> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# PrestaShop audit profile, Vortex IQ

> What the Vortex IQ PrestaShop health audit checks: PrestaShop: Webservice Health, Catalogue Hygiene & Cross-Channel Leak

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/prestashop) · [Audit Profile](/nerve-centre/kpi-cards/prestashop/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/prestashop/sentiment)**

PrestaShop is a French open-source PHP/MySQL commerce platform powering a large share of independent EU stores (FR/ES/IT/PL), in self-hosted and Hosted Cloud flavours, frequently multi-shop on one back office. This audit answers four questions: (1) is the Webservice key alive with the right per-resource GET grants; (2) is the catalogue complete and inventory honest (OOS-but-visible, missing image/description/EAN/SEO, combination stockouts); (3) are orders and refunds healthy through the order\_state pipeline (stuck awaiting-payment, refund spikes, cancellation drift); and (4) what leaks across channels - ads/marketplace listings on OOS SKUs, email-attribution share, pagespeed-driven cart loss - when ad / marketplace / email / website-performance siblings are connected. PrestaShop stays system of record; Vortex IQ is the pulse layer.

## What this audit checks

### Authentication & access

* Webservice enabled (Advanced Parameters → Webservice) and {store_url}/api reachable over HTTPS
* Webservice key authenticates as HTTP Basic username with empty password (200 on /api/?output\_format=JSON)
* Key has GET grants on every resource a card needs: orders, order\_details, products, stock\_availables, customers, addresses, currencies, order\_states
* Missing-grant detection - a 401/403 on any resource flags the specific permission gap rather than failing the whole sync
* PrestaShop version detected (1.6 / 1.7 / 8.x) so resource-shape differences are handled
* Hosted Cloud reachability - distinguish a maintenance window from a revoked key

### Catalogue & SEO completeness

* Active products missing a primary image (id\_default\_image null/0)
* Products with empty description / description\_short - conversion + SEO lift
* Products missing ean13 (breaks Google Shopping + marketplace feeds)
* Products missing meta\_title / meta\_description (organic-traffic leak)
* Zero-priced visible products (price 0 while active)

### Inventory hygiene

* stock\_available.quantity \<= 0 on active, available\_for\_order products still visible (OOS-but-visible)
* Combination stockouts - id\_product\_attribute>0 rows at 0 while the parent product is active
* Stock-tracking disabled - out\_of\_stock=1 + depends\_on\_stock=false across >30% of catalogue
* Top-50-velocity SKUs at or near zero stock (stockout imminent on bestsellers)

### Order & refund health

* Orders stuck in an awaiting-payment order\_state aged >24h (gateway issue or customer dropoff)
* Refund rate >5% on 30D vsP (REFUNDED order\_state / order\_slip)
* Rolling 24h refund rate >2x 30D baseline (anomaly)
* Cancellation rate >3% on 30D vsP
* Order-status spike - any order\_state volume >2x its 30D average in 24h

### Discount & margin discipline

* total\_discounts as % of revenue >40% sustained (promo dependency)
* total\_shipping as % of revenue >15% (subsidising delivery)
* VAT/tax collected trend for cross-EU OSS-threshold awareness (tax\_incl minus tax\_excl)

### Multistore consistency

* Per-shop revenue / refund-rate / OOS divergence across id\_shop (one shop dragging the group)
* Same reference/ean13 with divergent price or stock across shops
* A shop with orders flowing but Webservice grants missing for one of its resources

### Cross-channel: leak vs Ads / Marketplace / Email / Website (the killer area)

* Active ads on OOS PrestaShop SKUs - daily spend on reference/ean13 with stock\_available.quantity \<= 0 (sibling = google\_ads / amazon\_ads)
* Catalogue drift - same reference/ean13, PrestaShop vs Amazon/eBay price delta >20% or stock parity broken
* Email-attributed revenue share \<15% or drop >20% vsP (sibling = klaviyo / dotdigital / mailchimp)
* High-value PrestaShop customers (spend > P90) unengaged on email for 90d
* Pagespeed-driven cart loss - cart/checkout LCP >2.5s with conversion drop (sibling = website\_performance / crux)

## Data sources

* `GET {store_url}/api/?output_format=JSON` - Auth probe - cheapest validate, lists granted resources
* `GET {store_url}/api/orders` - Revenue / order-count / refund / status-pipeline context
* `GET {store_url}/api/order_details` - Top products by revenue + line-level SKU velocity
* `GET {store_url}/api/order_states` - Map current\_state to human status for status-mix + stuck-state detection
* `GET {store_url}/api/products` - Catalogue completeness - image/description/EAN/SEO + active flag
* `GET {store_url}/api/stock_availables` - OOS + low-stock + combination stockouts + tracking-disabled
* `GET {store_url}/api/customers` - Customer count + repeat rate + churn-risk + newsletter opt-in
* `GET {store_url}/api/addresses` - Orders/AOV by country (geography)
* `GET {store_url}/api/shops` - Multistore enumeration for per-shop breakdowns