> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # WFS vs Seller-Fulfilled Revenue Mix, Walmart Marketplace > WFS vs Seller-Fulfilled Revenue Mix for Walmart Marketplace stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > WFS vs Seller-Fulfilled Revenue Mix splits your Walmart revenue between Walmart Fulfillment Services and orders you ship yourself. WFS scales more easily and tends to lift conversion through faster delivery badges, but it takes more margin per order. The mix tells you where your revenue is leaning and whether that balance still suits your economics. | | | | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | Revenue split between WFS-fulfilled and seller-fulfilled Walmart Marketplace orders in the window. | | **Sample type** | Backend API data from Walmart Marketplace, refreshed on the standard data refresh. | | **Why it matters** | The mix drives both fulfilment cost and delivery speed; leaning too far either way affects margin, scalability, and the delivery experience buyers see. | | **Reading the value** | Read it as a balance rather than a target; the right split depends on your margin and operational capacity. | | **Currency** | the store currency | | **Time window** | `30D` | | **Alert trigger** | `-` | | **Sentiment key** | `wal_wfs_vs_seller` | | **Roles** | owner, finance, operations | ## Calculation The value is derived by attributing each Walmart Marketplace order's revenue in the window to either Walmart Fulfillment Services or seller-fulfilled, then expressing the two totals as a split. Revenue is summed in the store currency and aligned to the merchant reporting time zone. See the At a glance summary for the window and unit, and the worked example below for how the split reads in practice. ## Worked example *A representative reading of **WFS vs Seller-Fulfilled Revenue Mix** for a typical merchant on Walmart Marketplace.* On 12 Mar 26 a seller sees a trailing 30-day mix of roughly 64% WFS and 36% seller-fulfilled, up from a near-even split a quarter earlier. The shift came from moving bestsellers into WFS for the faster delivery badge, which lifted conversion but also raised fulfilment fees on those lines. The action is to confirm the extra volume still clears margin after WFS fees, and keep slower or bulkier items seller-fulfilled where self-shipping is cheaper. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq. ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | ------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------- | | [`wal_total_revenue`](/nerve-centre/kpi-cards/walmart-marketplace/total-revenue) | Sets the total the mix is dividing. | | [`wal_net_revenue`](/nerve-centre/kpi-cards/walmart-marketplace/net-revenue-after-walmart-fees-refunds) | Shows what each fulfilment path leaves after fees and refunds. | | [`wal_fee_pct`](/nerve-centre/kpi-cards/walmart-marketplace/fees-as-of-revenue) | WFS fees move the overall fee percentage. | | [`wal_sla_compliance`](/nerve-centre/kpi-cards/walmart-marketplace/on-time-dispatch-rate) | Seller-fulfilled volume is where dispatch SLA performance is decided. | | [`wal_pro_seller_status`](/nerve-centre/kpi-cards/walmart-marketplace/pro-seller-status) | Fulfilment performance feeds Pro Seller eligibility. | ## Reconciling against Walmart Seller Center **Where to look in Walmart Seller Center:** Open the Order Management and WFS reporting areas, where orders are tagged by fulfilment type, and cross-check the revenue totals for each against the period you are viewing. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | -------------------------------------------------------------------------------------------------------------- | --------- | ------------------------ | | **Period boundary.** Vortex IQ uses 30D rolling by default; Seller Center may use calendar periods. | Variable | Match the period range. | | **Time zone.** Seller Center uses the account time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm time zone match. | | **Filter scope.** Profile-level filters (fulfilment type, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. | **Cross-connector reconciliation:** complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind. ## Known limitations / merchant FAQs **Q: How often does WFS vs Seller-Fulfilled Revenue Mix update?** The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard. **Q: Why does my Walmart Seller Center show a different number?** Seller Center may report WFS and seller-fulfilled revenue across different calendar periods or before some adjustments, while Vortex IQ uses a rolling 30-day window in your reporting time zone. Matching the period usually closes the gap. **Q: Is the split based on revenue or order count?** This card splits by revenue, so a small number of high-value WFS orders can weight the mix differently from a simple order count. Pair it with the orders card if you want the volume view. **Q: Can I customise the alert threshold?** Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default. *** ### Tracked live in Vortex IQ Nerve Centre *WFS vs Seller-Fulfilled Revenue Mix* is one of hundreds of KPI pulses Vortex IQ tracks across Walmart Marketplace and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.