> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Net Revenue (after Target fees + refunds), Target Plus > Net Revenue (after Target fees + refunds) for Target Plus stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Revenue & Sales](/nerve-centre/connectors#connectors-by-type) ## At a glance > **Net Revenue (after Target fees + refunds)** is your gross Target Plus revenue minus Target's commission and fees and minus refunds, measured period over period. Unlike gross Total Revenue, this is the take-home figure that actually reconciles to your roughly bi-weekly payouts, so it is the number finance trusts. It strips out the marketplace cut and the returned sales to show what really lands in the bank. A double-digit fall versus the prior period is worth investigating, because it can hide a fee creep or a refund spike that gross revenue masks. | | | | --------------------- | --------------------------------------------------------------------------------------------------------------- | | **What it counts** | Gross revenue less Target Plus commission and fees and less refunds, period over period. | | **Sample type** | Backend API data from Target Plus, refreshed on the standard data refresh. | | **Why it matters** | It is the take-home figure that reconciles to payouts, so it reflects true earnings rather than headline sales. | | **Reading the value** | Higher is better. Watch the period-over-period change; a sharp drop signals fee creep or a refund spike. | | **Currency** | `currency` | | **Time window** | `30D vsP` | | **Alert trigger** | `drop >10% vsP` | | **Sentiment key** | `tgt_net_revenue` | | **Roles** | owner, finance | ## Calculation Vortex IQ starts from gross Target Plus revenue over the last 30 days, subtracts the commission and fees Target levied in that window, then subtracts refunds, leaving net take-home revenue. The card compares that net figure against the prior comparable period so you can see the trend, not just the level. The alert fires when net revenue falls more than 10% versus the prior period, which catches both demand dips and the quieter erosion from rising fees or returns. Because fees and refunds are netted out, this figure should track far more closely to your payout statements than gross revenue does. The worked example below shows how a refund spike can drop net revenue while gross holds steady. ## Worked example *A representative reading of **Net Revenue (after Target fees + refunds)** for a typical Target Plus partner.* In the 30 days to 23 May 26 a kitchenware partner posted gross revenue of 120,000 USD, paid roughly 18,000 USD in Target fees, and refunded 4,000 USD, for net revenue of about 98,000 USD. In the following 30 days to 23 Jun 26 gross held almost flat at 119,000 USD, but a faulty batch drove refunds up to 17,000 USD, pulling net revenue down to roughly 84,000 USD, a fall of more than 14% that tripped the alert. Gross revenue alone would have looked fine, hiding the problem entirely. Vortex Mind traced the gap to the refund spike on the faulty batch rather than a fee change, and Ask Viq answered "why is my net revenue down this month when sales held up" in plain English for the finance lead. ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | ---------------------------------------------------------------------------------------------- | ----------------------------------------------------------- | | [`total-revenue`](/nerve-centre/kpi-cards/target-plus/total-revenue) | The gross figure this card nets down from. | | [`revenue-over-time`](/nerve-centre/kpi-cards/target-plus/revenue-over-time) | Shows the trend shape behind the period-over-period change. | | [`target-plus-fee-of-revenue`](/nerve-centre/kpi-cards/target-plus/target-plus-fee-of-revenue) | Isolates how much of the gap is the marketplace cut. | | [`marketplace-fees-paid`](/nerve-centre/kpi-cards/target-plus/marketplace-fees-paid) | The absolute fee amount subtracted from gross. | | [`return-rate`](/nerve-centre/kpi-cards/target-plus/return-rate) | Flags whether refunds are the cause of a net-revenue drop. | ## Reconciling against Target Plus Partners **Where to look in the Target Plus Partners portal:** Open the payout statements, where Target itemises gross sales, commission and fees, and refund deductions for each roughly bi-weekly cycle. Summing the net of those lines over a matching 30-day span should land close to this card. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | -------------------------------------------------------- | -------------------- | ----------------------------------------------------------------------------------------------- | | Period boundary (rolling 30D vs bi-weekly payout cycles) | Either | Align the windows; payout cycles will not match a calendar 30-day span exactly. | | Time zone of order and refund timestamps | Either | Confirm which zone transactions are dated in before comparing daily totals. | | Filter scope (which fees and refunds are netted) | Vortex IQ may differ | Check whether the statement includes adjustments or reserves that the card does not, and align. | **Cross-connector reconciliation:** If you treat your BigCommerce store as source of truth, reconcile gross sales against the BigCommerce admin, and compare net take-home across Walmart and Amazon to see which channel is most margin-efficient. ## Known limitations / merchant FAQs **Q: How often does this number update?** It refreshes on the standard Vortex IQ data refresh and is calculated over a rolling 30-day window against the prior period. **Q: Why does the Partners portal show a different figure?** Payouts run on roughly bi-weekly cycles that will not align to a rolling 30-day window, and statements may include reserves or adjustments. Align the dates and the netted items before reconciling. **Q: How does this relate to the sibling cards?** It is `total-revenue` minus `marketplace-fees-paid` and refunds, so a drop here usually traces to `target-plus-fee-of-revenue` or `return-rate`. **Q: Can I change the alert threshold?** Yes. The default fires on a drop greater than 10% versus the prior period, but you can adjust that on the Sensitivity tab. *** ### Tracked live in Vortex IQ Nerve Centre *Net Revenue (after Target fees + refunds)* is one of hundreds of KPI pulses Vortex IQ tracks across Target Plus and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.