> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Plausible Analytics audit profile, Vortex IQ

> What the Vortex IQ Plausible Analytics health audit checks: Plausible: Privacy-First Traffic & Conversion Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/plausible) · [Audit Profile](/nerve-centre/kpi-cards/plausible/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/plausible/sentiment)**

Verifies Plausible Stats API access and site availability, then checks the four questions a content-led or privacy-conscious merchant asks daily: is traffic holding (sessions, new vs returning), are visitors engaged (bounce, pageviews-per-session, duration), are goals still converting, and does Plausible's view of conversion reconcile with the ecommerce sibling's recorded orders. The cross-channel area surfaces the killer finding - traffic and goal conversions in Plausible that record no matching ecom revenue.

## What this audit checks

### Authentication & access

* API key valid (Stats API v2 query returns 200)
* Site ID resolves to an accessible site in the account
* API host reachable (cloud vs self-hosted Community Edition)

### Traffic & audience health

* Sessions stable vs 7d baseline (no >25% drop)
* Unique visitors recorded for the current window
* New-vs-returning split present and within expected band
* Realtime current-visitors endpoint responding

### Engagement health

* Bounce rate below threshold (\<60%)
* Pageviews-per-session above floor
* Average visit duration above floor
* Top pages and top sources return non-empty breakdowns

### Conversion & goals

* At least one goal configured and recording conversions
* No configured goal dropped to zero conversions vs its 7d baseline
* Session conversion rate above floor (>1%)

### Cross-channel

* Plausible goal conversions reconcile with ecom orders (sibling = bigcommerce.order / shopify.order / adobe\_commerce.order)
* Plausible traffic sources reconcile with ad/email spend siblings (no paid source with zero recorded revenue)

## Severity thresholds

| Signal                    | Warn | Critical |
| ------------------------- | ---- | -------- |
| `session_drop_pct`        | 25   | 40       |
| `bounce_rate_pct`         | 60   | 75       |
| `session_conversion_rate` | 1    | -        |
| `goal_conversions_zero`   | 0    | 0        |
| `pageviews_per_session`   | 1.5  | -        |

## Data sources

* `POST https://plausible.io/api/v2/query` - Aggregate + breakdown queries: sessions, visitors, bounce, duration, goals - also the auth probe
* `GET https://plausible.io/api/v1/stats/realtime/visitors` - Current visitors (Realtime API)
* `GET https://plausible.io/api/v1/stats/aggregate` - Top-level aggregate metrics for a window
* `GET https://plausible.io/api/v1/stats/breakdown` - Top pages and top traffic sources breakdowns