> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Accelerate growth

> The setup path for turning missed demand and wasted marketing spend into revenue: connect your growth sources, find the gaps, then generate and approve the work that closes them.

This is the path to follow when your store works but is not capturing the demand it could. If your priority is fixing something that is quietly costing you sales, start with [Stop revenue leaks](/start-here/stop-revenue-leaks) instead. Both paths run on the same platform and you can switch at any time.

## What this path gives you

The demand you are missing, the spend that is not returning, and the conversion gaps in between, each turned into work you approve before anything publishes.

<CardGroup cols={3}>
  <Card title="Win the demand" icon="magnifying-glass-chart">
    Organic and AI answer visibility: research, technical fixes, structured data and content.
  </Card>

  <Card title="Convert it" icon="cart-shopping">
    Journey friction, accessibility and page performance, explained with the evidence.
  </Card>

  <Card title="Stop paying for what does not" icon="chart-line">
    Advertising spend read alongside your catalogue so waste surfaces as a finding.
  </Card>
</CardGroup>

## Follow these steps

<Steps>
  <Step title="Connect the sources that explain demand">
    Your commerce platform first, then analytics, search console and any advertising accounts you run. Growth findings depend on more sources than health findings do, because demand shows up across several at once. See [Connectors](/nerve-centre/connectors).
  </Step>

  <Step title="Find the gaps">
    An audit surfaces where you are invisible, where journeys lose the sale, and where spend is not returning. It is read-only. See [Store Audit](/actions/store-audit).
  </Step>

  <Step title="Set your brand voice once">
    Before anything is written for you, set the tone of voice the content should follow. You approve the voice up front, then approve each publish. See [SEO and GEO](/actions/seo-geo).
  </Step>

  <Step title="Generate and review the work">
    Findings become drafts: metadata, structured data, page content and product copy, generated per item rather than copied. Review the difference before it goes anywhere near your store. See [Bulk Content Edit](/actions/bulk-content-edit).
  </Step>

  <Step title="Publish on your approval, then measure">
    Approved work is applied within the permissions you granted. Track the measures that matter with KPI cards, so the next round starts from what actually moved. See [KPI cards](/nerve-centre/kpi-cards).
  </Step>
</Steps>

## Content is a draft-then-approve workflow

Growth work is authored per item, not stamped from a template, which is why it is deliberately slower to apply than a structural fix. You see the current and proposed version side by side and approve the difference. Nothing publishes to a live store without that approval.

<Note>
  What can be generated and applied varies by connector, permissions, plan and workflow. Availability of a given advertising or content source is confirmed per workflow rather than assumed from the connector list.
</Note>

## Who does this work

Three teams carry this path. **Beacon** runs SEO and AI visibility: research, metadata, structured data, content drafting and the visibility files that AI answer engines read. **Muse** covers store experience: the words and moments customers touch, from checkout copy to accessibility. **Compass** reads advertising performance and surfaces spend that is not returning, alongside feed and landing page alignment.

See [Your AI teams](/start-here/your-ai-teams) for what each team does and which are running today.

## Where to go next

<CardGroup cols={2}>
  <Card title="SEO and GEO" icon="chart-line" href="/actions/seo-geo">
    The engine behind organic and AI answer visibility.
  </Card>

  <Card title="Bulk Content Edit" icon="pen-to-square" href="/actions/bulk-content-edit">
    Generate and review content across many items at once.
  </Card>

  <Card title="KPI cards" icon="gauge" href="/nerve-centre/kpi-cards">
    Track what moved after the work shipped.
  </Card>

  <Card title="Ask Viq" icon="comments" href="/ask-viq/overview">
    Ask where demand is being missed and see the sources behind the answer.
  </Card>
</CardGroup>