> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Reddit audit profile, Vortex IQ

> What the Vortex IQ Reddit health audit checks: Reddit: Acquisition Traffic, Engagement, Conversion & Reddit-to-Commerce

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/reddit) · [Audit Profile](/nerve-centre/kpi-cards/reddit/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/reddit/sentiment)**

Organic Reddit matters to a merchant when subreddit links, AMA posts, and brand mentions actually push traffic into the store. This audit answers: (1) is the OAuth token/account healthy, (2) is Reddit sending sessions and users and is that holding vs prior period, (3) does Reddit traffic engage and convert (bounce, pages/session, goal completions), and (4) is the channel driving real storefront sessions and revenue via the analytics sibling.

## What this audit checks

### Authentication & access

* OAuth2 access token valid (auth on /api/v1/me) and not expired
* identity + read scopes granted for the tracked account
* Tracked username resolves (/user/{username}/about returns a profile)

### Acquisition & audience

* Reddit-referred sessions dropped > 20% vs prior period
* Reddit users (new + returning) flat or declining over 30 days
* New-vs-returning mix skewed (no returning users - no audience retention)
* Real-time users flatlined while posts are live (tracking/link gap)

### Engagement & content destinations

* Bounce rate above 60% on Reddit-referred sessions (wrong-fit landing)
* Pageviews per session below site average for Reddit traffic
* Avg session duration for Reddit traffic trending down vs prior period
* Top landing pages from Reddit not aligned with intended campaign targets

### Conversion economics

* Session conversion rate below 1% for Reddit-referred sessions
* Cart abandonment rate above 75% on Reddit-referred sessions
* Goal completions from Reddit down vs prior period

### Cross-channel: reddit-to-commerce (the killer area)

* Reddit social sessions (analytics sibling) trending down vs prior period
* High-traffic Reddit threads/subreddits not translating into goal completions (link/CTA gap)
* Reddit-attributed revenue down vs prior period (sibling commerce connector)
* Top traffic-driving subreddit posts identified - amplify candidates (sibling analytics)

## Severity thresholds

| Signal                        | Warn | Critical |
| ----------------------------- | ---- | -------- |
| `red_sessions`                | -20  | -40      |
| `red_session_conversion_rate` | 1    | 0.5      |
| `red_bounce_rate`             | 60   | 75       |
| `red_cart_abandonment_rate`   | 75   | 85       |

## Data sources

* `GET https://oauth.reddit.com/api/v1/me` - Auth + account identity (id, name, karma, verified)
* `GET https://oauth.reddit.com/user/{username}/about` - Tracked account profile + karma totals
* `GET https://oauth.reddit.com/user/{username}/submitted` - Recent submissions for source-thread attribution
* `GET https://oauth.reddit.com/analytics/reddit/traffic` - Reddit-referred sessions/users/bounce/conversion from the analytics sibling view