> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Snapchat Ads audit profile, Vortex IQ

> What the Vortex IQ Snapchat Ads health audit checks: Snapchat Ads: Spend Efficiency, Attribution Integrity & Cross-Channel Leak

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/snapchat-ads) · [Audit Profile](/nerve-centre/kpi-cards/snapchat-ads/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/snapchat-ads/sentiment)**

The questions every Snap advertiser asks at 9am on Monday: did Pixel + CAPI match rate hold over the weekend, where is the mobile-only auction bleeding spend, are catalog ads pushing SKUs that cannot convert, and which creatives crossed swipe-up fatigue. Snap's pure-mobile Gen Z audience hits the iOS-14.5 attribution wall harder than any other platform, so conversion and attribution integrity is the highest-leverage area. Cross-references commerce siblings (BigCommerce / Shopify / Adobe), website\_performance, and tiktok\_ads for the disaster-class findings.

## What this audit checks

### Authentication & access

* OAuth refresh token expiring or revoked (silent access-token refresh failing)
* Ad account or organization status not ACTIVE (PAUSED / suspended)
* Required scope snapchat-marketing-api missing or downgraded
* Sustained 429 / Retry-After throttling against the Marketing API per-account QPS

### Spend & budget pacing

* Daily-budget-micro overspend or underdelivery vs target across ad squads
* Lifetime spend cap (micro) nearly exhausted on an in-flight campaign
* Zero-conversion spend burst on any ad squad in the last 72h
* Auction CPM creep on mobile-only inventory pushing pacing off plan

### Campaign performance (ROAS / CTR / CPC)

* ROAS dropped >25% vs prior 7D same-day-of-week window per campaign
* Swipe-up / CTR decay below benchmark on creatives with frequency >7 (fatigue)
* CPC / CPM above category benchmark across AUCTION buy-model campaigns
* Goal-Based-Bidding campaigns optimising on rare events \<10/week (bid drift, never converges)

### Conversion & attribution

* Snap Pixel + CAPI Events event\_id match rate \<80% over the weekend window
* CAPI Events not deduplicating with Pixel (event\_id format finicky, double-counting conversions silently)
* Reported conversions \<50% of expected during an ATT / iOS attribution-drift window
* Attribution-window misconfiguration suppressing post-view Gen Z conversions

### Creative & audience health

* AdCreative review\_status REJECTED or under review while campaign is spending
* Custom audiences below the 1,000-member Snap privacy floor (will not deliver, spend reallocates to broad)
* AR Lens campaigns overlapping In-Feed for the same Gen Z audience (unique-reach cannibalisation)
* Audience overlap with tiktok\_ads sharing the same email\_hash Gen Z pool

### Cross-channel revenue at risk (highest-value area)

* Active catalog ads on out-of-stock SKUs (sibling = bigcommerce / shopify / adobe\_commerce product qty = 0)
* Spend on catalog campaigns whose Feedonomics feed has active rejections
* Branded Snap clicks cannibalising free organic search (sibling = google\_search\_console branded queries)
* Mobile landing pages with poor Web Vitals (sibling = website\_performance LCP p75 mobile >4s)

## Severity thresholds

| Signal                         | Warn | Critical |
| ------------------------------ | ---- | -------- |
| `roas`                         | 2.5  | -        |
| `ctr_pct`                      | 0.5  | -        |
| `conversion_rate_pct`          | 1.0  | -        |
| `cpc`                          | 1.5  | 3.0      |
| `wasted_spend_pct`             | 5    | 12       |
| `budget_pacing_pct`            | 70   | -        |
| `pixel_capi_match_rate_pct`    | 80   | -        |
| `custom_audience_size`         | 1500 | -        |
| `refresh_token_days_to_expiry` | 14   | 7        |

## Data sources

* `GET https://adsapi.snapchat.com/v1/me/organizations` - Auth + organization sanity
* `GET https://adsapi.snapchat.com/v1/organizations/{organization_id}/adaccounts` - Ad account status + currency + timezone
* `GET https://adsapi.snapchat.com/v1/adaccounts/{ad_account_id}/campaigns` - Campaign state, objective, budgets, buy model
* `GET https://adsapi.snapchat.com/v1/adaccounts/{ad_account_id}/creatives` - Creative type + review\_status (creative health)
* `GET https://adsapi.snapchat.com/v1/adaccounts/{ad_account_id}/stats` - Spend / ROAS / CTR / CPC / conversion stats
* `POST https://accounts.snapchat.com/login/oauth2/access_token` - Refresh OAuth access token