> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Total Shipping Revenue, Shopify > Total Shipping Revenue for Shopify stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained) • **Category:** [Ecommerce Platform](/nerve-centre/connectors#connectors-by-type) ## At a glance > Total shipping revenue collected from customers in the 30-day window. The single-number version of [Shipping % of Revenue](/nerve-centre/kpi-cards/shopify/shipping-cost-as-of-revenue); useful for shipping P\&L reconciliation. | | | | ----------------------------- | --------------------------------------------------------------------------------------------------------------- | | **What it counts** | `SUM(totalShippingPrice)` across orders in the window. Customer-paid shipping; not actual carrier cost. | | **VAT / tax treatment** | Inherits store mode. UK / EU shipping carries VAT; US shipping varies by state. | | **Shipping** | This is the metric. | | **Discounts** | Free-shipping promo orders contribute zero to this total; some configurations route through discount mechanism. | | **Refunds** | NOT subtracted. Refunded shipping (when refund includes shipping line) doesn't reduce this. | | **Cancelled / voided orders** | Included if Shopify indexed them. | | **Currency** | Multi-currency arithmetic without FX. | | **Channels / sources** | All channels. POS sales typically have zero shipping (instore pickup). Online and marketplace contribute most. | | **Time window** | `30D` (default 30D rolling) | | **Alert trigger** | None directly; pair with carrier-cost data for shipping-margin alerts. | | **Roles** | owner, operations | ## Calculation ``` SUM(totalShippingPrice) WHERE date BETWEEN [period_start, period_end] ``` ## Worked example A US small-electronics DTC brand on Shopify. 30D window 12 Apr 26 to 12 May 26. | Period component | Amount | | ------------------------- | --------- | | Total revenue (gross) | \$312,500 | | Total shipping charged | \$24,300 | | **Shipping % of revenue** | **7.78%** | Shipping breakdown by method (drilled down): | Shipping method | Orders | £ shipping | Avg ship per order | | --------------- | ------ | ---------- | ------------------ | | Standard (paid) | 1,840 | \$11,040 | \$6.00 | | Express (paid) | 580 | \$5,800 | \$10.00 | | Next-day (paid) | 320 | \$5,440 | \$17.00 | | Free over \$50 | 1,260 | \$0 | \$0 | | International | 65 | \$2,020 | \$31.00 | | POS / pickup | 95 | \$0 | \$0 | Six things to notice: 1. **Total shipping (\$24,300) is \~10% of total revenue.** The ratio sits in healthy range for small-electronics DTC; pair with [Shipping % of Revenue](/nerve-centre/kpi-cards/shopify/shipping-cost-as-of-revenue) for the trend. 2. **Free-shipping cohort is meaningful.** 1,260 orders qualified for free shipping = \~30% of orders. They contribute £0 to this total but ate the absorbed cost on the brand's P\&L. The unit-economics: at $7 average carrier cost, free-shipping subsidy = 1,260 × $7 = \$8,820 absorbed. 3. **Express + Next-day = \$11,240 of high-margin shipping.** These are mostly profit (carrier markup); paid express tier is a margin lever. 4. **International is small but expensive.** 65 orders, \$2,020 of shipping. International shipping is high-cost-high-revenue; net margin per order varies dramatically. 5. **Net shipping P\&L.** Total shipping revenue $24,300 minus carrier cost (assume $20,000 actual) = \$4,300 of shipping profit. Pair with carrier invoices for true number. 6. **Refund-blind.** Customer who refunded order with $10 shipping: the $10 is still here. Real net is slightly lower. ## Sibling cards merchants should reference together Total Shipping is the £-aggregate. Companions: | Card | Why pair it with Total Shipping | | ------------------------------------------------------------------------------------ | -------------------------------------------------------------- | | [Shipping % of Revenue](/nerve-centre/kpi-cards/shopify/shipping-cost-as-of-revenue) | The ratio version. | | [Shipping Methods](/nerve-centre/kpi-cards/shopify/shipping-methods) | Breakdown by method; reveals method-mix shifts. | | [Free vs Paid Shipping](/nerve-centre/kpi-cards/shopify/free-vs-paid-shipping) | Direct decomposition of the shipping cohort. | | [Total Revenue](/nerve-centre/kpi-cards/shopify/total-revenue) | Aggregate context. | | [Revenue Breakdown](/nerve-centre/kpi-cards/shopify/revenue-breakdown) | The shipping slice of total. | | [Customer Countries](/nerve-centre/kpi-cards/shopify/orders-by-country) | Geographic context; international orders skew shipping totals. | | [Top Cities](/nerve-centre/kpi-cards/shopify/top-cities-by-orders) | Local cluster context. | ## Reconciling against the vendor's own dashboard **Where to look in Shopify Admin:** > **Shopify Admin → Analytics → Reports → "Total sales"** look at the *Shipping* column for the same window The most direct equivalent. Should match this card to within sync-lag tolerance. Other Shopify Admin views: * **Reports → "Sales by shipping method"**: per-method breakdown. * **Apps**: ShipStation, Shippo, ShipBob expose shipping-cost data; combine with this for shipping P\&L. **Why our number may legitimately differ from Shopify Admin:** | Reason | Direction | Why | | -------------------- | ---------------------- | ------------------------------------------------------------ | | **Refund treatment** | Either | Shopify Net Sales subtract refunded shipping; we show gross. | | **Time zone** | Boundary | UTC vs store time zone. | | **Multi-currency** | Aggregate distortion | We don't FX-normalise. | | **Channel filter** | Either | Reports filtered to "Online Store" only differ from blended. | | **Sync lag** | Ours lower for "today" | Most-recent 5-15 min may not be in. | **Cross-connector reconciliation:** | Card | Expected relationship | What causes legitimate divergence | | -------------------------------------------------------------------- | ------------------------------ | -------------------------------------------------------------------------------------------------------------------- | | Carrier portal revenue (revenue carriers received from your account) | Should be lower than this card | Carriers receive only their portion (negotiated rates); customers pay your retail rates. The gap is shipping margin. | | 3PL invoice totals | Should be lower than this card | 3PL pick + carrier cost typically less than customer-paid shipping for healthy operations. | ***
Documentation cross-reference (for agencies running multiple platforms) * [`bigcommerce.total_shipping`](/nerve-centre/kpi-cards/bigcommerce/total-shipping-revenue) * [`adobe_commerce.total_shipping`](/nerve-centre/kpi-cards/adobe-commerce/total-shipping-revenue)
## Known limitations / merchant FAQs **Is shipping revenue or cost?** Both. This card shows what customers paid. Real shipping P\&L = customer paid minus what you paid the carrier. If carrier cost > customer paid, you're subsidising; if carrier cost \< customer paid, you're profiting. **Why is my shipping revenue zero on some days?** Possible causes: 1. **Free-shipping site-wide promo**: nobody paid shipping for that period. 2. **Marketplace channel only sales**: if all sales went through a marketplace that doesn't expose shipping to Shopify, you'd see this gap. 3. **Sync issue**: rare; check Shopify Admin for the same period to confirm. **Free shipping impact?** Two ways: * **Method-based free shipping** ("free over $50"): contributes $0 to this total; all costs absorbed by brand. * **Discount-code free shipping** ("FREESHIP code"): may show as discount cost rather than shipping zero; depends on Shopify config. Audit your specific configuration; the bookkeeping varies. **Why is this card not net of refunds?** Design choice; we show gross customer-paid. For net, subtract refunded-shipping component (available in Shopify Refunds report). Net shipping card on roadmap. **My subscription store, do recurring billings include shipping?** Yes if the original purchase had shipping. Each recurring billing inherits shipping line. Subscription brands often see steady shipping revenue from recurring billings. **Action playbook for using Total Shipping:** 1. **Monthly P\&L reconciliation**: total shipping vs carrier cost = shipping margin. Track over time. 2. **Free-shipping threshold tuning**: if free-shipping share grows >40%, raise threshold; if \<20%, consider lowering. 3. **Method mix**: pair with [Shipping Methods](/nerve-centre/kpi-cards/shopify/shipping-methods) to find paid-vs-free shifts. 4. **International review**: international shipping is high-margin opportunity if priced correctly; high-loss if priced too generously. 5. **Carrier negotiation leverage**: this number tells carriers your revenue scale; useful in rate negotiations. 6. **Customer-experience trade-off**: lowering shipping prices increases conversion but reduces margin; A/B test before deciding. *** ### Tracked live in Vortex IQ Nerve Centre *Total Shipping Revenue* is one of hundreds of KPI pulses Vortex IQ tracks across Shopify and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.