> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Churn Signals, Microsoft Dynamics 365

> High-LTV accounts whose order cadence has lapsed beyond their normal pattern. Early-warning churn list. How to read it, why it matters, and how to act on it.

**Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained)  •  **Category:** [Ecommerce Platform](/nerve-centre/connectors#connectors-by-type)

> High-LTV accounts whose order cadence has lapsed beyond their normal pattern. Early-warning churn list.

## At a glance

|                    |                                                                                                                                                                          |
| ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **What it counts** | Customers with normal order cadence who have lapsed >2x their typical interval. Each row: Customer, LTV, normal cadence (days), days since last order, suggested action. |
| **Tax treatment**  | n/a (signal).                                                                                                                                                            |
| **Currency**       | Reporting Currency for LTV.                                                                                                                                              |
| **Time window**    | `90D`                                                                                                                                                                    |
| **Alert trigger**  | `any high-LTV silent >2x cadence`                                                                                                                                        |
| **Roles**          | owner, finance                                                                                                                                                           |

## Calculation

Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

US distributor: 8 high-LTV accounts ($1M+ LTV) silent for >2x normal cadence. Total at-risk LTV: $14.2M. Sales team to assign account managers immediately.

## Sibling cards merchants should reference together

| Card                                                                                  | Why pair                   |
| ------------------------------------------------------------------------------------- | -------------------------- |
| [Top B2B Accounts](/nerve-centre/kpi-cards/microsoft-dynamics/msd-top-b2b-accounts)   | Highest LTV concentration. |
| [Active Customers](/nerve-centre/kpi-cards/microsoft-dynamics/msd-active-customers)   | Total active.              |
| [Top Customers](/nerve-centre/kpi-cards/microsoft-dynamics/msd-top-customers-revenue) | Top revenue list.          |

## Reconciling against the vendor's own dashboard

**Where to look in Business Central:**

BC does not natively flag churn. Common Data Service / Dynamics 365 Sales (CRM) is where churn intelligence lives if the merchant has it.

**Why may differ:**

| Reason                 | Direction | Why                                              |
| ---------------------- | --------- | ------------------------------------------------ |
| **Cadence definition** | Either    | Card uses 90D rolling avg; CRM may use different |

**Cross-connector reconciliation:**

If Dynamics 365 Sales is connected, pair with CRM-side activity signals.

## Known limitations / merchant FAQs

**LTV threshold for "high-LTV"?**
\$100K cumulative by default; configurable.

**Cadence definition?**
Average days between Sales Invoices over rolling 12 months.

**Common Data Service link?**
If Dynamics 365 Sales is connected, churn signals can include CRM activity.

***

### Tracked live in Vortex IQ Nerve Centre

*Customer Churn Signals* is one of hundreds of KPI pulses Vortex IQ tracks across Microsoft Dynamics 365 and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.