> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# WooCommerce audit profile, Vortex IQ

> What the Vortex IQ WooCommerce health audit checks: WooCommerce: REST Key Health, Catalogue Hygiene & Cross-Channel Leak

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/woocommerce) · [Audit Profile](/nerve-centre/kpi-cards/woocommerce/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/woocommerce/sentiment)**

WooCommerce is the WordPress commerce plugin powering roughly 40% of all ecommerce websites, run by SMB and mid-market merchants on self-hosted or managed WP hosting (WPEngine, Kinsta). Its defining operational reality is plugin density: every store runs 15-40 plugins whose updates can break checkout silently, and the built-in coupon system stacks discounts in margin-eroding ways. This audit answers six questions: (1) is the REST API consumer key alive with read grants on the resources the cards need; (2) is the catalogue complete and inventory honest (OOS-but-visible, missing image/SKU, low-stock bestsellers); (3) are orders and fulfilment healthy through the status pipeline (failed/pending spikes, slow processing, cancellation drift); (4) is customer retention holding (repeat rate, churn, high-value lapse); (5) are payments and refunds bounded (refund-rate spikes, coupon-stacking abuse, discount share of revenue); and (6) what leaks across channels when ad / marketplace / email / website-performance siblings are connected. WooCommerce stays system of record; Vortex IQ is the pulse layer.

## What this audit checks

### Authentication & access

* REST API reachable over HTTPS at {store_url}/wp-json/wc/v3 (200 on a cheap /system\_status or /products?per\_page=1 probe)
* Consumer key authenticates as HTTP Basic username with consumer secret as password (ck\_ / cs\_ pair valid, not revoked)
* Key has Read scope on every resource a card needs: orders, products, customers, coupons, products/reviews, reports/sales
* Missing-grant detection: a 401/403 on any resource flags the specific permission gap rather than failing the whole sync
* WP core + WooCommerce plugin versions detected so resource-shape differences and security-patch skew are handled
* OAuth 1.0a fallback recognised for HTTP-only deployments using the WooCommerce REST API OAuth plugin

### Catalogue & inventory health

* Published products missing a primary image (conversion + Google Shopping feed leak)
* Products missing sku (breaks marketplace feeds and cross-channel SKU joins)
* Zero-priced visible products (price 0 or empty while status=publish)
* Out-of-stock products still visible (stock\_status=outofstock on a published product)
* Low-stock bestsellers: top-velocity SKUs (by total\_sales) at or below low\_stock\_amount
* Variable products with incomplete attribute matrices across variations (missing combinations break selection)
* Stale draft products aged >30d that never published (catalogue rot)

### Order & fulfilment health

* Failed orders (status=failed) spike >5 in 24h (checkout / payment-gateway regression, often a plugin update)
* Pending / on-hold orders >2x the 30D average (processing backlog)
* Avg processing-to-completed time >48h on 30D vsP (fulfilment slowdown)
* Cancellation rate >3% on 30D vsP (status=cancelled share of orders)
* Order-status spike: any status volume >2x its 30D average in 24h
* Checkout error rate >2% in the last 24h (correlate with recent plugin/theme updates)

### Customer & retention

* Repeat customer rate \<20% (orders\_count > 1 share of active buyers)
* Customer churn: high share of base with no purchase in 90d
* High-value customers (total\_spent > P90) lapsed with no order in 90d
* New-customer trend declining vsP (acquisition stall)
* Low-star product reviews (1-2 stars) spiking in last 30d (satisfaction + conversion risk)

### Payments & refunds

* Refund rate >5% on 30D vsP (status=refunded plus partial refunds via /refunds)
* Rolling 24h refund rate >2x 30D baseline (anomaly)
* Coupon stacking abuse: orders with >2 coupon\_lines (WC Marketing > Coupons restrictions misconfigured, margin leak)
* Discount as % of revenue >15% sustained (promo dependency eroding margin)
* Refund-driven churn: customers who refunded and never returned

### Cross-channel revenue at risk (the killer area)

* Active ads on OOS WooCommerce SKUs: daily spend on a sku with stock\_status=outofstock (sibling = google\_ads / amazon\_ads / facebook\_ads)
* Marketplace listing drift: same sku, WooCommerce vs Amazon/eBay price delta >20% or stock parity broken (OOS on WC but active on marketplace)
* Email-attributed revenue share \<15% or drop >20% vsP (sibling = klaviyo / mailchimp / dotdigital / hubspot)
* High-value WooCommerce customers (spend > P90) unengaged on email for 90d (sibling = klaviyo / mailchimp)
* Pagespeed-driven cart loss: PDP/checkout LCP >2.5s with conversion drop (sibling = website\_performance / crux / pagespeed)

## Data sources

* `GET {store_url}/wp-json/wc/v3/system_status` - Auth probe + WP/WC version detection + active-plugin inventory
* `GET {store_url}/wp-json/wc/v3/orders` - Revenue / order-count / failed-pending / refund / status-pipeline context
* `GET {store_url}/wp-json/wc/v3/products` - Catalogue completeness: image/sku/price/stock\_status/type + variable matrices
* `GET {store_url}/wp-json/wc/v3/customers` - Customer count + repeat rate + churn-risk + high-value lapse
* `GET {store_url}/wp-json/wc/v3/coupons` - Active coupons, individual\_use flags + top usage for stacking detection
* `GET {store_url}/wp-json/wc/v3/products/reviews` - Average rating + low-star review spikes
* `GET {store_url}/wp-json/wc/v3/reports/sales` - Sales totals, discount totals, refund totals for margin + discount share
* `GET {store_url}/wp-json/wc/v3/refunds` - Partial + full refunds for accurate refund-rate + top-refunded products