> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# CWV Pass by Template, Website Performance (PageSpeed + CrUX)

> CWV Pass by Template for Website Performance (PageSpeed + CrUX) stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to ...

**Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained)  •  **Category:** [Website Performance](/nerve-centre/connectors#connectors-by-type)

## At a glance

> **All-3 CWV pass status broken down by page template**, surfaces which templates pass CWV (LCP + INP + CLS all good simultaneously) vs which fail. **The pre-launch readiness gate at template level**: a site is launch-ready when every high-traffic template passes CWV, not just the average. **Even one failing high-traffic template** fails the launch gate; this card surfaces them.

|                                  |                                                                                                                                                                                                                                                                                                                                              |
| -------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What it counts**               | Per template: pass/fail status across all three CWV (LCP \< 2,500ms AND INP \< 200ms AND CLS \< 0.1), plus per-CWV status. Reported with traffic share and dragging metric for failing templates.                                                                                                                                            |
| **Sample type**                  | **Lab data** primarily for synthetic per-template; **field data** overlay where CrUX URL-level is available for high-traffic templates.                                                                                                                                                                                                      |
| **The launch-readiness framing** | A template passing all 3 CWV is launch-ready; failing any one fails the gate. **Recommended pre-launch threshold**: 80 percent of templates passing all 3, with no high-traffic template (>10% share) failing. Brands launching below this threshold typically face customer complaints + ranking degradation within 30-60 days post-launch. |
| **Reading the template view**    | **Sort by pass-status × traffic share**: identify which failing templates dominate the failing-fraction. **High-traffic failing templates** are the priority focus. **Tail-template failures** are lower priority but should still be addressed before final launch.                                                                         |
| **Sample size threshold**        | Lab measurement available for any audited template; field measurement requires sufficient real-user volume per template.                                                                                                                                                                                                                     |
| **Currency**                     | n/a, pass/fail per template + per-CWV detail.                                                                                                                                                                                                                                                                                                |
| **Time window**                  | `T/7D` (lab); `28D rolling` (field).                                                                                                                                                                                                                                                                                                         |
| **Alert trigger**                | `any high-traffic template (>10% share) failing all 3 CWV`.                                                                                                                                                                                                                                                                                  |
| **Sentiment key**                | `psi_cwv_pass`                                                                                                                                                                                                                                                                                                                               |
| **Roles**                        | owner, marketing, operations                                                                                                                                                                                                                                                                                                                 |

## Calculation

Calculated automatically from your Website Performance (PageSpeed + CrUX) data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

A UK-based BigCommerce fashion store, per-template CWV pass status Wednesday 15 May 26.

| Template            |       LCP |     INP |    CLS |       All-3      | Traffic share | Dragging metric     |
| ------------------- | --------: | ------: | -----: | :--------------: | ------------: | ------------------- |
| Homepage            | 4,820ms ❌ | 380ms ❌ | 0.21 ❌ |       **❌**      |           22% | All three           |
| Product detail page | 3,640ms ❌ | 220ms ❌ | 0.18 ❌ |       **❌**      |           25% | All three           |
| Collection page     | 4,610ms ❌ | 480ms ❌ | 0.24 ❌ |       **❌**      |           28% | All three           |
| Cart                | 2,180ms ✅ | 220ms ❌ | 0.04 ✅ |       **❌**      |            8% | INP only            |
| Checkout step 1     | 1,940ms ✅ | 180ms ✅ | 0.04 ✅ |       **✅**      |            4% | Passes              |
| Checkout step 2     | 1,820ms ✅ | 160ms ✅ | 0.04 ✅ |       **✅**      |            4% | Passes              |
| Search results      | 4,200ms ❌ | 460ms ❌ | 0.16 ❌ |       **❌**      |            8% | All three           |
| Account / login     | 3,420ms ❌ | 320ms ❌ | 0.14 ❌ |       **❌**      |            1% | All three           |
| **Pass rate**       |           |         |        | **2 of 8 (25%)** |               | **Pre-launch fail** |

What the per-template pass view is telling us:

1. **Only 2 of 8 templates pass** all 3 CWV (checkout step 1 and step 2). **Combined traffic share of passing templates: 8%, meaning 92% of mobile traffic hits a template that's failing CWV.** Pre-launch readiness: **NOT READY**.

2. **All three primary content templates fail** (homepage, PDP, collection). These are the highest-traffic templates (combined 75% of mobile traffic) and they're failing on all three CWV simultaneously. **Sustained pre-launch failure** until these are fixed.

3. **Cart fails on INP only** (passes LCP and CLS). Single-CWV failure means a focused fix is enough; closing INP from 220ms to 200ms requires modest cart-drawer work. **Easiest fix path** to a template passing.

4. **Account / login fails all three** but has minimal traffic (1%). Low priority but still needs to pass before launch, pre-launch readiness gate doesn't allow tail templates to skip.

5. **Recovery sequence to launch-readiness**:
   * **Week 1-2**: Collection template (all-3 fix via image format + filter widget refactor + aspect-ratio CSS)
   * **Week 3-4**: Homepage template (image format + render-blocking + CSS aspect-ratio)
   * **Week 5-6**: PDP template (image + cart-drawer refactor)
   * **Week 7**: Search results (collection-pattern fix shared)
   * **Week 8**: Cart INP polish + account/login (low priority)
   * **Result**: 8 of 8 passing; launch-ready

6. **Cumulative effort estimation**: 6-8 week focused optimisation cycle. **Realistic launch-readiness target**: 6 of 8 passing (75%), including all top-3 templates plus checkout. **Tail templates** (account, about, contact) can pass after launch without ranking impact.

The diagnostic flow:

1. **Identify failing templates × traffic share.** High-traffic failing templates first.
2. **Decompose by sub-metric** to know which CWV is dragging each template.
3. **Apply template-level fixes** in priority order.
4. **Re-evaluate pre-launch gate** after each ship.

Rapid-response playbook:

| Time horizon   | Action                                                                                                                          |
| -------------- | ------------------------------------------------------------------------------------------------------------------------------- |
| First 1 hour   | Identify high-traffic failing templates.                                                                                        |
| First week     | Apply template-level fixes for the top failing template.                                                                        |
| Day 28         | Field metrics confirm via [`crux_pass_rate_trend`](/nerve-centre/kpi-cards/website-performance/speed-test-pass-rate-over-time). |
| Quarter onward | Sustained passing across templates; ranking impact recovers.                                                                    |

## Sibling cards merchants should reference together

| Card                                                                                                   | Why merchants reach for it    |
| ------------------------------------------------------------------------------------------------------ | ----------------------------- |
| [`psi_score_by_template`](/nerve-centre/kpi-cards/website-performance/score-by-template)               | Composite score per template. |
| [`psi_lcp_by_template`](/nerve-centre/kpi-cards/website-performance/lcp-by-template)                   | LCP per template.             |
| [`psi_opportunity_by_template`](/nerve-centre/kpi-cards/website-performance/opportunities-by-template) | Opportunities per template.   |
| [`psi_slowest_template`](/nerve-centre/kpi-cards/website-performance/slowest-template)                 | Worst template singled out.   |
| [`psi_template_trend`](/nerve-centre/kpi-cards/website-performance/template-trend)                     | Per-template trend over time. |
| [`psi_all_cwv_pass`](/nerve-centre/kpi-cards/website-performance/all-cwv-pass)                         | Per-URL pass status.          |
| [`psi_cwv_pass_rate`](/nerve-centre/kpi-cards/website-performance/speed-test-pass-rate)                | Origin-level pass rate.       |
| [`crux_pass_rate_trend`](/nerve-centre/kpi-cards/website-performance/speed-test-pass-rate-over-time)   | Field pass rate trend.        |

## Reconciling against the vendor's own dashboard

**Where to look:**

* **GSC Core Web Vitals → URL groups**, surfaces URL groups (similar to templates) with pass/fail status.
* **PageSpeed Insights**, per-URL field-data pass status.

**Why the Vortex IQ template view may differ from GSC:**

| Reason                                                                                                                 | Direction             | What to do                                    |
| ---------------------------------------------------------------------------------------------------------------------- | --------------------- | --------------------------------------------- |
| **Template grouping vs URL grouping.** GSC groups URLs by similarity; Vortex IQ uses explicit template classification. | Different grouping    | Use per-URL view for direct comparison.       |
| **Lab vs field.** Vortex IQ template view is lab-anchored; GSC is field-only.                                          | Different data source | Cross-reference for ranking-impact decisions. |

**Cross-connector reconciliation:** primarily internal (with all per-template + per-URL CWV cards).

**Quick rule for support tickets:** if a merchant says *"my GSC shows passing but your card shows failing"*, the difference is lab vs field. Field reflects ranking-impact reality; lab reflects engineering iteration state.

## Known limitations / merchant FAQs

**My homepage fails CWV but my checkout passes. Should I launch?**

For ranking-impact, no. Mobile-first indexing means the homepage failure costs ranking weight on competitive queries. **Recommended pre-launch threshold**: 80%+ of templates passing, with all top-3 traffic templates passing. Currently 25% passing, not launch-ready.

**Can I have one failing template and still launch?**

If it's low-traffic (\<5% share) and not the homepage. Account/login pages often fail CWV without significant ranking impact because Google doesn't usually rank login URLs. **Top traffic templates** must pass.

**Why does the cart fail INP but not LCP/CLS?**

Cart-drawer mount has a heavy JS handler that blocks the main thread. Cart pages are otherwise lean, no large hero images, no late-loading widgets. The single dragging metric is JS-driven INP.

**Should I add Catalyst migration to launch criteria?**

Not as a hard requirement, but it accelerates passing. Catalyst sites typically pass CWV by default; Stencil sites need active optimisation work. **The migration timeline is multi-month**; the optimisation timeline is 6-8 weeks. Pick based on broader strategic context.

**Can Vortex IQ generate a launch-readiness report?**

Yes; the Vortex Mind Pre-Launch Readiness report combines this card's per-template view with audit findings into a unified launch checklist.

***

### Tracked live in Vortex IQ Nerve Centre

*CWV Pass by Template* is one of hundreds of KPI pulses Vortex IQ tracks across Website Performance (PageSpeed + CrUX) and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.
