Skip to main content
Nerve Centre KPIs · Audit Profile · Sentiment Settings Amazon Prime Shipping is the Seller-Fulfilled Prime (SFP) program letting merchants offer Prime-badge delivery on their own Amazon listings. The eligibility bar is brutal: >=99% on-time delivery, <0.5% cancellation, and 1-day/2-day promise compliance. Findings here either lose the Prime badge (catastrophic for Buy Box + conversion) or burn cash through claim ageing. CloudHub probe shows 6 active merchants on the LWA OAuth2 stack shared with the main Amazon SP-API integration. Cross-references amazon.listing via ASIN; commerce siblings via order_ref.

What this audit checks

Authentication & access

  • LWA refresh_token still issues access_tokens (no 401)
  • Token cache hit-rate > 95%
  • Marketplace ID maps to a region with SFP enabled
  • Seller ID has Prime-Shipping role granted

SFP eligibility threshold (the eligibility-defining area)

  • 30-day SFP OTD < 99% (Prime-badge revocation risk)
  • 30-day Prime 1-day promise miss rate > 1%
  • 30-day Prime 2-day promise miss rate > 1%
  • Cancellation rate > 0.5% (SFP threshold)
  • Late-shipment rate > 4% (SFP secondary metric)

Per-ASIN SFP performance

  • Any ASIN-level OTD < 99% rolling 30D (Prime badge at risk for that ASIN)
  • ASIN-level cancellation > 1%
  • Top-revenue ASINs SFP-eligibility status (priority focus)

Exceptions, claims & failed pickups

  • Exception rate > 3% rolling 30D
  • Open claims unresolved > 14 days (Amazon A-to-z claim window)
  • Wrong-address rate > 1% (data-quality signal)
  • Refused-parcel rate > 1%

Cost & service-mix economics

  • Avg cost / shipment up >10% vs prior period
  • SFP cost per order vs FBA equivalent (when both used) -> economic case
  • Same-day / scheduled-delivery uplift > 50% over 2-day
  • Claim value as % of SFP revenue > 2% rolling 90D

Cross-channel: revenue at risk (the kill-shot area)

  • Cross-channel: ASINs at SFP eligibility risk -> Buy Box loss exposure (amazon.listing.revenue)
  • Cross-channel: late SFP shipments triggering Buy Box flips on those ASINs
  • Cross-channel: A-to-z claims with no Jira tracker_item -> CS coverage gap
  • Cross-channel: SFP-to-FBA migration candidates (ASINs with chronic SFP OTD < 99%)
  • Cross-channel: late-delivery refund-propensity * sibling.order.total

Severity thresholds

SignalWarnCritical
on_time_delivery_rate99.599
prime_one_day_miss_pct0.51
prime_two_day_miss_pct0.51
cancellation_rate_pct0.30.5
late_shipment_rate_pct24
exception_rate23
open_claims_age_days714
wrong_address_rate_pct0.51
shipping_cost_per_order_change_pct510
same_day_uplift_pct3050
claim_value_pct_of_revenue12
asin_otd_pct99.599
auth_token_failures_24h15

Data sources

  • POST TBD - pending CloudHub C# backend URL extraction - LWA token refresh
  • GET TBD - pending CloudHub C# backend URL extraction - Shipment list + SFP performance
  • GET TBD - pending CloudHub C# backend URL extraction - Account-health metrics for SFP eligibility