> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# New Customers, PrestaShop

> New Customers for PrestaShop stores, tracked live in Vortex IQ Nerve Centre. What it counts, why it matters, and how to act on it.

**Card class:** Non-Hero  \*  **Category:** Customers & Retention  \*  **Chart:** `kpi`

## At a glance

> COUNT(customers) WHERE date\_add in window AND is\_guest = 0 (filter\[date\_add]=\[start,end]\&date=1).

|                      |                                                                                                         |
| -------------------- | ------------------------------------------------------------------------------------------------------- |
| **What it measures** | COUNT(customers) WHERE date\_add in window AND is\_guest = 0 (filter\[date\_add]=\[start,end]\&date=1). |
| **Format**           | `number`                                                                                                |
| **Time window**      | `30D vsP`                                                                                               |
| **Alert trigger**    | `-`                                                                                                     |
| **Roles**            | owner, marketing                                                                                        |
| **Data type**        | Native                                                                                                  |

## Calculation

```
COUNT(customers) WHERE date_add in window AND is_guest = 0 (filter[date_add]=[start,end]&date=1).
```

PrestaShop order classification uses the order-state machine: paid = `current_state` in (2 Payment accepted, 3 Processing, 4 Shipped, 5 Delivered, 9 Backorder paid, 11 Remote payment accepted); shipped/fulfilled = (4, 5); refunded = (7, 15); cancelled = (6); payment error = (8). Read live from the PrestaShop Webservice API and snapshotted nightly into the Nerve Centre KPI store.

## Why it matters

New Customers is part of the PrestaShop executive pulse in Vortex IQ Nerve Centre. Vortex Mind investigates automatically when this card breaches its sensitivity band, and Ask Viq can explain the movement in plain English with a citation back to this card.