> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Ads audit profile, Vortex IQ

> What the Vortex IQ TikTok Ads health audit checks: TikTok Ads: Spark Ads, Shop & Attribution Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/tiktok-ads) · [Audit Profile](/nerve-centre/kpi-cards/tiktok-ads/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/tiktok-ads/sentiment)**

The questions every DTC paid-social marketer asks at 9am on Monday: did Spark Ads cannibalise organic reach, is the Events API + Pixel still deduplicating on mobile checkout, and which creatives crossed fatigue threshold before Tuesday's launch. Cross-references commerce siblings for TikTok Shop OOS findings and website\_performance for mobile LCP on landing pages (TikTok traffic is \~95% mobile).

## What this audit checks

### Spend efficiency

* ROAS below paid-social target (Spark + In-Feed mix)
* Zero-conversion spend on campaigns older than 7 days
* CPA spike vs 30-day rolling baseline
* Budget utilisation pacing mid-month

### Catalog & creative

* TikTok Shop ads serving on out-of-stock SKUs
* Creative fatigue - frequency >5 with CTR \<1%
* Disapproved creatives still active in campaigns
* Spark Ads boosting creators paid out-of-platform (double-spend)

### Tracking & attribution

* Events API + Pixel both broken on checkout
* Clicks > 0 but conversions = 0 (tracking broken)
* iOS attribution drift vs prior period
* Missing UTM parameters on destination URLs

### Cross-channel leak

* Active Shop ads on out-of-stock SKUs (commerce sibling)
* Branded campaigns cannibalising organic search (GSC sibling)
* Mobile landing pages with poor Web Vitals (website\_performance)
* Spend on campaigns with active Feedonomics feed rejections

## Severity thresholds

| Signal                       | Warn | Critical |
| ---------------------------- | ---- | -------- |
| `roas`                       | 2    | -        |
| `cpa`                        | 50   | 100      |
| `zero_conversion_spend_pct`  | 5    | 12       |
| `creative_fatigue_frequency` | 5    | 8        |
| `pixel_event_decay_pct`      | 20   | 40       |

## Data sources

* `GET https://business-api.tiktok.com/open_api/v1.3/user/info/` - Auth + account sanity
* `GET https://business-api.tiktok.com/open_api/v1.3/advertiser/info/` - Advertiser metadata + currency
* `GET https://business-api.tiktok.com/open_api/v1.3/campaign/get/` - Campaign inventory + budgets
* `POST https://business-api.tiktok.com/open_api/v1.3/report/integrated/get/` - Spend / clicks / conversions aggregates