> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Shopify KPIs, Vortex IQ Nerve Centre > Every Shopify KPI pulse Vortex IQ Nerve Centre tracks: 78 metrics covering revenue, orders, customers, refunds, and more. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/shopify) · [Audit Profile](/nerve-centre/kpi-cards/shopify/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/shopify/sentiment)** Vortex IQ Nerve Centre tracks **78** KPI pulses for Shopify stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Shopify connector is the most-used integration in the Vortex IQ **AI OS** catalogue. The **Nerve Centre** tracks 78 KPI pulses from your Shopify store in real time - revenue, orders, refunds, inventory, fulfilment, customers, plus the cross-platform signals that fuse Shopify with your ads, marketplaces, and email programmes. **Vortex Mind** investigates when a number moves and explains why; **Ask Viq™** lets you query any of these in plain English (*"why did refunds spike on Tuesday?"*) with citations back to the source card. | Card | Metrics type | Category | Chart | | ------------------------------------------------------------------------------------------------------ | ---------------------- | ------------------------------- | --------------- | | [Fulfillment Rate](/nerve-centre/kpi-cards/shopify/fulfillment-rate) | Key Metrics | Fulfillment | gauge | | [Products with Zero/Negative Stock](/nerve-centre/kpi-cards/shopify/products-with-zero-negative-stock) | Key Metrics | Inventory | kpi | | [Refund Rate](/nerve-centre/kpi-cards/shopify/refund-rate) | Key Metrics | Refunds & Cancellations | gauge | | [Revenue Drop Alert](/nerve-centre/kpi-cards/shopify/revenue-drop-alert) | Key Metrics | Nerve Centre | alert\_list | | [Total Revenue](/nerve-centre/kpi-cards/shopify/total-revenue) | Key Metrics | Revenue & Growth | kpi | | [Unfulfilled Orders](/nerve-centre/kpi-cards/shopify/unfulfilled-orders) | Key Metrics | Order Issues | kpi | | [Active Ads on Out-of-Stock SKUs](/nerve-centre/kpi-cards/shopify/active-ads-on-out-of-stock-skus) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | alert\_table | | [Catalogue Drift vs Amazon](/nerve-centre/kpi-cards/shopify/catalogue-drift-vs-amazon) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | alert\_table | | [Email-Attributed Revenue Share](/nerve-centre/kpi-cards/shopify/email-attributed-revenue-share) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | gauge | | [Marketplace Revenue Share (Amazon)](/nerve-centre/kpi-cards/shopify/marketplace-revenue-share) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | donut | | [Revenue at Risk (live incident)](/nerve-centre/kpi-cards/shopify/revenue-at-risk) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | kpi | | [AOV by Country](/nerve-centre/kpi-cards/shopify/aov-by-country) | Supporting Metrics | Geography | bar | | [AOV with/without Discount](/nerve-centre/kpi-cards/shopify/aov-with-without-discount) | Supporting Metrics | Promotions | bar | | [Average Order Value](/nerve-centre/kpi-cards/shopify/average-order-value) | Supporting Metrics | Revenue & Growth | kpi | | [Cancellation Rate](/nerve-centre/kpi-cards/shopify/cancellation-rate) | Supporting Metrics | Refunds & Cancellations | gauge | | [Cancelled Orders Over Time](/nerve-centre/kpi-cards/shopify/cancelled-orders-over-time) | Supporting Metrics | Cancellations | area | | [Collection/Category Count](/nerve-centre/kpi-cards/shopify/collection-category-count) | Supporting Metrics | Catalogue Health | kpi | | [Customer Acquisition Trend](/nerve-centre/kpi-cards/shopify/customer-acquisition-trend) | Supporting Metrics | Trends | area | | [Customer Churn Risk](/nerve-centre/kpi-cards/shopify/customer-churn-risk) | Supporting Metrics | Customer Retention | gauge | | [Customer Feedback Spike Alert](/nerve-centre/kpi-cards/shopify/customer-feedback-spike-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Customer Order Frequency](/nerve-centre/kpi-cards/shopify/customer-order-frequency) | Supporting Metrics | Customer Retention | bar | | [Customer Spend Segments](/nerve-centre/kpi-cards/shopify/customer-spend-segments) | Supporting Metrics | Customer Insights | pie | | [Customers with Zero Spend](/nerve-centre/kpi-cards/shopify/customers-with-zero-spend) | Supporting Metrics | Customer Health | kpi | | [Discount % of Revenue](/nerve-centre/kpi-cards/shopify/discount-of-revenue) | Supporting Metrics | Revenue & Growth | gauge | | [Discounts Given Over Time](/nerve-centre/kpi-cards/shopify/discounts-given-over-time) | Supporting Metrics | Promotions | area | | [Email Health](/nerve-centre/kpi-cards/shopify/email-health) | Supporting Metrics | Customer Data | gauge | | [File Library by Type](/nerve-centre/kpi-cards/shopify/file-library-by-type) | Supporting Metrics | Media | pie | | [Financial Status Breakdown](/nerve-centre/kpi-cards/shopify/financial-status-breakdown) | Supporting Metrics | Operations | bar | | [Free vs Paid Shipping](/nerve-centre/kpi-cards/shopify/free-vs-paid-shipping) | Supporting Metrics | Shipping | pie | | [Fulfillment Rate Over Time](/nerve-centre/kpi-cards/shopify/fulfillment-rate-over-time) | Supporting Metrics | Operations | area | | [Fulfillment Status](/nerve-centre/kpi-cards/shopify/fulfillment-status) | Supporting Metrics | Fulfillment | pie | | [Fulfilment Delay Alert](/nerve-centre/kpi-cards/shopify/fulfilment-delay-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Inventory Distribution](/nerve-centre/kpi-cards/shopify/inventory-distribution) | Supporting Metrics | Inventory | bar | | [Line Item Fulfillment Status](/nerve-centre/kpi-cards/shopify/line-item-fulfillment-status) | Supporting Metrics | Operations | pie | | [Missing SEO Title Count](/nerve-centre/kpi-cards/shopify/missing-seo-title-count) | Supporting Metrics | Product Analysis | kpi | | [New Customers](/nerve-centre/kpi-cards/shopify/new-customers) | Supporting Metrics | Customer Insights | kpi | | [OOS Spike Alert](/nerve-centre/kpi-cards/shopify/oos-spike-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Orders by Country](/nerve-centre/kpi-cards/shopify/orders-by-country) | Supporting Metrics | Customer Insights | bar | | [Orders Over Time](/nerve-centre/kpi-cards/shopify/orders-over-time) | Supporting Metrics | Trends | area | | [Payment Methods](/nerve-centre/kpi-cards/shopify/payment-methods) | Supporting Metrics | Operations | pie | | [Peak Order Hours](/nerve-centre/kpi-cards/shopify/peak-order-hours) | Supporting Metrics | Revenue Patterns | bar | | [Product Status](/nerve-centre/kpi-cards/shopify/product-status) | Supporting Metrics | Product Analysis | pie | | [Products by Type](/nerve-centre/kpi-cards/shopify/products-by-type) | Supporting Metrics | Product Analysis | bar | | [Products by Vendor](/nerve-centre/kpi-cards/shopify/products-by-vendor) | Supporting Metrics | Product Analysis | bar | | [Products Missing Description](/nerve-centre/kpi-cards/shopify/products-missing-description) | Supporting Metrics | Catalogue Health | kpi | | [Refund Value](/nerve-centre/kpi-cards/shopify/refund-value) | Supporting Metrics | Refunds & Cancellations | kpi | | [Refund-Rate Spike Alert](/nerve-centre/kpi-cards/shopify/refund-rate-spike-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Refunded Orders](/nerve-centre/kpi-cards/shopify/refunded-orders) | Supporting Metrics | Refunds & Cancellations | kpi | | [Refunds Over Time](/nerve-centre/kpi-cards/shopify/refunds-over-time) | Supporting Metrics | Refunds | area | | [Repeat Customer Rate](/nerve-centre/kpi-cards/shopify/repeat-customer-rate) | Supporting Metrics | Customer Insights | gauge | | [Return Status](/nerve-centre/kpi-cards/shopify/return-status) | Supporting Metrics | Returns | pie | | [Revenue Breakdown](/nerve-centre/kpi-cards/shopify/revenue-breakdown) | Supporting Metrics | Finance | pie | | [Revenue by Channel](/nerve-centre/kpi-cards/shopify/revenue-by-channel) | Supporting Metrics | Revenue Patterns | pie | | [Revenue by Day of Week](/nerve-centre/kpi-cards/shopify/revenue-by-day-of-week) | Supporting Metrics | Revenue Patterns | bar | | [Revenue by Hour](/nerve-centre/kpi-cards/shopify/revenue-by-hour) | Supporting Metrics | Revenue Patterns | bar | | [Revenue by Payment Gateway](/nerve-centre/kpi-cards/shopify/revenue-by-payment-gateway) | Supporting Metrics | Finance | bar | | [Revenue Over Time](/nerve-centre/kpi-cards/shopify/revenue-over-time) | Supporting Metrics | Trends | area | | [Shipping Cost as % of Revenue](/nerve-centre/kpi-cards/shopify/shipping-cost-as-of-revenue) | Supporting Metrics | Shipping | gauge | | [Shipping Methods](/nerve-centre/kpi-cards/shopify/shipping-methods) | Supporting Metrics | Shipping | pie | | [SKU Coverage](/nerve-centre/kpi-cards/shopify/sku-coverage) | Supporting Metrics | Catalogue Health | gauge | | [Slow-Moving Products](/nerve-centre/kpi-cards/shopify/slow-moving-products) | Supporting Metrics | Product Analysis | bar\_horizontal | | [Stock vs Sales Velocity](/nerve-centre/kpi-cards/shopify/stock-vs-sales-velocity) | Supporting Metrics | Inventory | bar | | [Store Health Score](/nerve-centre/kpi-cards/shopify/store-health-score) | Supporting Metrics | Overview | gauge | | [Tax Collected Over Time](/nerve-centre/kpi-cards/shopify/tax-collected-over-time) | Supporting Metrics | Tax | area | | [Top Cities by Orders](/nerve-centre/kpi-cards/shopify/top-cities-by-orders) | Supporting Metrics | Geography | bar | | [Top Customers](/nerve-centre/kpi-cards/shopify/top-customers) | Supporting Metrics | Customer Insights | bar\_horizontal | | [Top Discount Codes](/nerve-centre/kpi-cards/shopify/top-discount-codes) | Supporting Metrics | Promotions | bar\_horizontal | | [Top Product Tags](/nerve-centre/kpi-cards/shopify/top-product-tags) | Supporting Metrics | Catalogue | bar | | [Top Products by Revenue](/nerve-centre/kpi-cards/shopify/top-products-by-revenue) | Supporting Metrics | Product Analysis | bar\_horizontal | | [Top Refunding Customers](/nerve-centre/kpi-cards/shopify/top-refunding-customers) | Supporting Metrics | Returns | bar\_horizontal | | [Top SKUs](/nerve-centre/kpi-cards/shopify/top-skus) | Supporting Metrics | Product Analysis | bar\_horizontal | | [Total Discount Used](/nerve-centre/kpi-cards/shopify/total-discount-used) | Supporting Metrics | Revenue & Growth | kpi | | [Total Orders](/nerve-centre/kpi-cards/shopify/total-orders) | Supporting Metrics | Revenue & Growth | kpi | | [Total Shipping Revenue](/nerve-centre/kpi-cards/shopify/total-shipping-revenue) | Supporting Metrics | Revenue & Growth | kpi | | [Total Tax Collected](/nerve-centre/kpi-cards/shopify/total-tax-collected) | Supporting Metrics | Revenue & Growth | kpi | | [Unique Customers](/nerve-centre/kpi-cards/shopify/unique-customers) | Supporting Metrics | Customer Insights | kpi | | [Unverified Email Customers](/nerve-centre/kpi-cards/shopify/unverified-email-customers) | Supporting Metrics | Customer Health | kpi | | [Weekend vs Weekday](/nerve-centre/kpi-cards/shopify/weekend-vs-weekday) | Supporting Metrics | Revenue Patterns | pie | *Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*