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Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits AWeber list health, deliverability, follow-up automations, and revenue attribution. Answers four merchant questions: are sends landing in the inbox, is the list growing, are automations doing their job, and how much store revenue is email earning? Cross-channel value comes from joining AWeber subscribers to commerce orders on customer_email.

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What this audit checks

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Authentication & access

  • OAuth refresh token valid and not expired
  • Granted scopes cover account.read, list.read, subscriber.read, email.read
  • Account ID resolves from /accounts

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Deliverability

  • Bounce rate within ISP-safe range
  • Spam complaint rate below 0.1%
  • Delivery rate above 95%
  • Unsubscribe rate not spiking

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Lists & segmentation

  • List count and growth rate
  • Active vs unsubscribed ratio per list
  • Empty or stale lists with auto-import

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Automations & campaigns

  • Follow-up (welcome) series present and sending
  • Broadcast cadence within healthy range
  • Draft broadcasts that never shipped

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Revenue attribution

  • AWeber-attributed revenue trend
  • Top-performing broadcasts by revenue
  • Revenue per send / per recipient direction

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Cross-channel: revenue at risk

  • Email-attributed revenue share of total store revenue (sibling = shopify/bigcommerce/adobe_commerce on customer_email)
  • Subscribers who purchased but later unsubscribed within 7d (sibling order join)

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Data sources

  • GET https://api.aweber.com/1.0/accounts - Account resolution + auth probe
  • GET https://api.aweber.com/1.0/accounts/{account_id}/lists - List inventory + subscriber counts
  • GET https://api.aweber.com/1.0/accounts/{account_id}/lists/{list_id}/subscribers - Subscriber status + growth
  • GET https://api.aweber.com/1.0/accounts/{account_id}/lists/{list_id}/campaigns - Broadcast/follow-up inventory + status
  • GET https://api.aweber.com/1.0/accounts/{account_id}/lists/{list_id}/campaigns/{campaign_id}/stats - Open/click/bounce/complaint/revenue stats