> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Chargeback Rate, Recharge

> Chargeback Rate for Recharge stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it.

**Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained)  •  **Category:** [Payment Gateway](/nerve-centre/connectors#connectors-by-type)

## At a glance

> The percentage of successful Recharge subscription charges that became **chargebacks** (customer-initiated disputes through their issuing bank). Chargebacks happen on the underlying processor (Shopify Payments / Stripe), not on Recharge itself, but they surface back to Recharge as `chargeback` events on the original charge. Subscription chargebacks are dominated by friendly fraud ("I don't recognise this charge") and cancel-flow confusion ("I thought I cancelled"). Card networks impose merchant penalties when chargeback rate exceeds 1.0% (Visa CB Monitoring) or 1.5% (Mastercard ECP), making this a regulatory metric, not just a financial one.

|                                         |                                                                                                                                                                 |
| --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What it counts**                      | `COUNT(charges WHERE chargeback raised in window) ÷ COUNT(SUCCESS charges in window) × 100`.                                                                    |
| **Currency**                            | Currency-neutral.                                                                                                                                               |
| **Refunds**                             | NOT counted as chargebacks (refunds are merchant-initiated).                                                                                                    |
| **Pre-arbitration / arbitration cases** | Counted as chargebacks regardless of eventual outcome. Won-by-merchant cases still in the rate.                                                                 |
| **Friendly-fraud subset**               | Sub-cluster of "I don't recognise this charge" disputes; very common on subscription rebills.                                                                   |
| **Time window**                         | `30D vsP` default.                                                                                                                                              |
| **Alert trigger**                       | `>0.75%` absolute (network threshold 1%); `+50%` vsP relative. `sentiment_key: chargeback_rate` (gauge inverse).                                                |
| **Reading hints**                       | Q1 spike is structural (post-holiday "I don't remember signing up" cohort). Sustained >1% triggers Visa CB Monitoring, which adds fines and operational burden. |
| **Roles**                               | owner, finance, operations                                                                                                                                      |

## Calculation

Calculated automatically from your Recharge data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

"Daily Greens Co". 30-day window 03 Apr 26 to 02 May 26.

| Chargeback category              | Cases  | USD lost      | Avg / case | Reason code |
| -------------------------------- | ------ | ------------- | ---------- | ----------- |
| Friendly fraud "don't recognise" | 14     | USD 1,106     | USD 79     | 4863 / 10.4 |
| Cancel-flow confusion            | 6      | USD 474       | USD 79     | 4855 / 13.1 |
| Genuine fraud (stolen card)      | 2      | USD 158       | USD 79     | 4837 / 10.1 |
| Quality "not as described"       | 4      | USD 316       | USD 79     | 4853 / 13.6 |
| **Total chargebacks**            | **26** | **USD 2,054** |            |             |

```text theme={null}
Chargeback rate (this card)      = 26 ÷ 20,656 × 100 = 0.126%
  vs prior 30 days               = 0.110%
  vsP delta                      = +0.016 pp (+15% relative)
  
Status: well below 1% network threshold; not alerting.
```

What the merchant should notice:

1. **0.126% is healthy.** Below 0.5% is excellent for subscription. Above 0.75% triggers our internal alert; sustained above 1% triggers Visa CB Monitoring with associated fees.
2. **Friendly fraud (14 cases) dominates.** Customers signed up months ago, forgot, see a USD 79 rebill on their statement, dispute it as "I don't recognise". Mitigation: clearer billing-descriptor (DAILY GREENS SUBSCRIPTION not DGSUBS), pre-rebill email reminder, easy-to-find subscription dashboard.
3. **Cancel-flow confusion (6 cases) suggests a UX bug.** Customers thought they cancelled but didn't fully complete the cancel-flow (e.g. they paused but expected cancel). Audit the customer-portal cancel-flow for clarity.
4. **Genuine fraud is small (2 cases).** Subscription rebills tend not to attract stolen-card fraud because the original signup card has already been verified weeks/months earlier; stolen cards are rarely used for recurring.
5. **Each chargeback costs \~USD 25, 50 in scheme fees** beyond the disputed amount. The 26 cases this period cost roughly USD 650, 1,300 in fees on top of the USD 2,054 disputed. Total impact \~USD 3,000.

## Sibling cards merchants should reference together

| Card                                                                              | Why pair it with Chargeback Rate                                                  |
| --------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- |
| [`rec_dispute_rate`](/nerve-centre/kpi-cards/recharge/dispute-rate)               | Equivalent / overlapping metric depending on processor terminology.               |
| [`rec_refund_rate`](/nerve-centre/kpi-cards/recharge/refund-rate)                 | High refund rate often *prevents* chargebacks (refunded customers don't dispute). |
| [`rec_total_volume`](/nerve-centre/kpi-cards/recharge/total-volume)               | The denominator for the rate.                                                     |
| [`rec_top_payment_methods`](/nerve-centre/kpi-cards/recharge/top-payment-methods) | Amex chargebacks higher; method-mix matters.                                      |
| Stripe / Shopify Payments dispute rate                                            | Underlying processor view.                                                        |

## Reconciling against the vendor's own dashboard

**Where to look in the Recharge merchant portal:**

[admin.rechargepayments.com](https://admin.rechargepayments.com). Recharge surfaces chargebacks under **Recharge Admin → Charges → Chargebacks**. The underlying processor (Stripe Disputes, Shopify Payments Disputes) is the source of truth and has more case-detail (evidence upload, response deadline) than Recharge admin.

**Why our number may legitimately differ:**

| Reason                        | Direction                     | Why                                                                                                                                         |
| ----------------------------- | ----------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------- |
| **Chargeback case lifecycle** | Theirs may show retrospective | A chargeback can flip status (won, lost, withdrawn) over weeks. Our snapshot captures the count at sync; final outcome reconciliation lags. |
| **Time zone bucketing**       | Boundary days                 | Standard.                                                                                                                                   |

**Cross-connector reconciliation:**

| Comparison                                                     | Expected relationship | When divergence is legitimate                                        |
| -------------------------------------------------------------- | --------------------- | -------------------------------------------------------------------- |
| `rec_chargeback_rate` ↔ Stripe / Shopify Payments dispute rate | Should match closely  | Same underlying cases.                                               |
| `rec_chargeback_rate` \< `rec_refund_rate`                     | Almost always         | Refunds are merchant-initiated and far more common than chargebacks. |

***

<details>
  <summary><em>Documentation cross-reference</em></summary>

  * [`stripe.stripe_dispute_rate`](/nerve-centre/kpi-cards/stripe/dispute-rate)
  * [`recurly.rec_chargeback_rate`](/nerve-centre/kpi-cards/recurly/chargeback-rate)
</details>

## Known limitations / merchant FAQs

**"My chargeback rate jumped, what happened?"**
Most subscription chargeback spikes are friendly fraud waves: a customer cohort that signed up months ago gets a rebill, doesn't recognise it, disputes through their bank. Mitigation: clearer billing-descriptor, pre-rebill email, easier cancel-flow.

**"What's the regulatory threshold?"**
Visa Chargeback Monitoring kicks in at 1.0% (or 100 chargebacks per month, whichever is lower). Mastercard ECP at 1.5%. Crossing those incurs fines (USD 10,000 per month) and forces a remediation plan. Sustained crossings can lead to MATCH-list flagging, which makes acquiring a merchant account elsewhere very difficult.

**"Should I fight every chargeback?"**
No. The win rate on subscription friendly-fraud chargebacks is typically 25, 40%; below the cost of representment for low-value cases. Fight cases >USD 200, ignore cases \<USD 50. Recharge integrates with chargeback-defense services (Chargehound, Verifi) for automated representment.

**"Why is Amex chargeback rate higher?"**
Amex customers tend to dispute more aggressively than Visa / MC customers (Amex's customer-protection brand promise). Trade-off: Amex has higher AOV, the math usually still favours accepting Amex.

**"Q1 spike, why?"**
Post-holiday "I forgot I subscribed" cohort. Customers signed up for a holiday gift, rebill hits in January / February, they don't recognise. Q1 chargeback rates run 30, 60% higher than Q3 baseline.

**"Refund vs chargeback, what's the math?"**
A chargeback costs (disputed amount + \~USD 25, 50 scheme fee + representment cost + \~USD 0.10 rate-impact). A refund costs (disputed amount + \~USD 2, 3 non-recoverable original fee). Refund first, dispute second. Quick refund response usually prevents chargeback escalation.

**"Subscription rebill chargebacks, do I have grounds to fight?"**
Yes if: clear "subscription" language at signup, recurring billing terms accepted at checkout, rebill notification email sent. Recharge can supply representment evidence packs. Win rate \~30, 50% on well-documented subscription cases.

***

### Tracked live in Vortex IQ Nerve Centre

*Chargeback Rate* is one of hundreds of KPI pulses Vortex IQ tracks across Recharge and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.
