> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Volusion audit profile, Vortex IQ

> What the Vortex IQ Volusion health audit checks: Volusion: Catalogue Hygiene, Refund & Inventory Health, Cross-Channel Leak

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/volusion) · [Audit Profile](/nerve-centre/kpi-cards/volusion/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/volusion/sentiment)**

Volusion is a legacy US hosted ecommerce platform (founded 1999) with a long-lived, actively-trading SMB install base that has chosen not to replatform. Data flows through Volusion's modern API and the classic CSV-based generic export endpoints (WebService.aspx), so older stores without full API coverage still audit cleanly. This module answers the four questions that matter for a multi-year Volusion catalogue: (1) are credentials and export pulls healthy; (2) is the catalogue clean (missing images / descriptions / manufacturer / SEO meta); (3) are refunds, fulfilment and inventory under control; and (4) what leaks when Volusion is paired with an ad, marketplace, email or website-performance sibling - ads on out-of-stock SKUs, catalogue drift, under-used email, and pagespeed-driven cart loss.

## What this audit checks

### Authentication & access

* Store URL resolves and the generic export host (/net/WebService.aspx) responds 200
* API Login + Encrypted Password (or bearer token) authenticate against a 1-row Generic\Orders probe
* Required read scopes present (read\_orders, read\_products, read\_customers)
* Export/credential not silently failing - consecutive auth failures over 1h flagged before the dashboard goes blind

### Catalogue & SEO completeness

* Products missing primary image (PhotoURL empty) - conversion drag
* Products missing description (ProductDescription empty)
* Products missing manufacturer (ProductManufacturer empty) - filtering / feed gaps
* Products missing SEO meta (MetaTag\_Title or MetaTag\_Description empty) >10% of catalogue
* Hidden products (Hide=true) that still have inventory and recent orders (accidentally delisted bestsellers)

### Refunds, returns & order SLA

* Refund/return rate >5% on 30D vsP (product-quality / expectation mismatch)
* Rolling 24h refund rate >2x 30D baseline (anomaly)
* Refund value as % of revenue >8% (margin destroyer)
* Cancellation rate >3% on 30D vsP
* Processing/New order backlog >2x 30D average (fulfilment drag)

### Inventory hygiene

* Visible products with StockStatus \<= 0 (out of stock but still on storefront)
* Low-stock products at/below LowStockLevel across >5% of catalogue
* Products with inventory tracking disabled >30% of catalogue (unintended)
* Stock-out burst - >5 SKUs transitioned to OOS in the last hour

### Tax & US compliance

* Orders with missing or zero TotalTax in taxable destination states (under-collection risk)
* Tax-collected-by-state distribution available for the trailing 90D (nexus visibility)
* Sudden drop in tax-collected share vs 30D baseline (tax setting regression)

### Cross-channel: leak vs Ads / Marketplace / Email / Website (the killer area)

* Active ad spend on OOS Volusion SKUs - daily spend on products with StockStatus \<= 0 (Google Ads / Amazon Ads sibling)
* Catalogue drift - same SKU, Volusion vs Amazon/eBay price delta >20% or title/image mismatch
* Email-attributed revenue share \<15% (email under-utilised) OR drop >20% vsP (Klaviyo / Dotdigital sibling)
* Pagespeed-driven cart loss - estimated revenue lost while LCP/CWV degraded on the store URL (website-performance sibling)

## Severity thresholds

| Signal                         | Warn | Critical |
| ------------------------------ | ---- | -------- |
| `consecutive_auth_failures`    | 1    | 3        |
| `missing_image_count`          | 1    | 25       |
| `missing_descriptions_count`   | 1    | 25       |
| `missing_seo_meta_pct`         | 10   | 30       |
| `hidden_with_inventory_count`  | 1    | 5        |
| `refund_rate_pct`              | 3    | 5        |
| `refund_spike_multiplier`      | 1.5  | 2        |
| `refund_value_pct_of_revenue`  | 5    | 8        |
| `cancellation_rate_pct`        | 2    | 3        |
| `order_backlog_multiplier`     | 1.5  | 2        |
| `oos_visible_product_count`    | 1    | 10       |
| `low_stock_pct_of_catalogue`   | 3    | 5        |
| `no_tracking_pct_of_catalogue` | 30   | 50       |
| `stock_out_burst_count`        | 3    | 5        |
| `missing_tax_order_pct`        | 2    | 5        |
| `ads_on_oos_daily_spend`       | 1    | 25       |
| `catalogue_drift_count`        | 5    | 10       |
| `email_revenue_share_pct`      | 15   | 10       |
| `repeat_rate_pct`              | 20   | 10       |

## Data sources

* `GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\Orders` - Auth probe + revenue / refund / status-mix / tax context (1-row = cheapest validate)
* `GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\Products` - Catalogue completeness - image / description / manufacturer / SEO meta gaps
* `GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\Customers` - Customer count + repeat rate + top-spender + churn-risk concentration
* `GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\Returns` - Refund-rate spike detection + refund value share of revenue
* `GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\ProductsInventory` - OOS + low-stock + no-tracking + stock-out burst