> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Listings with Brand Attribute Filled, Mercari > Listings with Brand Attribute Filled for Mercari stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > **Listings with Brand Attribute Filled** is the share of your Mercari listings that have a brand populated. Mercari search leans heavily on brand, so any listing missing it is invisible to buyers who filter by brand, which is a large slice of resale shoppers. | | | | --------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | The percentage of your active listings that have the brand attribute populated rather than left blank. | | **Sample type** | Backend API data from Mercari, refreshed on the standard data refresh. | | **Why it matters** | Mercari weights brand strongly in search and filtering. A listing with no brand is dropped from brand-filtered results by default, so an unfilled brand quietly removes that item from a major discovery path. | | **Reading the value** | Higher is better; aim to keep this near complete. A figure below the configured floor means a meaningful chunk of your catalogue is hidden from brand searches. | | **Currency** | percent | | **Time window** | `RT` | | **Alert trigger** | `<80%` | | **Sentiment key** | `mer_brand_completeness` | | **Roles** | owner, marketing | ## Calculation The card divides the number of active listings with a non-empty brand attribute by the total number of active listings, expressed as a percentage. It reads the live listing data from the Mercari integration and recalculates in real time, so the figure rises as you backfill brands and falls when brand-less listings are added. ## Worked example *A representative reading of **Listings with Brand Attribute Filled** for a typical Mercari reseller.* Imagine, illustratively, you have 500 active listings and 360 have a brand set, giving 72%, which trips the alert on `<80%`. That means roughly 140 listings, much of it branded apparel and sneakers, never appear when a buyer filters by, say, "Nike" or "Lululemon". The action is to backfill brand on the missing items, prioritising your higher-value and branded categories first. Cross-reference `mer_listing_quality_score` to find listings that are weak on multiple attributes and `mer_listings_active` to size the backfill job. Vortex Mind traces the upstream cause, for example a bulk import that skipped the brand field, and Ask Viq answers plain-English questions like "which active listings are missing a brand". ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | ---------------------------------------------------------------------------------------- | -------------------------------------------------------------------- | | [`mer_listing_quality_score`](/nerve-centre/kpi-cards/mercari/listing-quality-score) | Brand is one input to overall listing quality; review them together. | | [`mer_listings_active`](/nerve-centre/kpi-cards/mercari/active-listings) | Size the catalogue the percentage is computed across. | | [`mer_avg_listing_age`](/nerve-centre/kpi-cards/mercari/average-listing-age-days) | Stale, brand-less listings are doubly invisible in search. | | [`mer_top_listings_by_revenue`](/nerve-centre/kpi-cards/mercari/top-listings-by-revenue) | Confirm your best sellers all carry a brand for maximum reach. | | [`mer_total_listings`](/nerve-centre/kpi-cards/mercari/total-listings) | Compare the active set against your full listing base. | ## Reconciling against Mercari **Where to look in Mercari's own dashboard:** In the Mercari app or web, open your active listings and check the brand field on each item's detail or edit screen. Listings with the brand left blank are the ones dragging this percentage down; the bulk-edit tools can help you backfill them. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | --------------------------------------------------------------------------------------------------------------------------- | --------- | ------------------------ | | **Period boundary.** A brand just added may take a refresh cycle to register here versus what you see live in Mercari. | Variable | Match the period range. | | **Time zone.** Edits made near a day boundary can appear in a different reporting day than Mercari's account time zone. | Marginal | Confirm time zone match. | | **Filter scope.** Profile filters that include or exclude listing states change which listings count toward the percentage. | Variable | Match filter settings. | **Cross-connector reconciliation:** brand completeness is measured on Mercari listings only; the same item's attributes on another channel are tracked separately. For divergence investigations, use Vortex Mind. ## Known limitations / merchant FAQs **Q: How often does Listings with Brand Attribute Filled update?** It is evaluated in real time on each standard data refresh, so backfilling brands raises the percentage on the next cycle. **Q: Why does my Mercari dashboard show a different number?** Mercari shows the brand per listing rather than a catalogue percentage, and recent edits may not yet have synced. Differences usually come from refresh timing and from which listing states are included. **Q: Does an unbranded or generic item hurt this metric?** For genuinely brandless items, leaving brand empty is reasonable, but it still counts as unfilled here. Where Mercari offers a generic or unbranded option, selecting it can satisfy brand filters without misrepresenting the item. **Q: Can I customise the alert threshold?** Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default. *** ### Tracked live in Vortex IQ Nerve Centre *Listings with Brand Attribute Filled* is one of hundreds of KPI pulses Vortex IQ tracks across Mercari and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.