> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok audit profile, Vortex IQ

> What the Vortex IQ TikTok health audit checks: TikTok (organic): Traffic, Engagement, Conversion & TikTok-to-Commerce

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/tiktok-organic) · [Audit Profile](/nerve-centre/kpi-cards/tiktok-organic/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/tiktok-organic/sentiment)**

Organic TikTok matters to a merchant when the bio-link / TikTok Shop storefront traffic it sends actually sticks and converts. This audit answers: (1) is the token/account healthy, (2) is TikTok-attributed traffic engaging (bounce / pageviews / dwell) rather than bouncing, (3) is the audience growing and converting (sessions, new vs returning, goals), and (4) is the channel actually driving storefront revenue via the analytics/commerce sibling.

## What this audit checks

### Authentication & access

* Access token valid (auth on /v2/user/info) and not expired
* Account is Business/Creator with the required user.info scopes granted
* user.info.stats scope granted (else audience/stat cards degrade)

### Traffic & engagement

* Bounce rate above 60% on TikTok sessions (landing page / offer mismatch)
* Pageviews per session below 1.5 (visitors not exploring)
* Avg session duration collapsed vs prior period (low-quality traffic spike)
* TikTok sessions trending down > 20% vs prior period

### Audience & conversion

* Session conversion rate below 1% (traffic not converting)
* Cart abandonment rate above 75% on TikTok-sourced carts
* New vs returning skew - no returning users (no audience retention)
* Goal completions flat or declining over 30 days

### Cross-channel: TikTok-to-commerce (the killer area)

* TikTok-attributed revenue down vs prior period (analytics/commerce sibling)
* High-traffic TikTok pages not converting (landing/CTA gap)
* Top traffic-driving sources/pages identified - amplify candidates
* Viral session spike not translating into goal completions / revenue

## Severity thresholds

| Signal                    | Warn | Critical |
| ------------------------- | ---- | -------- |
| `bounce_rate`             | 60   | 75       |
| `session_conversion_rate` | 1    | 0.5      |
| `cart_abandonment_rate`   | 75   | 85       |

## Data sources

* `POST https://open.tiktokapis.com/v2/user/info/` - Auth + account identity + follower/following counts
* `POST https://open.tiktokapis.com/v2/research/user/info/` - Account stats (only with user.info.stats scope)
* `GET https://open.tiktokapis.com/analytics/sessions` - TikTok-attributed storefront sessions / users / bounce / duration
* `GET https://open.tiktokapis.com/analytics/pages` - Top landing pages for TikTok traffic
* `GET https://open.tiktokapis.com/analytics/sources` - Source/medium breakdown of inbound TikTok traffic