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Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits automations, list and segmentation health, deliverability, and revenue attribution for merchants on ActiveCampaign. Answers four daily questions: are sends landing in the inbox, are the welcome / abandoned-cart automations live, is the audience growing, and is email pulling its weight in store revenue. Cross-channel value lands when a commerce sibling (Shopify / BigCommerce / Adobe Commerce) is connected - email-attributed revenue and abandoned-cart recovery value become computable in £/$.

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What this audit checks

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Authentication & access

  • API token valid against /api/3/users/me
  • Token user has Campaigns, Automations, Lists, Segments, Contacts permissions
  • Account API URL reachable (per-account host resolves)

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Automations

  • Inactive automations (draft / inactive status)
  • Welcome automation present and active
  • Abandoned-cart automation present and active
  • Automations with zero contacts entered

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Lists & segmentation

  • List count and growth rate
  • Segment count (under-segmentation below 3)
  • Bounced / unsubscribed contact share per list

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Deliverability

  • Bounce rate (hard + soft) across recent campaigns
  • Spam complaint rate vs ISP threshold
  • Delivery rate below 95%

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Revenue attribution

  • Email-attributed revenue trend
  • Top-performing automations by revenue

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Cross-channel: email revenue at risk

  • Email share of total store revenue (sibling = shopify|bigcommerce|adobe_commerce on customer_email)
  • Abandoned-cart recovery value in £/$ (sibling commerce AOV × recovered carts)
  • Campaigns advertising out-of-stock SKUs (sibling = ecommerce_platform inventory)

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Data sources

  • GET https://{account}.api-us1.com/api/3/users/me - Auth probe + user permissions
  • GET https://{account}.api-us1.com/api/3/campaigns - Campaign metadata + send/open/click/bounce stats
  • GET https://{account}.api-us1.com/api/3/automations - Automation inventory + status + entered counts
  • GET https://{account}.api-us1.com/api/3/lists - List metadata + subscriber counts
  • GET https://{account}.api-us1.com/api/3/segments - Segment definitions
  • GET https://{account}.api-us1.com/api/3/contacts - Contact status counts for active-subscriber estimate