> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Churn Signals, Oracle ERP Cloud

> High-LTV accounts whose order cadence has lapsed beyond their normal pattern. Early-warning churn list. How to read it, why it matters, and how to act on it.

**Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained)  •  **Category:** [Ecommerce Platform](/nerve-centre/connectors#connectors-by-type)

> High-LTV accounts whose order cadence has lapsed beyond their normal pattern. Early-warning churn list.

## At a glance

> High-LTV B2B customers whose order cadence has lapsed beyond 2x their normal pattern. Early-warning churn list.

|                    |                                                                                                                 |
| ------------------ | --------------------------------------------------------------------------------------------------------------- |
| **What it counts** | Customers with `days_since_last_order > 2 × historical_avg_order_interval` AND historical 12M revenue > \$100K. |
| **Currency**       | Reporting ledger for revenue tier.                                                                              |
| **Time window**    | `90D` cadence baseline.                                                                                         |
| **Alert trigger**  | `any high-LTV silent >2x cadence`                                                                               |
| **Roles**          | owner, finance, sales                                                                                           |

## Calculation

Calculated automatically from your Oracle ERP Cloud data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

A US Fortune 500 distributor. Snapshot 14 Apr 26.

| Customer             | Avg cadence | Days since last order | LTV (12M)   | Risk     |
| -------------------- | ----------- | --------------------- | ----------- | -------- |
| Beta Wholesale       | 14 days     | 42 days               | \$4,820,000 | High     |
| Gamma Retail         | 21 days     | 64 days               | \$3,820,000 | High     |
| Epsilon Distribution | 30 days     | 89 days               | \$2,420,000 | Critical |

Five things to notice:

1. **3 high-LTV accounts silent.** \$11M of LTV at risk.
2. **Sales rep contact required.** Identify root cause: competitor, payment dispute, churned product line, or just timing.
3. **2x cadence threshold** is sensitive enough to catch early without false-flagging seasonal lulls.
4. **Pair with credit / dispute history** to determine if churn is policy-driven.
5. **Recovery rate** in Vortex IQ data: \~60% of flagged accounts retained when contacted within 30 days.

## Sibling cards merchants should reference together

| Card                                                                                    | Why pair     |
| --------------------------------------------------------------------------------------- | ------------ |
| [Top B2B Accounts by Revenue](/nerve-centre/kpi-cards/oracle-erp/oerp-top-b2b-accounts) | LTV view.    |
| [Active Customers](/nerve-centre/kpi-cards/oracle-erp/oerp-active-customers)            | Volume view. |

## Reconciling against the vendor's own dashboard

**Where to look:**

Oracle does not natively compute churn signals; this is a Vortex IQ-derived analytic.

**Cross-connector reconciliation:**

| Card                                       | Notes             |
| ------------------------------------------ | ----------------- |
| CRM (Salesforce) churn / engagement scores | Should correlate. |

## Known limitations / merchant FAQs

**Threshold (2x cadence) tunable?**
Yes, configurable per workspace.

**LTV tier (\$100K) tunable?**
Yes.

**Multi-BU?**
Yes via filter.

***

### Tracked live in Vortex IQ Nerve Centre

*Customer Churn Signals* is one of hundreds of KPI pulses Vortex IQ tracks across Oracle ERP Cloud and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.