> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Revenue per Customer, PrestaShop

> Revenue per Customer for PrestaShop stores, tracked live in Vortex IQ Nerve Centre. What it counts, why it matters, and how to act on it.

**Card class:** Non-Hero  \*  **Category:** Revenue & Growth  \*  **Chart:** `kpi`

## At a glance

> pre\_total\_revenue / COUNT(DISTINCT orders.id\_customer) over the paid-state window.

|                      |                                                                                       |
| -------------------- | ------------------------------------------------------------------------------------- |
| **What it measures** | pre\_total\_revenue / COUNT(DISTINCT orders.id\_customer) over the paid-state window. |
| **Format**           | `currency`                                                                            |
| **Time window**      | `30D vsP`                                                                             |
| **Alert trigger**    | `-`                                                                                   |
| **Roles**            | owner, finance, marketing                                                             |
| **Data type**        | Derived                                                                               |

## Calculation

```
pre_total_revenue / COUNT(DISTINCT orders.id_customer) over the paid-state window.
```

PrestaShop order classification uses the order-state machine: paid = `current_state` in (2 Payment accepted, 3 Processing, 4 Shipped, 5 Delivered, 9 Backorder paid, 11 Remote payment accepted); shipped/fulfilled = (4, 5); refunded = (7, 15); cancelled = (6); payment error = (8). Read live from the PrestaShop Webservice API and snapshotted nightly into the Nerve Centre KPI store.

## Why it matters

Revenue per Customer is part of the PrestaShop executive pulse in Vortex IQ Nerve Centre. Vortex Mind investigates automatically when this card breaches its sensitivity band, and Ask Viq can explain the movement in plain English with a citation back to this card.