> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# 3DS Abandonment Rate, Square

> 3DS Abandonment Rate for Square stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it.

**Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained)  •  **Category:** [Payment Gateway](/nerve-centre/connectors#connectors-by-type)

## At a glance

> Percentage of Square Online checkouts that hit a 3DS 2 challenge and the customer **abandoned** (did not complete the bank popup). NOT the same as decline (issuer rejected). Different fix: abandons need UX work; declines need issuer-side analysis. Square Online uses 3DS 2 for SCA-required EU traffic and for high-risk US traffic.

|                    |                                                                                                        |
| ------------------ | ------------------------------------------------------------------------------------------------------ |
| **What it counts** | `COUNT(status = CANCELED AND last_error_message contains '3DS') / COUNT(3DS challenges issued) * 100`. |
| **API endpoint**   | `/v2/payments` filtered to online (`source_type = EXTERNAL`); 3DS challenge state in payment metadata. |
| **POS coverage**   | None; POS uses chip + PIN, not 3DS. This card is online-only.                                          |
| **Currency**       | Currency-neutral.                                                                                      |
| **Time window**    | `7D vsP`.                                                                                              |
| **Alert trigger**  | `>15%` absolute on EU traffic, `>10%` on US. Sentiment inverse-gauge: good \<=15, warn >=30.           |
| **Roles**          | owner, finance, operations                                                                             |

## Calculation

Calculated automatically from your Square data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

7 days of Square Online for a US-EU dual-market DTC brand:

| Region                     | Sessions | 3DS frictionless | 3DS challenged | Of challenged: completed | Of challenged: abandoned |
| -------------------------- | -------- | ---------------- | -------------- | ------------------------ | ------------------------ |
| US (low-risk default)      | 412      | 392              | 20             | 17                       | 3 (15.0%)                |
| EU (SCA mandatory >EUR 30) | 158      | 122              | 36             | 31                       | 5 (13.9%)                |

```text theme={null}
Blended abandon rate (this card) = 8 / 56 = 14.3%
```

Reads:

1. **EU 13.9% is at the alert threshold.** PSD2 SCA forces 3DS challenges; abandon rates of 8, 15% are typical.
2. **US 15% on a small base (3 / 20) is noisy.** Don't over-react below 50 challenges per week.
3. **Frictionless rate matters more.** 392 of 412 US sessions skipped 3DS entirely (95.1% frictionless); 122 of 158 EU did (77.2%).
4. **Square Risk Manager interaction.** Square Risk can pre-emptively decline high-risk traffic before 3DS even fires; that suppresses both the challenge count and the abandon rate.

## Sibling cards merchants should reference together

| Card                                                                                               | Why pair                                                                                    |
| -------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------- |
| [`squ_decline_rate`](/nerve-centre/kpi-cards/square/decline-rate)                                  | Different metric, different fix.                                                            |
| [`squ_success_rate`](/nerve-centre/kpi-cards/square/success-rate)                                  | Abandons depress success rate.                                                              |
| [`squ_top_decline_reasons`](/nerve-centre/kpi-cards/square/top-decline-reasons)                    | If `PAYER_AUTHENTICATION_REQUIRED` shows up as a decline reason, it's 3DS-failure adjacent. |
| Stripe [`stripe_threedsecure_abandon_rate`](/nerve-centre/stripe/stripe_threedsecure_abandon_rate) | Cross-PSP comparison.                                                                       |

## Reconciling against the vendor's own dashboard

**Where to look in the Square Dashboard:**

Square does not surface 3DS abandon as a headline KPI. Use **Reports → Transactions** filtered to `Status: Cancelled` and inspect failure messages. The Risk Manager dashboard shows challenge-issuance counts.

**Why ours may differ:**

| Reason          | Direction                                                                                              |
| --------------- | ------------------------------------------------------------------------------------------------------ |
| Definition      | Some Dashboard views count "all cancellations" not just 3DS abandons; ours filters to 3DS specifically |
| Late completion | A challenge completed hours later flips Cancelled→Completed retroactively                              |

**Cross-connector reconciliation:** Stripe and Square 3DS abandon rates for the same business should be comparable in absolute terms (the 3DS protocol is shared); divergence usually reflects different challenge-trigger thresholds in the two PSPs' risk engines.

## Known limitations / merchant FAQs

**"My EU abandon rate is 20%, what's wrong?"**
Three common causes: (1) the bank popup is in English when the customer browses in French / German / Italian, (2) the return URL after challenge looks broken (popup-blocker scenarios), (3) the merchant's 3DS branding doesn't match (customer thinks it's phishing). Check the locale setting first.

**"US abandon rate of 5%, is that normal?"**
US 3DS is mostly issuer-driven (no SCA mandate). 5% is normal; \<3% suggests challenges are very low-volume so the metric is noisy.

**"Can I reduce challenges by tweaking SCA exemptions?"**
On EU traffic: low-value (\<EUR 30), MIT, trusted-merchant, recurring all qualify for exemption. Square Online's checkout flags these automatically when configured.

**"Tap to Pay on iPhone, does it 3DS?"**
No; Tap to Pay is card-present, no 3DS.

**"My Cash App Pay traffic, do I get 3DS abandons there?"**
No; Cash App Pay handles auth on the buyer side via the Cash App app, not 3DS.

**"Multi-currency, does the rate work?"**
Yes; rate is currency-neutral.

**"Why is my US challenge rate so much lower than EU?"**
SCA is mandatory in EU >EUR 30; in US the issuer decides.

**"What about Square Subscription rebills, do they 3DS?"**
Mostly no. Recurring transactions qualify for the MIT (merchant-initiated transaction) exemption from SCA. The first transaction (when mandate is set up) goes through 3DS; subsequent rebills are exempt.

***

### Tracked live in Vortex IQ Nerve Centre

*3DS Abandonment Rate* is one of hundreds of KPI pulses Vortex IQ tracks across Square and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.
