> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# The Trade Desk audit profile, Vortex IQ

> What the Vortex IQ The Trade Desk health audit checks: The Trade Desk: Programmatic Spend, Identity Health & Cross-Channel Leak

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/the-trade-desk) · [Audit Profile](/nerve-centre/kpi-cards/the-trade-desk/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/the-trade-desk/sentiment)**

The questions an enterprise programmatic trader asks at 9am on Monday: did budgets pace cleanly across the flight window, are PMP deals delivering at agreed floors or leaking into open exchange, is cookieless identity (UID 2.0 / EUID via the Universal Pixel) still resolving, and is ROAS holding after Koa AI bid adjustments. Cross-references commerce siblings (BigCommerce, Shopify, Adobe Commerce) and website\_performance for the highest-leverage findings - running a premium PMP catalog deal on an out-of-stock SKU is the most expensive, most fixable mistake on the open internet.

## What this audit checks

### Authentication & access

* TTD-Auth API token rejected or expired (validate against /v3/authentication/validate)
* Partner ID / Advertiser ID mismatch - token resolves to a different advertiser than configured
* 429 throttling on reporting or query endpoints - Retry-After backoff exceeded

### Spend & budget pacing

* Campaigns out of pacing across the flight window (PacingMode vs actual delivery drift >20%)
* Budget under-delivering - daily burn below flat-line needed to spend Budget by EndDate
* Budget over-delivering - PaceAhead campaigns burning the flight early, risk of mid-flight blackout
* End-dated campaigns still spending past EndDate (date-bound flights that did not stop)

### Campaign performance (ROAS / CTR / CPC)

* ROAS per campaign below merchant target (myreports advertiser report)
* ROAS drop >25% vs prior 7D same-day-of-week (Koa AI bid-strategy regression signal)
* CTR below channel benchmark across Display / Video / CTV / Audio creative formats
* CPC / CPM creep - effective bid above category benchmark after Koa AI overrides

### Conversion & attribution

* Universal Pixel firing rate drop >30% across the property (cookieless signal decay)
* UID 2.0 / EUID resolution rate \<40% - cross-device attribution breaking down
* Zero-conversion spend - campaigns with >\$X spend and no attributed conversions in 72h
* Conversion rate below account average on PMP deals delivering at agreed floor prices

### Creative & audience health

* Creatives with ReviewStatus disapproved or pending in active campaigns
* Audience segments below the 1000-record TTD bid-degradation floor (DMP segment shrink)
* Creative format mismatch - CTV/Video budget served against Display-only inventory
* Stale creatives - Availability Archived still attached to Available campaigns

### Cross-channel revenue at risk (highest-value area)

* Active PMP catalog deals on out-of-stock SKUs (sibling = commerce.product.qty = 0)
* Spend on catalog campaigns with active Feedonomics feed rejections (creative falls back)
* Branded paid clicks cannibalising free organic (sibling = google\_search\_console branded queries)
* Landing pages with LCP p75 >4s and CR \<0.5x account average (sibling = website\_performance.page)

## Severity thresholds

| Signal             | Warn | Critical |
| ------------------ | ---- | -------- |
| `roas`             | 3.0  | -        |
| `ctr`              | 0.1  | -        |
| `conversion_rate`  | 1.0  | -        |
| `cpc`              | 2.5  | 4.0      |
| `wasted_spend_pct` | 5    | 12       |
| `budget_pacing`    | 15   | 30       |

## Data sources

* `GET https://api.thetradedesk.com/v3/authentication/validate` - Auth + TTD-Auth token sanity check
* `GET https://api.thetradedesk.com/v3/advertiser` - Advertiser metadata + currency for spend normalisation
* `POST https://api.thetradedesk.com/v3/campaign/query/advertiser` - Campaign state, budget, pacing mode (cross-channel join key)
* `POST https://api.thetradedesk.com/v3/creative/query/advertiser` - Creative review status, format, availability
* `POST https://api.thetradedesk.com/v3/myreports/reportexecution/query/advertisers` - Async spend / ROAS / CTR / CPC / conversion reports