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Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits Campaign Monitor (createsend) send deliverability, list hygiene, segmentation depth, and the cross-channel email-attributed revenue join. Answers: are sends landing in the inbox, are lists clean, is the account segmented, and how much store revenue does email actually drive (only computable when a commerce sibling is connected)?

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What this audit checks

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Authentication & access

  • API key valid and Basic-auth probe to /clients.json returns 200
  • Selected client_id resolves to an accessible account
  • Account has View Reports + Manage Lists permissions

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Deliverability

  • Bounce rate within ISP ceiling (Bounced / Recipients)
  • Spam complaint rate below 0.1% (SpamComplaints / Recipients)
  • Unsubscribe rate not spiking vs 30D baseline
  • Delivery rate above 95%

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List hygiene

  • Hard-bounced subscriber share per list
  • Active vs unsubscribed ratio
  • Stale lists with no recent send activity

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Segmentation & engagement

  • Account has 3+ segments (broadcast-to-all risk below that)
  • Recent campaign open rate vs account baseline
  • Click-to-open rate trend

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Cross-channel: email-attributed revenue at risk

  • Email-attributed revenue share of total store revenue (sibling = shopify | bigcommerce | adobe_commerce on customer_email)
  • Sends with zero downstream orders within the 7d attribution window
  • GA4 sessions per send vs Campaign Monitor opens (Apple MPP inflation check; sibling = google_analytics on domain)

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Data sources

  • GET https://api.createsend.com/api/v3.3/clients.json - Auth probe + client inventory
  • GET https://api.createsend.com/api/v3.3/clients/{client_id}/campaigns.json - Sent campaign inventory
  • GET https://api.createsend.com/api/v3.3/campaigns/{campaign_id}/summary.json - Per-campaign send / open / click / bounce / spam stats
  • GET https://api.createsend.com/api/v3.3/clients/{client_id}/lists.json - List inventory + active/bounce/unsub counts
  • GET https://api.createsend.com/api/v3.3/clients/{client_id}/segments.json - Segment inventory for segmentation-depth check