> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # SKUs Priced Differently vs Amazon, Walmart Marketplace > SKUs Priced Differently vs Amazon for Walmart Marketplace stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > SKUs Priced Differently vs Amazon counts items priced higher on Walmart than on Amazon. Walmart's Pro Seller programme expects equal-or-lower pricing against other marketplaces, so each violation risks losing the Buy Box, search ranking, and Pro Seller status itself. Because the consequences hit visibility and standing directly, this is a hero card. | | | | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | The number of SKUs priced higher on Walmart Marketplace than the matching item on Amazon. | | **Sample type** | Backend API data from Walmart Marketplace, refreshed on the standard data refresh. | | **Why it matters** | Walmart enforces price parity; SKUs priced above Amazon can lose the Buy Box, drop in ranking, and jeopardise Pro Seller eligibility. | | **Reading the value** | Lower is better; a rising count means more SKUs are out of parity and exposed to enforcement. | | **Currency** | count | | **Time window** | `30D` | | **Alert trigger** | `>5 SKUs priced higher than Amazon` | | **Sentiment key** | `wal_xc_price_parity` | | **Roles** | owner, finance, marketing | ## Calculation The value is derived by comparing each Walmart Marketplace SKU's price against the matching item's price on Amazon and counting the SKUs where Walmart is higher within the window. It is a cross-channel comparison that depends on both marketplaces being linked. See the At a glance summary for the window and unit, and the worked example below for how the count reads in practice. ## Worked example *A representative reading of **SKUs Priced Differently vs Amazon** for a typical merchant on Walmart Marketplace.* On 12 Mar 26 a seller sees 9 SKUs flagged as priced higher on Walmart, above the alert line. The cause is an Amazon promotional repricing that dropped several lines, leaving Walmart stranded at the old price and out of parity. The action is to match the Walmart prices down on the affected SKUs, then set a repricing rule so the two channels stay aligned and the Buy Box and Pro Seller standing are protected. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq. ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | ----------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------- | | [`wal_buy_box_win_rate`](/nerve-centre/kpi-cards/walmart-marketplace/buy-box-win-rate) | Parity violations are a direct cause of lost Buy Box. | | [`wal_pro_seller_status`](/nerve-centre/kpi-cards/walmart-marketplace/pro-seller-status) | Price parity is a condition of Pro Seller eligibility. | | [`wal_xc_catalogue_drift_vs_bc`](/nerve-centre/kpi-cards/walmart-marketplace/listings-drifting-from-bc-source-of-truth) | Price drift from the BigCommerce source often feeds parity gaps. | | [`wal_total_revenue`](/nerve-centre/kpi-cards/walmart-marketplace/total-revenue) | Lost Buy Box from parity issues shows up in revenue. | | [`wal_marketplace_health_score`](/nerve-centre/kpi-cards/walmart-marketplace/walmart-marketplace-health-score) | Parity feeds into the overall account health picture. | ## Reconciling against Walmart Seller Center **Where to look in Walmart Seller Center:** Open the Item / Catalog area to confirm the live Walmart price for a flagged SKU, and check any price-parity or Buy Box messaging Walmart surfaces against that item, then compare directly with the Amazon listing. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | -------------------------------------------------------------------------------------------------------------- | --------- | ------------------------ | | **Period boundary.** Vortex IQ uses 30D rolling by default; Seller Center may use calendar periods. | Variable | Match the period range. | | **Time zone.** Seller Center uses the account time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm time zone match. | | **Filter scope.** Profile-level filters (fulfilment type, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. | **Cross-connector reconciliation:** complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind. ## Known limitations / merchant FAQs **Q: How often does SKUs Priced Differently vs Amazon update?** The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard. **Q: Why does my Walmart Seller Center show a different number?** Seller Center surfaces parity warnings against its own reference points and timing, while Vortex IQ compares your Walmart and Amazon prices directly over a rolling 30-day window. Differences in the comparison source and timing usually explain the gap. **Q: Does this account for shipping in the price comparison?** The card compares item price as recorded on each marketplace; if your parity strategy depends on landed cost including shipping, factor that in when reviewing flagged SKUs. Confirm how each channel presents shipping before acting. **Q: Can I customise the alert threshold?** Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default. *** ### Tracked live in Vortex IQ Nerve Centre *SKUs Priced Differently vs Amazon* is one of hundreds of KPI pulses Vortex IQ tracks across Walmart Marketplace and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.