> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Segment KPIs, Vortex IQ Nerve Centre

> Every Segment KPI pulse Vortex IQ Nerve Centre tracks: 13 metrics covering revenue, orders, customers, refunds, and more.

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/segment) · [Audit Profile](/nerve-centre/kpi-cards/segment/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/segment/sentiment)**

Vortex IQ Nerve Centre tracks **13** KPI pulses for Segment stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.

The Segment connector brings the Vortex IQ **AI OS** to teams on Segment (Twilio's customer data platform) - the dominant CDP for collecting, cleaning, and routing customer events to downstream tools. The **Nerve Centre** tracks 13 KPI pulses on the data Segment routes (Sessions, New Users, Returning Users, Real-Time Users, Avg Session Duration, Pageviews per Session, Bounce Rate, Cart Abandonment Rate, Session Conversion Rate, Goal Completions, Top Pages, Top Traffic Sources). **Vortex Mind** investigates when a number moves; **Ask Viq™** lets you ask in plain English with citations back to the source card.

| Card                                                                               | Metrics type       | Category   | Chart           |
| ---------------------------------------------------------------------------------- | ------------------ | ---------- | --------------- |
| [Avg Session Duration](/nerve-centre/kpi-cards/segment/avg-session-duration)       | Supporting Metrics | Engagement | kpi             |
| [Bounce Rate](/nerve-centre/kpi-cards/segment/bounce-rate)                         | Supporting Metrics | Engagement | gauge           |
| [Cart Abandonment Rate](/nerve-centre/kpi-cards/segment/cart-abandonment-rate)     | Supporting Metrics | Conversion | gauge           |
| [Goal Completions](/nerve-centre/kpi-cards/segment/goal-completions)               | Supporting Metrics | Conversion | kpi             |
| [New Users](/nerve-centre/kpi-cards/segment/new-users)                             | Supporting Metrics | Audience   | kpi             |
| [Pageviews per Session](/nerve-centre/kpi-cards/segment/pageviews-per-session)     | Supporting Metrics | Engagement | kpi             |
| [Real-Time Users](/nerve-centre/kpi-cards/segment/real-time-users)                 | Supporting Metrics | Audience   | kpi             |
| [Returning Users](/nerve-centre/kpi-cards/segment/returning-users)                 | Supporting Metrics | Audience   | kpi             |
| [Session Conversion Rate](/nerve-centre/kpi-cards/segment/session-conversion-rate) | Supporting Metrics | Conversion | gauge           |
| [Sessions](/nerve-centre/kpi-cards/segment/sessions)                               | Supporting Metrics | Audience   | kpi             |
| [Top Pages](/nerve-centre/kpi-cards/segment/top-pages)                             | Supporting Metrics | Engagement | bar\_horizontal |
| [Top Traffic Sources](/nerve-centre/kpi-cards/segment/top-traffic-sources)         | Supporting Metrics | Engagement | bar\_horizontal |
| [Users](/nerve-centre/kpi-cards/segment/users)                                     | Supporting Metrics | Audience   | kpi             |

*Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*