> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Average Sales Order Value, Oracle ERP Cloud

> Mean Sales Order line total. Mid-market B2B AOVs typically run 8 to 15x DTC. How to read it, why it matters, and how to act on it.

**Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained)  •  **Category:** [Ecommerce Platform](/nerve-centre/connectors#connectors-by-type)

> Mean Sales Order line total. Mid-market B2B AOVs typically run 8 to 15x DTC.

## At a glance

> Mean Sales Order value. For B2B Fortune 500 distributors typically $20K to $200K depending on industry; for B2C / DTC much lower.

|                    |                                                                  |
| ------------------ | ---------------------------------------------------------------- |
| **What it counts** | `SUM(ordered_amount) / COUNT(SO)` for SOs created in the window. |
| **Tax treatment**  | Net of tax.                                                      |
| **Shipping**       | Included on SO line.                                             |
| **Discounts**      | Post-discount.                                                   |
| **Cancelled**      | Excluded.                                                        |
| **Currency**       | Reporting ledger.                                                |
| **Time window**    | `30D vsP`                                                        |
| **Alert trigger**  | `drop >10% vsP`                                                  |
| **Sentiment key**  | `aov_trend`                                                      |
| **Roles**          | owner, finance                                                   |

## Calculation

Calculated automatically from your Oracle ERP Cloud data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

A US Fortune 500 distributor on Oracle ERP Cloud. 30D window 14 Mar 26 to 12 Apr 26.

|                | This period  | Prior        |
| -------------- | ------------ | ------------ |
| Sales Orders   | 4,820        | 4,720        |
| Total SO value | \$124M       | \$128M       |
| **Average SO** | **\$25,725** | **\$27,118** |

Five things to notice:

1. **AOV dropped 5.1% vsP.** Within healthy range; if it continues 3 periods, investigate mix shift.
2. **Volume up but value down** = customers buying smaller orders or smaller-cart customers gaining share.
3. **Per-channel cut** reveals which channel is dragging.
4. **Compare to Top B2B Accounts** for whether top customers are buying smaller.
5. **DTC vs B2B mix** changes AOV dramatically.

## Sibling cards merchants should reference together

| Card                                                                                      | Why pair       |
| ----------------------------------------------------------------------------------------- | -------------- |
| [Open Sales Orders](/nerve-centre/kpi-cards/oracle-erp/oerp-open-sales-orders)            | Volume.        |
| [Open Sales Order Value](/nerve-centre/kpi-cards/oracle-erp/oerp-open-so-value)           | Total value.   |
| [Top Customers by Revenue](/nerve-centre/kpi-cards/oracle-erp/oerp-top-customers-revenue) | Concentration. |

## Reconciling against the vendor's own dashboard

**Where to look in Oracle ERP Cloud:**

> **OTBI → Order Management Real Time** with average

**Why our number may legitimately differ:**

| Reason              | Direction | Why                                                      |
| ------------------- | --------- | -------------------------------------------------------- |
| **Date convention** | Either    | Card uses creation date; some reports use schedule date. |

**Cross-connector reconciliation:**

| Card               | Notes                                   |
| ------------------ | --------------------------------------- |
| Commerce AOV cards | Should align in commerce-only channels. |

## Known limitations / merchant FAQs

**Why does B2B AOV swing so much vs DTC?**
B2B order sizes vary by customer; one large customer placing a big order can move the average noticeably.

**Includes drop-ship orders?**
Yes by default.

**Multi-BU averaging?**
Card averages globally; drill-down per-BU available.

***

### Tracked live in Vortex IQ Nerve Centre

*Average Sales Order Value* is one of hundreds of KPI pulses Vortex IQ tracks across Oracle ERP Cloud and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.