> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Quora Ads audit profile, Vortex IQ

> What the Vortex IQ Quora Ads health audit checks: Quora Ads: B2B Spend, Targeting & Attribution Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/quora-ads) · [Audit Profile](/nerve-centre/kpi-cards/quora-ads/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/quora-ads/sentiment)**

The questions every B2B SaaS advertiser asks at 9am on Monday: did question-targeted ads stay on-topic, is the Quora Pixel still firing on the long consideration funnel, and are knowledge-intent audiences converting to MQLs at expected rate. Cross-references hubspot/salesforce for lead-sync findings and website\_performance for landing-page quality on the dormant-buyer return path.

## What this audit checks

### Spend efficiency

* ROAS / cost-per-MQL below B2B target
* Zero-conversion spend on campaigns older than 7 days
* CPA spike vs 30-day rolling baseline
* Budget utilisation pacing mid-month

### Targeting & creative

* Question-topic audiences expanded to broader categories (algo drift)
* High CTR but low MQL conversion - clickbait / low-intent traffic
* Disapproved or rejected creatives in active campaigns
* Promoted-answer / lead-gen formats with broken review status

### Tracking & attribution

* Quora Pixel conversion events decaying vs prior period
* Clicks > 0 but conversions = 0 (tracking broken)
* Lead Gen Form submissions not syncing to CRM
* Missing UTM parameters on destination URLs

### Cross-channel leak

* Active campaigns on out-of-stock SKUs (B2B-commerce hybrid)
* Branded-topic campaigns cannibalising organic search (GSC sibling)
* Landing pages with poor Web Vitals on long-cycle return visits
* Spend on campaigns with active Feedonomics feed rejections

## Severity thresholds

| Signal                      | Warn | Critical |
| --------------------------- | ---- | -------- |
| `roas`                      | 2    | -        |
| `cpa`                       | 150  | 300      |
| `zero_conversion_spend_pct` | 5    | 12       |
| `ctr_mql_mismatch_score`    | 1    | 3        |
| `pixel_event_decay_pct`     | 20   | 40       |
| `topic_expansion_reach_pct` | 20   | 30       |

## Data sources

* `GET https://api.quora.com/ads/v0/me` - Auth + account sanity
* `GET https://api.quora.com/ads/v0/accounts/{account_id}` - Account metadata + currency
* `GET https://api.quora.com/ads/v0/campaigns` - Campaign inventory + budgets
* `GET https://api.quora.com/ads/v0/ads` - Creative review status
* `GET https://api.quora.com/ads/v0/accounts/{account_id}/reports/performance` - Spend / clicks / conversions / revenue aggregates