> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Mailchimp KPIs, Vortex IQ Nerve Centre > Every Mailchimp KPI pulse Vortex IQ Nerve Centre tracks: 69 metrics covering revenue, orders, customers, refunds, and more. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/mailchimp) · [Audit Profile](/nerve-centre/kpi-cards/mailchimp/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/mailchimp/sentiment)** Vortex IQ Nerve Centre tracks **69** KPI pulses for Mailchimp stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Mailchimp connector covers the most widely-used SMB + mid-market email marketing platform. The **Nerve Centre** tracks 69 KPI pulses for Mailchimp accounts in the Vortex IQ **AI OS** catalogue - including hero alerts (*Email-Attributed Revenue*, *Audience Size*, *Email Open Rate*, *Bounce Rate*, *Bounce Spike*, *Spam Complaint Rate*, *Abandoned-Cart Automation Status*, *Top Campaigns by Revenue*) plus cross-platform cards (*Audience Coverage of Customer Base*, *Email Share of Total Store Revenue*, *Abandoned-Cart Recovery Value*). **Vortex Mind** investigates when email revenue dips or audience health degrades; **Ask Viq™** lets you ask in plain English with citations back to the source card. | Card | Metrics type | Category | Chart | | ---------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------------- | --------------- | | [Abandoned-Cart Automation Status](/nerve-centre/kpi-cards/mailchimp/abandoned-cart-automation-status) | Key Metrics | Email Automation | kpi | | [Audience Size](/nerve-centre/kpi-cards/mailchimp/audience-size) | Key Metrics | Executive Command Centre | kpi | | [Automation vs Campaign Revenue Mix](/nerve-centre/kpi-cards/mailchimp/automation-vs-campaign-revenue-mix) | Key Metrics | Email Automation | donut | | [Bounce Rate](/nerve-centre/kpi-cards/mailchimp/bounce-rate) | Key Metrics | Deliverability | gauge | | [Bounce Spike](/nerve-centre/kpi-cards/mailchimp/bounce-spike) | Key Metrics | Nerve Centre | alert\_list | | [Email Open Rate](/nerve-centre/kpi-cards/mailchimp/email-open-rate) | Key Metrics | Executive Command Centre | gauge | | [Email-Attributed Revenue](/nerve-centre/kpi-cards/mailchimp/email-attributed-revenue) | Key Metrics | Executive Command Centre | kpi | | [Spam Complaint Rate](/nerve-centre/kpi-cards/mailchimp/spam-complaint-rate) | Key Metrics | Deliverability | gauge | | [Top Campaigns by Revenue](/nerve-centre/kpi-cards/mailchimp/top-campaigns-by-revenue) | Key Metrics | Email Campaigns | bar\_horizontal | | [Abandoned-Cart Recovery Value](/nerve-centre/kpi-cards/mailchimp/abandoned-cart-recovery-value) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | kpi | | [Audience Coverage of Customer Base](/nerve-centre/kpi-cards/mailchimp/audience-coverage-of-customer-base) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | gauge | | [Email Share of Total Store Revenue](/nerve-centre/kpi-cards/mailchimp/email-share-of-total-store-revenue) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | gauge | | [Top Sends → Purchase Lag](/nerve-centre/kpi-cards/mailchimp/top-sends-purchase-lag) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | scatter | | [Unsubs Within 7d of Purchase](/nerve-centre/kpi-cards/mailchimp/unsubs-within-7d-of-purchase) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | line | | [A/B Test Winners (last 90D)](/nerve-centre/kpi-cards/mailchimp/a-b-test-winners) | Supporting Metrics | Email Campaigns | table | | [Abuse / Spam-Complaint Spike](/nerve-centre/kpi-cards/mailchimp/abuse-spam-complaint-spike) | Supporting Metrics | Nerve Centre | alert\_list | | [Active Subscribers (Est.)](/nerve-centre/kpi-cards/mailchimp/active-subscribers) | Supporting Metrics | Customer Lifecycle | kpi | | [Audience Growth Rate](/nerve-centre/kpi-cards/mailchimp/audience-growth-rate) | Supporting Metrics | Audience & Segmentation | line | | [Audiences Overview](/nerve-centre/kpi-cards/mailchimp/audiences-overview) | Supporting Metrics | Audience & Segmentation | table | | [Automation Status](/nerve-centre/kpi-cards/mailchimp/automation-status) | Supporting Metrics | Email Automation | donut | | [Automations](/nerve-centre/kpi-cards/mailchimp/automations) | Supporting Metrics | Email Automation | table | | [Bounce Rate](/nerve-centre/kpi-cards/mailchimp/bounce-rate) | Supporting Metrics | Deliverability | gauge | | [Campaign Status](/nerve-centre/kpi-cards/mailchimp/campaign-status) | Supporting Metrics | Email Campaigns | donut | | [Campaign Status Breakdown](/nerve-centre/kpi-cards/mailchimp/campaign-status-breakdown) | Supporting Metrics | Email Campaigns | donut | | [Checkout-to-Order Rate](/nerve-centre/kpi-cards/mailchimp/checkout-to-order-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Checkouts Started](/nerve-centre/kpi-cards/mailchimp/checkouts-started) | Supporting Metrics | Klaviyo Overview | kpi | | [Click-to-Open Rate](/nerve-centre/kpi-cards/mailchimp/click-to-open-rate) | Supporting Metrics | Klaviyo Overview | gauge | | [Click-to-Open Rate](/nerve-centre/kpi-cards/mailchimp/click-to-open-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Conversion Rate](/nerve-centre/kpi-cards/mailchimp/conversion-rate) | Supporting Metrics | Klaviyo Overview | gauge | | [Conversion Rate](/nerve-centre/kpi-cards/mailchimp/conversion-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Customer Journeys](/nerve-centre/kpi-cards/mailchimp/customer-journeys) | Supporting Metrics | Email Automation | kpi | | [Deliverability Drop](/nerve-centre/kpi-cards/mailchimp/deliverability-drop) | Supporting Metrics | Nerve Centre | alert\_table | | [Delivery Rate](/nerve-centre/kpi-cards/mailchimp/delivery-rate) | Supporting Metrics | Deliverability | gauge | | [Delivery Rate](/nerve-centre/kpi-cards/mailchimp/delivery-rate) | Supporting Metrics | Deliverability | gauge | | [Email AOV](/nerve-centre/kpi-cards/mailchimp/email-aov) | Supporting Metrics | Revenue Attribution | kpi | | [Email Click Rate](/nerve-centre/kpi-cards/mailchimp/email-click-rate) | Supporting Metrics | Klaviyo Overview | gauge | | [Email Click Rate](/nerve-centre/kpi-cards/mailchimp/email-click-rate) | Supporting Metrics | Executive Command Centre | gauge | | [Email Health KPIs](/nerve-centre/kpi-cards/mailchimp/email-health-kpis) | Supporting Metrics | Email Engagement | kpi | | [Email Open Rate](/nerve-centre/kpi-cards/mailchimp/email-open-rate) | Supporting Metrics | Klaviyo Overview | gauge | | [Engagement Funnel](/nerve-centre/kpi-cards/mailchimp/engagement-funnel) | Supporting Metrics | Email Engagement | funnel | | [Flow Count Summary](/nerve-centre/kpi-cards/mailchimp/flow-count-summary) | Supporting Metrics | Email Automation | kpi | | [Flow Status Breakdown](/nerve-centre/kpi-cards/mailchimp/flow-status-breakdown) | Supporting Metrics | Email Automation | donut | | [Flow Trigger Types](/nerve-centre/kpi-cards/mailchimp/flow-trigger-types) | Supporting Metrics | Email Automation | donut | | [Flows List](/nerve-centre/kpi-cards/mailchimp/flows-list) | Supporting Metrics | Email Automation | table | | [List Count](/nerve-centre/kpi-cards/mailchimp/list-count) | Supporting Metrics | Customer Lifecycle | kpi | | [List Health Summary](/nerve-centre/kpi-cards/mailchimp/list-health-summary) | Supporting Metrics | List Health | kpi | | [Lists Overview](/nerve-centre/kpi-cards/mailchimp/lists-overview) | Supporting Metrics | Customer Lifecycle | table | | [Placed Orders (Email)](/nerve-centre/kpi-cards/mailchimp/placed-orders) | Supporting Metrics | Executive Command Centre | kpi | | [Placed Orders Total](/nerve-centre/kpi-cards/mailchimp/placed-orders-total) | Supporting Metrics | Klaviyo Overview | kpi | | [Refund Rate](/nerve-centre/kpi-cards/mailchimp/refund-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Refund Rate (Email Orders)](/nerve-centre/kpi-cards/mailchimp/refund-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Revenue per Recipient](/nerve-centre/kpi-cards/mailchimp/revenue-per-recipient) | Supporting Metrics | Klaviyo Overview | kpi | | [Revenue per Recipient](/nerve-centre/kpi-cards/mailchimp/revenue-per-recipient) | Supporting Metrics | Executive Command Centre | kpi | | [Revenue per Send](/nerve-centre/kpi-cards/mailchimp/revenue-per-send) | Supporting Metrics | Revenue Attribution | kpi | | [Revenue per Send](/nerve-centre/kpi-cards/mailchimp/revenue-per-send) | Supporting Metrics | Revenue Attribution | kpi | | [Segments](/nerve-centre/kpi-cards/mailchimp/segments) | Supporting Metrics | Audience & Segmentation | table | | [Segments Overview](/nerve-centre/kpi-cards/mailchimp/segments-overview) | Supporting Metrics | Customer Lifecycle | table | | [Send Cadence (campaigns/wk)](/nerve-centre/kpi-cards/mailchimp/send-cadence) | Supporting Metrics | Email Campaigns | line | | [Sender-Reputation Risk](/nerve-centre/kpi-cards/mailchimp/sender-reputation-risk) | Supporting Metrics | Nerve Centre | alert\_table | | [Spam Complaint Rate](/nerve-centre/kpi-cards/mailchimp/spam-complaint-rate) | Supporting Metrics | Deliverability | gauge | | [Suppressed / Cleaned Members](/nerve-centre/kpi-cards/mailchimp/suppressed-cleaned-members) | Supporting Metrics | Audience & Segmentation | kpi | | [Top Automations by Revenue](/nerve-centre/kpi-cards/mailchimp/top-automations-by-revenue) | Supporting Metrics | Email Automation | bar\_horizontal | | [Top Lists by Name](/nerve-centre/kpi-cards/mailchimp/top-lists-by-name) | Supporting Metrics | List Health | bar\_horizontal | | [Total Revenue](/nerve-centre/kpi-cards/mailchimp/total-revenue) | Supporting Metrics | Klaviyo Overview | kpi | | [Total Sends](/nerve-centre/kpi-cards/mailchimp/total-sends) | Supporting Metrics | Klaviyo Overview | kpi | | [Total Sends](/nerve-centre/kpi-cards/mailchimp/total-sends) | Supporting Metrics | Executive Command Centre | kpi | | [Unsubscribe Rate](/nerve-centre/kpi-cards/mailchimp/unsubscribe-rate) | Supporting Metrics | Deliverability | gauge | | [Unsubscribe Rate](/nerve-centre/kpi-cards/mailchimp/unsubscribe-rate) | Supporting Metrics | Deliverability | gauge | | [Welcome Automation Status](/nerve-centre/kpi-cards/mailchimp/welcome-automation-status) | Supporting Metrics | Email Automation | kpi | *Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*