> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# MediaMath (T1) audit profile, Vortex IQ

> What the Vortex IQ MediaMath (T1) health audit checks: MediaMath (T1) Programmatic Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/mediamath) · [Audit Profile](/nerve-centre/kpi-cards/mediamath/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/mediamath/sentiment)**

Audits TerminalOne flight pacing, programmatic ROAS, conversion attribution, and creative/audience health across display and video buys.

## What this audit checks

### Authentication & access

* Session-cookie login succeeds (POST /api/v2.0/login establishes adama\_session)
* Organization / agency / advertiser IDs resolve against /api/v2.0/advertisers
* Credentials still valid post-2023 - flag stale or revoked T1 access

### Spend & budget pacing

* Flight pacing drift per campaign (even pacing\_type burning ahead or behind)
* Budget utilisation vs total\_budget across the flight window
* Under-delivery risk - campaigns tracking to leave budget unspent at flight end
* Pacing\_amount vs pacing\_interval mismatch (hour vs day) causing end-of-flight surge

### Campaign performance (ROAS / CTR / CPC)

* ROAS per campaign vs goal\_type (cpc / cpa / cpm / roi) target
* CTR below archetype floor on display and video creatives
* CPC drift vs prior 7D same-day-of-week baseline
* Zero-conversion spend on active campaigns

### Conversion & attribution

* T1 audit-pixel firing rate decay (>30% drop signals identity-layer collapse)
* Conversion rate per campaign vs account average
* Attribution coverage gaps where reporting performance shows clicks but no conversions

### Creative & audience health

* Creatives stuck in review\_status=pending not delivering
* Rejected creatives (review\_status=rejected) still attached to active campaigns
* Audience segments with population \<1000 (T1 algorithmic floor, bid degradation)

### Cross-channel revenue at risk

* Active PMP catalog deals on out-of-stock commerce-sibling SKUs
* Spend on catalog campaigns whose Feedonomics feed has rejections
* Landing pages with LCP >4s and conversion rate \<0.5x account average

## Severity thresholds

| Signal             | Warn | Critical |
| ------------------ | ---- | -------- |
| `roas`             | -    | 1.0      |
| `ctr`              | -    | 0.05     |
| `conversion_rate`  | -    | 0.5      |
| `cpc`              | -    | 5.0      |
| `wasted_spend_pct` | -    | 25.0     |
| `budget_pacing`    | -    | 130.0    |

## Data sources

* `POST https://api.mediamath.com/api/v2.0/login` - Establish adama\_session cookie (session-cookie auth, unverified post-2023)
* `GET https://api.mediamath.com/api/v2.0/advertisers` - Resolve advertiser / agency / organization scope
* `GET https://api.mediamath.com/api/v2.0/campaigns` - Fetch campaigns, budgets, and pacing config
* `GET https://api.mediamath.com/api/v2.0/creatives` - Fetch creatives and review\_status for compliance checks
* `GET https://api.mediamath.com/api/v2.0/reporting/v1/std/performance` - Pull spend, ROAS, CTR, CPC, and conversion metrics