> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Mailchimp audit profile, Vortex IQ

> What the Vortex IQ Mailchimp health audit checks: Mailchimp Email Programme Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/mailchimp) · [Audit Profile](/nerve-centre/kpi-cards/mailchimp/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/mailchimp/sentiment)**

Audits authentication, deliverability, list health, campaign and automation performance, audience segmentation, and cross-channel revenue attribution.

## What this audit checks

### Authentication & access

* Access token valid (no revocation)
* API server (dc) resolved from /oauth2/metadata
* Account read access to campaigns / reports / lists confirmed

### Deliverability & list health

* Hard bounce rate
* Spam complaint (abuse) rate
* Cleaned / suppressed member %
* Sender domain authentication (DKIM / SPF / DMARC)
* Inbox placement drift

### Campaign & automation performance

* Inactive automations (save / paused)
* Welcome series present
* Abandoned-cart automation present
* Win-back automation present
* Open rate trend
* Click rate trend
* Automation last\_email\_sent\_at staleness

### Audience & segmentation health

* Audience growth rate (subscribes minus unsubscribes minus cleaned)
* Avg member engagement score
* Active vs unengaged member ratio
* List rating (1-5)

### Cross-channel revenue attribution

* Mailchimp-attributed ecom revenue trend
* Top-performing campaigns by revenue
* High-engagement campaigns with zero ecom revenue
* Customers in ecom not subscribed in Mailchimp

## Data sources

* `POST https://login.mailchimp.com/oauth2/metadata` - Resolve per-account API server (dc) and validate token
* `GET https://{dc}.api.mailchimp.com/3.0/campaigns` - Campaign inventory + status + send settings
* `GET https://{dc}.api.mailchimp.com/3.0/reports` - Campaign report aggregates (opens, clicks, bounces, unsubs, ecommerce)
* `GET https://{dc}.api.mailchimp.com/3.0/reports/{campaign_id}/email-activity` - Per-recipient open / click activity for engagement depth
* `GET https://{dc}.api.mailchimp.com/3.0/reports/{campaign_id}/abuse-reports` - Spam complaint (abuse) events per campaign
* `GET https://{dc}.api.mailchimp.com/3.0/lists` - Audience metadata, member counts, list rating, growth stats
* `GET https://{dc}.api.mailchimp.com/3.0/automations` - Automation inventory + status + report summary