> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Repeat Customer Rate, PrestaShop

> Repeat Customer Rate for PrestaShop stores, tracked live in Vortex IQ Nerve Centre. What it counts, why it matters, and how to act on it.

**Card class:** 🦸 Hero  \*  **Category:** Customers & Retention  \*  **Chart:** `gauge`

## At a glance

> DISTINCT id\_customer with >1 paid-state order / DISTINCT id\_customer with >=1 paid-state order, over 90D date\_add window.

|                      |                                                                                                                              |
| -------------------- | ---------------------------------------------------------------------------------------------------------------------------- |
| **What it measures** | DISTINCT id\_customer with >1 paid-state order / DISTINCT id\_customer with >=1 paid-state order, over 90D date\_add window. |
| **Format**           | `percent`                                                                                                                    |
| **Time window**      | `90D`                                                                                                                        |
| **Alert trigger**    | `<25% (Tier-1 retention floor)`, driven by `sentiment_key: repeat_rate`                                                      |
| **Sensitivity band** | higher is better - good at/above 25, bad at/below 10                                                                         |
| **Roles**            | owner, marketing, finance                                                                                                    |
| **Data type**        | Derived                                                                                                                      |

## Calculation

```
DISTINCT id_customer with >1 paid-state order / DISTINCT id_customer with >=1 paid-state order, over 90D date_add window.
```

PrestaShop order classification uses the order-state machine: paid = `current_state` in (2 Payment accepted, 3 Processing, 4 Shipped, 5 Delivered, 9 Backorder paid, 11 Remote payment accepted); shipped/fulfilled = (4, 5); refunded = (7, 15); cancelled = (6); payment error = (8). Read live from the PrestaShop Webservice API and snapshotted nightly into the Nerve Centre KPI store.

## Why it matters

Repeat Customer Rate is part of the PrestaShop executive pulse in Vortex IQ Nerve Centre. Vortex Mind investigates automatically when this card breaches its sensitivity band, and Ask Viq can explain the movement in plain English with a citation back to this card.