> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # AOV by State, Target Plus > AOV by State for Target Plus stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Geography](/nerve-centre/connectors#connectors-by-type) ## At a glance > **AOV by State** breaks your average order value down by US state and renders it as a bar chart. Target Plus guests shop a curated US marketplace, and spend per order varies meaningfully by region, so this card surfaces where the basket runs richer and where it runs lean. That makes it a practical input for regional assortment, merchandising, and promotion decisions. Read alongside order volume by state, it tells you whether a high-AOV region is also a high-volume one worth leaning into. | | | | --------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | Average order value per US state over the period, shown as a bar chart. | | **Sample type** | Backend API data from Target Plus, refreshed on the standard data refresh. | | **Why it matters** | Regional AOV differences guide assortment and merchandising for Target's guest base, helping you target the states where each order is worth more. | | **Reading the value** | Compare bars across states rather than reading any single figure in isolation; pair it with order volume to judge which states are worth acting on. | | **Currency** | currency | | **Time window** | `30D` | | **Alert trigger** | `-` | | **Sentiment key** | `tgt_aov_by_state` | | **Roles** | owner, marketing | ## Calculation Vortex IQ groups Target Plus orders from the trailing 30 days by the order's ship-to state and divides total order value by order count within each state to produce a per-state average. The result is plotted as a bar chart so you can compare states at a glance. States with very few orders will show a noisy average, so the card is most reliable for your higher-volume states. Currency follows the partner account's settlement currency. See the worked example below for how to read the chart against order volume. ## Worked example *A representative reading of **AOV by State** for a typical Target Plus partner.* Over the 30 days to 22 Jun 26 a furniture partner sees California and Texas dominate order volume, but the chart shows New York and Illinois carrying a higher average order value, with baskets running noticeably above the national mean. The marketing lead reads this against [`orders-by-state`](/nerve-centre/kpi-cards/target-plus/orders-by-state) and decides to feature higher-ticket bundles in the north-east, where guests already spend more per order. A small state with only a handful of orders shows a spiky AOV, which the lead correctly treats as noise rather than signal. Use Vortex Mind to trace whether a high-AOV state is driven by a specific product mix, and ask Ask Viq "which states have the highest average order value this month and how many orders back that up?". ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | -------------------------------------------------------------------------------- | ------------------------------------------------------------------------------ | | [`average-order-value`](/nerve-centre/kpi-cards/target-plus/average-order-value) | The headline AOV this card breaks down by region. | | [`orders-by-state`](/nerve-centre/kpi-cards/target-plus/orders-by-state) | Pair with AOV to see whether a high-spend state also has the volume to matter. | | [`total-revenue`](/nerve-centre/kpi-cards/target-plus/total-revenue) | The revenue that per-state AOV and volume combine to produce. | | [`orders`](/nerve-centre/kpi-cards/target-plus/orders) | The total order count behind the per-state averages. | | [`revenue-over-time`](/nerve-centre/kpi-cards/target-plus/revenue-over-time) | Shows whether regional AOV shifts are part of a broader revenue trend. | ## Reconciling against Target Plus Partners **Where to look in the Target Plus Partners portal:** Open the order and sales reports and group or filter by ship-to state where available. The portal's order export lets you compute per-state averages directly; this card does that grouping for you and presents it as a comparable bar chart so you do not have to build the pivot yourself. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | --------------- | ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------- | | Period boundary | Vortex IQ uses a trailing 30-day window; the portal report may use calendar months | Align the portal date range to the same trailing window before comparing. | | Time zone | Order timestamps may fall on a different day at the period edge | Allow for orders near midnight shifting between days at the boundary. | | Filter scope | Vortex IQ groups by ship-to state; the portal may include cancelled or test orders | Exclude cancelled and test orders in the portal to match the basis. | **Cross-connector reconciliation:** If you sell the same catalogue on Walmart or Amazon, compare regional AOV across marketplaces rather than against the BigCommerce store alone, since guest spend patterns differ by channel. ## Known limitations / merchant FAQs **Q: How often does this card update?** It refreshes on the standard data refresh over a trailing 30-day window, so new orders shift the per-state averages within a refresh cycle. **Q: Why does the Target Plus Partners number differ from this card?** The portal may use calendar months and include order types this card excludes, such as cancelled orders. Match the date window and order-status filter to reconcile. **Q: How does this relate to the sibling metrics?** It is the regional breakdown of [`average-order-value`](/nerve-centre/kpi-cards/target-plus/average-order-value) and is most useful read against [`orders-by-state`](/nerve-centre/kpi-cards/target-plus/orders-by-state) so you weigh AOV by volume. **Q: Can I change the alert threshold?** This card has no alert by default because it is a comparative breakdown rather than a single tracked number. You can still configure sensitivity behaviour in the Sensitivity tab if you want to watch a specific state. *** ### Tracked live in Vortex IQ Nerve Centre *AOV by State* is one of hundreds of KPI pulses Vortex IQ tracks across Target Plus and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.