> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Shopline sentiment settings, Vortex IQ Nerve Centre

> Industry-standard benchmark bands Vortex IQ AI OS uses to flag Shopline KPIs as Performing Well or Needs Attention, and how to tune them per company.

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/shopline) · [Audit Profile](/nerve-centre/kpi-cards/shopline/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/shopline/sentiment)**

Vortex IQ **AI OS** ships **industry-standard benchmark bands** for each Shopline KPI, so your dashboard flags **Performing Well** or **Needs Attention** the moment you connect. **19** of the 52 Shopline cards are sentiment-tuned; the rest are informational (counts, lists, breakdowns) with no good/bad direction.

The benchmarks below are a starting point grounded in industry standards. Adjust any **Good** or **Bad** threshold to match your business and **save it for your company** in **Settings → Dashboard Settings → Sensitivity**.

## How sentiment powers triage

Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on:

* **Performing** - comfortably inside the good band.
* **Needs Attention** - has breached the band you set. This is where to act.
* **Stable** - within range, or an informational card with no good/bad direction.

Any KPI that has not met its sentiment band is flagged **Needs Attention**, so you go straight to the handful of cards that need action instead of scanning hundreds of charts.

| Card                                                                                          | Direction        | Good | Bad | Unit     |
| --------------------------------------------------------------------------------------------- | ---------------- | ---- | --- | -------- |
| [Average Order Value](/nerve-centre/kpi-cards/shopline/average-order-value)                   | Watch for drops  | 0    | -5  | Currency |
| [Cancellation Rate](/nerve-centre/kpi-cards/shopline/cancellation-rate)                       | Lower is better  | 1    | 3   | %        |
| [Discount % of Revenue](/nerve-centre/kpi-cards/shopline/discount-of-revenue)                 | Lower is better  | 20   | 40  | %        |
| [Fulfillment Rate](/nerve-centre/kpi-cards/shopline/fulfillment-rate)                         | Higher is better | 95   | 90  | %        |
| [Low-Stock SKUs (\<10 units)](/nerve-centre/kpi-cards/shopline/low-stock-skus-10-units)       | Lower is better  | 0    | 5   | Count    |
| [OOS Spike Alert](/nerve-centre/kpi-cards/shopline/oos-spike-alert)                           | Lower is better  | 0    | 5   | Count    |
| [Orders Over Time](/nerve-centre/kpi-cards/shopline/orders-over-time)                         | Watch for drops  | 0    | -10 | Count    |
| [Products Missing Description](/nerve-centre/kpi-cards/shopline/products-missing-description) | Lower is better  | 5    | 20  | Count    |
| [Refund Rate](/nerve-centre/kpi-cards/shopline/refund-rate)                                   | Lower is better  | 2    | 5   | %        |
| [Refund-Rate Spike Alert](/nerve-centre/kpi-cards/shopline/refund-rate-spike-alert)           | Lower is better  | 2    | 5   | %        |
| [Repeat Customer Rate](/nerve-centre/kpi-cards/shopline/repeat-customer-rate)                 | Higher is better | 25   | 10  | %        |
| [Revenue Drop Alert](/nerve-centre/kpi-cards/shopline/revenue-drop-alert)                     | Watch for drops  | 0    | -5  | %        |
| [Revenue Over Time](/nerve-centre/kpi-cards/shopline/revenue-over-time)                       | Watch for drops  | 0    | -5  | Currency |
| [SKU Coverage](/nerve-centre/kpi-cards/shopline/sku-coverage)                                 | Higher is better | 80   | 50  | %        |
| [Shipping Cost as % of Revenue](/nerve-centre/kpi-cards/shopline/shipping-cost-as-of-revenue) | Lower is better  | 5    | 15  | %        |
| [Total Orders](/nerve-centre/kpi-cards/shopline/total-orders)                                 | Watch for drops  | 0    | -10 | Count    |
| [Total Revenue](/nerve-centre/kpi-cards/shopline/total-revenue)                               | Watch for drops  | 0    | -5  | Currency |
| [Unfulfilled Orders](/nerve-centre/kpi-cards/shopline/unfulfilled-orders)                     | Lower is better  | 10   | 50  | Count    |
| [Zero/Negative Stock Variants](/nerve-centre/kpi-cards/shopline/zero-negative-stock-variants) | Lower is better  | 0    | 5   | Count    |