> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Pinterest Ads audit profile, Vortex IQ

> What the Vortex IQ Pinterest Ads health audit checks: Pinterest Ads: Visual Commerce, Catalog & Attribution Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/pinterest-ads) · [Audit Profile](/nerve-centre/kpi-cards/pinterest-ads/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/pinterest-ads/sentiment)**

The questions every DTC visual-brand marketer asks at 9am on Monday: are Shopping Pins outperforming Promoted Pins, is the Catalog feed healthy enough to keep Verified Merchant Programme status, and are Pinterest Tag + Conversions API still deduplicating correctly after iOS attribution changes. Cross-references commerce siblings for catalog-OOS findings and website\_performance for save-to-purchase landing-page quality.

## What this audit checks

### Spend efficiency

* ROAS below visual-commerce target (save-to-purchase lag)
* Zero-conversion spend on Promoted Pins / Shopping Pins
* CPA spike vs 30-day rolling baseline
* Budget utilisation pacing mid-month

### Catalog & creative

* Catalog feed rejections threatening Verified Merchant Programme
* Shopping Pins serving on out-of-stock SKUs
* Disapproved or rejected Pin creatives in active campaigns
* Pin format frequency saturation (freq >5, save-rate decay)

### Tracking & attribution

* Pinterest Tag + Conversions API dedup rate below threshold
* Clicks > 0 but conversions = 0 (tracking broken)
* Audiences below 1,000 privacy floor - won't deliver
* Missing UTM parameters on destination URLs

### Cross-channel leak

* Active Shopping Pins on out-of-stock SKUs (commerce sibling)
* Branded Promoted Pins cannibalising organic search (GSC sibling)
* Landing pages with poor Web Vitals on deferred-buyer return path
* Catalog feed rejections vs active Shopping Pin spend (Feedonomics)

## Severity thresholds

| Signal                       | Warn | Critical |
| ---------------------------- | ---- | -------- |
| `roas`                       | 2    | -        |
| `cpa`                        | 50   | 100      |
| `zero_conversion_spend_pct`  | 5    | 12       |
| `catalog_rejection_rate_pct` | 3    | 5        |
| `tag_capi_dedup_rate_pct`    | 70   | 50       |
| `audience_size_floor`        | 1000 | 500      |

## Data sources

* `GET https://api.pinterest.com/v5/user_account` - Auth + account sanity
* `GET https://api.pinterest.com/v5/ad_accounts` - Ad account inventory
* `GET https://api.pinterest.com/v5/ad_accounts/{ad_account_id}/campaigns` - Campaign inventory + budgets
* `GET https://api.pinterest.com/v5/ad_accounts/{ad_account_id}/ads` - Creative review status
* `GET https://api.pinterest.com/v5/ad_accounts/{ad_account_id}/analytics` - Spend / clicks / conversions aggregates