> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Active Customers, Microsoft Dynamics 365

**Metrics type:** [Card](/nerve-centre/overview#metrics-types-explained)

## At a glance

|                    |                                                                         |
| ------------------ | ----------------------------------------------------------------------- |
| **What it counts** | Distinct Customer No. with at least one Posted Sales Invoice in window. |
| **Tax treatment**  | n/a.                                                                    |
| **Currency**       | n/a.                                                                    |
| **Time window**    | `30D`                                                                   |
| **Alert trigger**  | `-`                                                                     |
| **Roles**          | owner, finance                                                          |

## Calculation

Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

US distributor: 482 active customers in 30D. Compared to 1,420 total customers in BC, 34% activation rate. Drives ABM and reactivation campaigns.

## Sibling cards merchants should reference together

| Card                                                                                        | Why pair                     |
| ------------------------------------------------------------------------------------------- | ---------------------------- |
| [Top Customers](/nerve-centre/kpi-cards/microsoft-dynamics/msd-top-customers-revenue)       | Top of the active list.      |
| [Customer Churn Signals](/nerve-centre/kpi-cards/microsoft-dynamics/customer-churn-signals) | Customers stopping.          |
| [Average SO Value](/nerve-centre/kpi-cards/microsoft-dynamics/average-sales-order-value)    | Per-active-customer revenue. |

## Reconciling against the vendor's own dashboard

**Where to look in Business Central:**

> **Customer List > Statistics**
> **Power BI > Sales Insights > Active Customers tile**

**Why may differ:**

| Reason                        | Direction          | Why |
| ----------------------------- | ------------------ | --- |
| **Multi-Company aggregation** | Card sums distinct |     |

**Cross-connector reconciliation:**

[shopify.unique\_customers](/nerve-centre/shopify/unique_customers) for DTC.

## Known limitations / merchant FAQs

**Activation rate benchmark?**
B2B: 25-50% monthly. DTC: typically much higher.

**Multi-Company: same customer in two Companies counted twice?**
By Customer No. dedup; once per workspace.

**Inactive customers: how to reactivate?**
Pair with [Customer Churn Signals](/nerve-centre/kpi-cards/microsoft-dynamics/customer-churn-signals).

***

### Tracked live in Vortex IQ Nerve Centre

*Active Customers* is one of hundreds of KPI pulses Vortex IQ tracks across Microsoft Dynamics 365 and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.