

*Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*
