> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Taboola audit profile, Vortex IQ

> What the Vortex IQ Taboola health audit checks: Taboola: Native Spend, Publisher Quality & Attribution Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/taboola) · [Audit Profile](/nerve-centre/kpi-cards/taboola/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/taboola/sentiment)**

The questions every native / discovery advertiser asks at 9am on Monday: did high-engagement publisher placements hold CTR or did the Backstage whitelist quality drift to lower-tier sites, are RPM-based brand-safety filters keeping creatives off questionable content, and is the multi-step native-to-purchase conversion pixel still firing. Cross-references commerce siblings for product-feed OOS findings and website\_performance for landing Web Vitals on the cold native click-through.

## What this audit checks

### Authentication & access

* OAuth2 client\_credentials token grant succeeds (Backstage)
* Account ID resolves to an accessible advertiser account
* Backstage rate-limit headroom healthy (429 + Retry-After watch)

### Spend & budget pacing

* Daily cap utilisation per campaign mid-period
* Spending limit nearing exhaustion before period end
* Budget pacing ahead of or behind even-burn baseline
* Wasted spend on RUNNING campaigns with zero conversions

### Campaign performance (ROAS / CTR / CPC)

* ROAS below native target on campaign-summary report
* CTR \<0.05% on premium publisher placements
* CPC drift above campaign cpc bid vs delivered cost
* Marketing objective mismatch vs delivered outcome

### Conversion & attribution

* Conversion pixel firing-rate decay on multi-step funnel
* Clicks > 0 but conversions = 0 (tracking broken)
* Conversion rate below account baseline per campaign
* Missing UTM parameters on item destination URLs

### Creative & audience health

* Disapproved or REJECTED items still active in campaigns
* Item-level CTR collapse vs campaign average (creative mismatch)
* Publisher placements in blocked categories (brand-safety drift)
* Branding text mismatch with creative title context

### Cross-channel revenue at risk

* Active product-feed native ads on out-of-stock SKUs (commerce sibling)
* Branded sponsored-content clicks cannibalising organic search (GSC sibling)
* Landing pages with poor Web Vitals on cold native traffic (website\_performance)
* Spend on campaigns with active Feedonomics feed rejections

## Severity thresholds

| Signal             | Warn | Critical |
| ------------------ | ---- | -------- |
| `roas`             | 2    | -        |
| `ctr`              | 0.1  | -        |
| `conversion_rate`  | 1    | -        |
| `cpc`              | 1.5  | 3        |
| `wasted_spend_pct` | 5    | 12       |
| `budget_pacing`    | 85   | 100      |

## Data sources

* `POST https://backstage.taboola.com/backstage/oauth/token` - OAuth2 client\_credentials token grant
* `GET https://backstage.taboola.com/backstage/api/1.0/users/current/account` - Auth + account sanity
* `GET https://backstage.taboola.com/backstage/api/1.0/{account_id}/campaigns` - Campaign inventory + budgets (cpc, daily\_cap, spending\_limit)
* `GET https://backstage.taboola.com/backstage/api/1.0/{account_id}/campaigns/{campaign_id}/items` - Item-level creative review status + ctr / cpc
* `POST https://backstage.taboola.com/backstage/api/1.0/{account_id}/reports/campaign-summary/dimensions/day` - Spend / clicks / conversions / roas aggregates by day