> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# WordPress audit profile, Vortex IQ

> What the Vortex IQ WordPress health audit checks: WordPress: Publishing, Engagement, Content Decay & Content-to-Commerce

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/wordpress) · [Audit Profile](/nerve-centre/kpi-cards/wordpress/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/wordpress/sentiment)**

WordPress content state matters to a merchant only when it's tied to traffic and revenue. This audit answers: (1) is auth/site healthy, (2) is the publishing pipeline moving and the moderation queue clear, (3) is high-value content decaying (stale + still ranking), and (4) is the blog actually earning - sessions and revenue attributable to content via the analytics sibling.

## What this audit checks

### Authentication & access

* Application password valid (auth on /wp-json/wp/v2/users/me)
* REST API reachable and not blocked by a security plugin / firewall
* User role can read drafts + moderate comments (else those cards degrade)

### Publishing & content health

* No post published in 30 days (pipeline stalled)
* Publishing cadence dropped vs prior period
* Over 40% of posts not updated in 12 months (stale library)
* Drafts pending review piling up (>10)
* Posts missing featured image or excerpt (social / listing quality)
* Uncategorised posts > 0 (taxonomy hygiene)

### Engagement & moderation

* Comment moderation backlog > 20 (held comments unanswered)
* Comment approval rate \< 40% (spam flood or over-aggressive filter)
* Spam spike vs baseline (Akismet)
* High-traffic post with comments disabled (lost engagement)

### Audience & traffic (Jetpack Stats)

* Site views dropped > 20% vs prior period
* Top-referrer source lost (lost backlink / partner)
* Zero-traffic published posts > 30% (dead weight / indexation issue)

### Cross-channel: content-to-commerce (the killer area)

* High-traffic posts (analytics sibling) not updated in 12 months - SEO-decay risk on revenue pages
* Blog landing pages driving sessions but zero commerce conversions (CTA / merchandising gap)
* Top-converting content identified - double-down candidates (sibling analytics/commerce)
* Blog-attributed revenue trend down vs prior period

## Data sources

* `GET {site_url}/wp-json/wp/v2/users/me` - Auth + role/capability sanity
* `GET {site_url}/wp-json/wp/v2/posts` - Post inventory, status, dates, cadence, freshness, hygiene
* `GET {site_url}/wp-json/wp/v2/comments` - Comment counts + moderation/spam status
* `GET {site_url}/wp-json/wp/v2/categories` - Taxonomy distribution + uncategorised detection
* `GET {site_url}/wp-json/jetpack/v4/stats-app` - Views / visitors / top content (only when Jetpack Stats active)