> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Active Customers, Oracle ERP Cloud

**Metrics type:** [Card](/nerve-centre/overview#metrics-types-explained)

## At a glance

> Count of unique customers who placed at least one Sales Order in the period. Tracks customer base health.

|                    |                                                             |
| ------------------ | ----------------------------------------------------------- |
| **What it counts** | `COUNT(DISTINCT customer_id WHERE so_count > 0)` in window. |
| **Currency**       | n/a.                                                        |
| **Time window**    | `30D`                                                       |
| **Roles**          | owner, finance                                              |

## Calculation

Calculated automatically from your Oracle ERP Cloud data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

A US Fortune 500 distributor on Oracle ERP Cloud. 30D window.

|                  | This period | Prior |
| ---------------- | ----------- | ----- |
| Active customers | 1,820       | 1,768 |

Five things to notice:

1. **3% growth vsP** is healthy.
2. **Customer concentration** matters as much as count.
3. **Mix of new vs repeat:** drill-down separates.
4. **Per-channel** (DTC, B2B, marketplace) reveals where growth is.
5. **Pair with [Customer Churn Signals](/nerve-centre/kpi-cards/oracle-erp/customer-churn-signals)** for retention view.

## Sibling cards merchants should reference together

| Card                                                                                      | Why pair       |
| ----------------------------------------------------------------------------------------- | -------------- |
| [Customer Churn Signals](/nerve-centre/kpi-cards/oracle-erp/customer-churn-signals)       | Retention.     |
| [Top Customers by Revenue](/nerve-centre/kpi-cards/oracle-erp/oerp-top-customers-revenue) | Concentration. |

## Reconciling against the vendor's own dashboard

**Where to look in Oracle ERP Cloud:**

> **OTBI → Order Management Real Time** distinct customer count

**Why our number may legitimately differ:**

| Reason                 | Direction | Why                                 |
| ---------------------- | --------- | ----------------------------------- |
| **Customer hierarchy** | Either    | Parent vs child accounts treatment. |

**Cross-connector reconciliation:**

| Card                                    | Notes           |
| --------------------------------------- | --------------- |
| Commerce-platform active customer count | Roughly aligns. |

## Known limitations / merchant FAQs

**Distinct customer = parent or child account?**
Parent by default; configurable.

**Cancelled-only customers count?**
No, requires at least one non-cancelled SO.

**Multi-BU?**
Yes via filter.

***

### Tracked live in Vortex IQ Nerve Centre

*Active Customers* is one of hundreds of KPI pulses Vortex IQ tracks across Oracle ERP Cloud and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.