> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # AOV by Country, Mercari > AOV by Country for Mercari stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > **AOV by Country** breaks your average order value down by buyer country over the last 30 days. Mercari is mostly a domestic marketplace, so the value tells you where each sale comes from and whether any cross-border pocket is worth chasing. | | | | --------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | Average order value, total sales value divided by order count, split by the buyer's country over a rolling 30-day window. | | **Sample type** | Backend API data from Mercari, refreshed on the standard data refresh. | | **Why it matters** | Mercari volume is overwhelmingly domestic (US, with a separate JP marketplace), so this card confirms your home market is healthy and flags any unusual cross-border demand that might be worth listing strategy attention. | | **Reading the value** | Read each country's average against your overall AOV. A single dominant home-market figure is normal; a high-value outlier country signals niche demand worth a closer look. | | **Currency** | currency | | **Time window** | `30D` | | **Alert trigger** | `-` | | **Sentiment key** | `mer_aov_by_country` | | **Roles** | owner, marketing | ## Calculation For each buyer country seen in the trailing 30 days, the card sums completed sales value and divides by the number of orders from that country to give a per-country average. Values are expressed in your reporting currency, so cross-border orders are converted before averaging. Countries with very few orders will show volatile averages, since one large sale can swing a small denominator. ## Worked example *A representative reading of **AOV by Country** for a typical Mercari reseller.* Suppose, illustratively, your domestic AOV sits at $28 across 400 orders, while a handful of orders from one neighbouring country average $61 across just 6 orders. The high outlier is interesting but thin, six orders is not a trend, yet it hints that buyers there reach for your higher-ticket items. The action is to watch whether that pocket grows before changing listing or shipping strategy, rather than reacting to a small sample. Cross-reference `mer_aov` for the blended figure and `mer_total_transactions` to weigh how much volume each country actually represents. Vortex Mind traces the upstream cause, for example a single premium sale inflating a small country's average, and Ask Viq answers plain-English questions like "which countries lifted my average order value this month". ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | ---------------------------------------------------------------------------------------- | ------------------------------------------------------------ | | [`mer_aov`](/nerve-centre/kpi-cards/mercari/average-order-value) | The blended average this card decomposes by country. | | [`mer_total_transactions`](/nerve-centre/kpi-cards/mercari/total-transactions) | Weigh each country's average against its order count. | | [`mer_total_revenue`](/nerve-centre/kpi-cards/mercari/total-revenue) | See how much each market contributes to top-line revenue. | | [`mer_top_listings_by_revenue`](/nerve-centre/kpi-cards/mercari/top-listings-by-revenue) | Identify which items drive the higher-value country pockets. | | [`mer_revenue_over_time`](/nerve-centre/kpi-cards/mercari/revenue-over-time) | Track whether a country's contribution is growing or fading. | ## Reconciling against Mercari **Where to look in Mercari's own dashboard:** Mercari's seller view shows your sales history and order totals, though it does not always surface a ready-made per-country breakdown. To approximate it, review your completed orders and their shipping destinations, then compare the per-country averages against this card. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | ------------------------------------------------------------------------------------------------------------------------------- | --------- | ------------------------ | | **Period boundary.** Vortex IQ uses a 30-day rolling window; Mercari order history may default to calendar months. | Variable | Match the period range. | | **Time zone.** Orders near a day boundary can fall into a different reporting day than Mercari's account time zone. | Marginal | Confirm time zone match. | | **Filter scope.** Currency conversion and profile filters can shift per-country averages versus Mercari's native-currency view. | Variable | Match filter settings. | **Cross-connector reconciliation:** sales of the same stock on another channel are excluded; this card reflects Mercari buyers only. For divergence investigations, use Vortex Mind. ## Known limitations / merchant FAQs **Q: How often does AOV by Country update?** It refreshes on the standard data refresh (typically every 30-60 minutes for live integrations) over a rolling 30-day window. Force a manual refresh for an immediate recalculation. **Q: Why does my Mercari dashboard show a different number?** Mercari may report in native currency without a per-country split, while this card converts to your reporting currency and groups by buyer country. Differences usually come from conversion and grouping rather than missing sales. **Q: Why is one country's average so high or low?** Countries with only a few orders produce volatile averages, since one large or small sale moves the figure a lot. Check the order count for that country before drawing conclusions. **Q: Can I customise the alert threshold?** Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default. *** ### Tracked live in Vortex IQ Nerve Centre *AOV by Country* is one of hundreds of KPI pulses Vortex IQ tracks across Mercari and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.