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Nerve Centre KPIs · Audit Profile · Sentiment Settings Verifies Amplitude project access, core ecommerce events, funnel conversion, retention, and taxonomy health.

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What this audit checks

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Auth + project access

  • API credentials valid
  • Events list accessible
  • Data region matches project

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Core event health

  • purchase event firing
  • add_to_cart event firing
  • Event volume stable vs 7d baseline

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Funnel conversion

  • Primary funnel conversion above floor
  • No single step drop-off >40%

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Retention

  • D7 retention above baseline
  • Stickiness (DAU/MAU) healthy

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Customer behaviour

  • Bounce rate within healthy band
  • Pageviews per session reported
  • Top pages / top traffic sources populated

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Traffic acquisition

  • Active user counts (DAU/WAU/new/returning) present
  • Real-time users reporting
  • Traffic sources resolvable

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Cross-channel

  • Funnel conversion vs ecommerce platform divergence

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Severity thresholds

SignalWarnCritical
event_volume_drop_pct2540
funnel_conversion_drop_pp510
d7_retention_pct20-
stickiness_pct20-
taxonomy_drift_count510

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Data sources

  • GET https://amplitude.com/api/2/events/list - Event taxonomy + auth probe
  • GET https://amplitude.com/api/2/events/segmentation - Event counts and core ecommerce events
  • GET https://amplitude.com/api/2/users - Active / new user counts
  • GET https://amplitude.com/api/2/funnels - Funnel conversion and step drop-off
  • GET https://amplitude.com/api/2/retention - D1/D7/D30 retention