> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Cancellation Rate, Target Plus > Cancellation Rate for Target Plus stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Fulfilment](/nerve-centre/connectors#connectors-by-type) ## At a glance > **Cancellation Rate** is the share of Target Plus orders cancelled over the period, whether seller-initiated or driven by a stock-out, compared against the prior period. Cancelled guest orders damage the partner relationship, so Target watches cancellation closely as a fulfilment-health signal. A rising rate usually points to inventory drift between your source of truth and what Target shows as sellable. Keeping it low protects both guest experience and your partner standing. | | | | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | The percentage of orders cancelled in the period, including seller-initiated and stock-out cancellations, versus the prior period. | | **Sample type** | Backend API data from Target Plus, refreshed on the standard data refresh. | | **Why it matters** | High cancellation is a fulfilment-health red flag Target watches, since cancelled guest orders erode trust and feed into how Target reviews partner standing. | | **Reading the value** | Read it against the prior-period comparison: a small steady rate is normal, but an upward move warrants investigation into stock accuracy. | | **Currency** | percent | | **Time window** | `30D vsP` | | **Alert trigger** | `>2%` | | **Sentiment key** | `tgt_cancellation_rate` | | **Roles** | owner, operations | ## Calculation Vortex IQ divides the number of cancelled Target Plus orders by total orders over the trailing 30 days and expresses the result as a percentage, then compares it against the equivalent prior 30-day window so you can see the direction of travel. Both seller-initiated cancellations and stock-out cancellations are included, since both register against the partner from Target's perspective. The prior-period comparison is what makes a small absolute rate meaningful, because a jump from a low baseline is the early signal worth acting on. See the worked example below for how a stock-out wave moves the rate. ## Worked example *A representative reading of **Cancellation Rate** for a typical Target Plus partner.* For the 30 days to 18 Jun 26 a toys partner sees cancellation rate climb to 3.1%, up from 1.4% in the prior period, tripping the alert above 2%. Drilling in, most cancellations are stock-outs on three fast-selling SKUs that sold through on BigCommerce but stayed listed as sellable on Target Plus. The operations lead checks [`active-target-plus-listings-for-oos-skus-on-bc`](/nerve-centre/kpi-cards/target-plus/active-target-plus-listings-for-oos-skus-on-bc), confirms the drift, and tightens the inventory sync so Target stops accepting orders it cannot fulfil. By the next period the rate settles back under 2%. Use Vortex Mind to trace whether cancellations cluster on specific SKUs or a sync gap, and ask Ask Viq "why did my cancellation rate rise this month?". ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | -------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- | | [`on-time-dispatch-rate-partner-sla`](/nerve-centre/kpi-cards/target-plus/on-time-dispatch-rate-partner-sla) | The other half of fulfilment health; cancellations and late dispatches are watched together. | | [`late-dispatch-rate-partner-penalty`](/nerve-centre/kpi-cards/target-plus/late-dispatch-rate-partner-penalty) | Shows the penalty side of fulfilment misses alongside cancellations. | | [`pending-dispatch`](/nerve-centre/kpi-cards/target-plus/pending-dispatch) | Orders awaiting dispatch that may end up cancelled if stock is short. | | [`return-rate`](/nerve-centre/kpi-cards/target-plus/return-rate) | Pairs with cancellations as a post-purchase satisfaction and accuracy signal. | | [`active-target-plus-listings-for-oos-skus-on-bc`](/nerve-centre/kpi-cards/target-plus/active-target-plus-listings-for-oos-skus-on-bc) | The most common root cause: listings live on Target while out of stock on BigCommerce. | ## Reconciling against Target Plus Partners **Where to look in the Target Plus Partners portal:** Open the Partner scorecard and the order reports, where cancellation is tracked as a fulfilment metric alongside on-time dispatch. The portal shows cancelled orders and the cancellation reason; this card turns those into a period rate with a prior-period comparison so you can see whether the trend is improving or worsening. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | --------------- | --------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------- | | Period boundary | Vortex IQ uses a trailing 30-day window; the portal scorecard may use a fixed review window | Align the portal date range to the same trailing window before comparing rates. | | Time zone | An order cancelled near midnight may fall in a different reporting day | Allow for boundary timing when the rate differs by a small margin. | | Filter scope | Vortex IQ includes seller and stock-out cancellations; the portal may separate guest-initiated ones | Match the cancellation reasons included before comparing percentages. | **Cross-connector reconciliation:** Because most stock-out cancellations originate from inventory drift, reconcile against your BigCommerce admin as the source of truth, and check whether the same SKUs are also oversold on Walmart or Amazon. ## Known limitations / merchant FAQs **Q: How often does this card update?** It refreshes on the standard data refresh over a trailing 30-day window with a prior-period comparison, so new cancellations move the rate within a refresh cycle. **Q: Why does the Target Plus Partners number differ from this card?** The portal scorecard may use a fixed review window and may separate cancellation reasons differently. Align the window and the included cancellation types to reconcile. **Q: How does this relate to the sibling metrics?** Cancellation rate sits alongside [`on-time-dispatch-rate-partner-sla`](/nerve-centre/kpi-cards/target-plus/on-time-dispatch-rate-partner-sla) as a fulfilment-health pair, and its most common cause shows up in [`active-target-plus-listings-for-oos-skus-on-bc`](/nerve-centre/kpi-cards/target-plus/active-target-plus-listings-for-oos-skus-on-bc). **Q: Can I change the alert threshold?** The default alerts above 2%. If your category runs a different normal baseline, adjust the threshold in the Sensitivity tab to fit your operation. *** ### Tracked live in Vortex IQ Nerve Centre *Cancellation Rate* is one of hundreds of KPI pulses Vortex IQ tracks across Target Plus and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.