> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Mixpanel audit profile, Vortex IQ

> What the Vortex IQ Mixpanel health audit checks: Mixpanel Tracking & Product Analytics Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/mixpanel) · [Audit Profile](/nerve-centre/kpi-cards/mixpanel/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/mixpanel/sentiment)**

Verifies Mixpanel project access, core ecommerce event instrumentation, funnel conversion, cohort retention, profile/data quality, and cross-channel reconciliation.

## What this audit checks

### Authentication & access

* Service account credentials valid (HTTP Basic auth)
* Project ID resolves and is accessible
* Data residency region matches project host (mixpanel.com vs eu.mixpanel.com vs in.mixpanel.com)
* Service account has at least Analyst role on the project

### Tracking & instrumentation health

* purchase event firing in last 24h
* add\_to\_cart event firing in last 24h
* begin\_checkout event firing in last 24h
* Total event volume stable vs 7d baseline
* Event ingestion lag within tolerance

### Engagement & retention

* D7 cohort retention above baseline
* D30 cohort retention above floor
* Stickiness (DAU/MAU) healthy
* No cohort decaying below the trailing baseline

### Conversion & funnels

* Primary funnel overall conversion above floor
* No single funnel step drop-off above the drop-off ceiling
* Funnel conversion stable vs prior period

### Data quality

* User profiles populated via engage endpoint
* distinct\_id present on core events (identity resolution intact)
* No event taxonomy drift vs known event schema
* No duplicate-event inflation on purchase events

### Cross-channel

* Mixpanel funnel conversion vs ecommerce platform conversion divergence
* Mixpanel purchase-event count vs ecommerce order count divergence

## Severity thresholds

| Signal                      | Warn | Critical |
| --------------------------- | ---- | -------- |
| `event_volume_drop_pct`     | 25   | 40       |
| `ingestion_lag_hours`       | 1    | 6        |
| `funnel_conversion_drop_pp` | 5    | 10       |
| `funnel_step_dropoff_pct`   | 40   | 60       |
| `conversion_rate`           | 3    | -        |
| `engagement_rate`           | 60   | -        |
| `d7_retention_pct`          | 20   | -        |
| `d30_retention_pct`         | 15   | -        |
| `stickiness_pct`            | 20   | -        |
| `taxonomy_drift_count`      | 5    | 10       |

## Data sources

* `GET https://mixpanel.com/api/2.0/events` - Event volume + core ecommerce event firing (region host swaps to eu./in. as needed)
* `GET https://mixpanel.com/api/2.0/engage` - User profile population and identity-resolution data-quality probe
* `GET https://mixpanel.com/api/2.0/funnels` - Funnel overall conversion and step drop-off
* `GET https://mixpanel.com/api/2.0/retention` - D7/D30 cohort retention and decay